The influence a celebrity can have in swaying a brand’s success in today’s marketplace is undeniable. So what does it take to put your product in the right celebrity hands, secure the perfect placement or get your spokesperson on Oprah? At Fleishman-Hillard, we use entertainment channels to help generate an emotional connection with your target audience. We’ll help you:
- negotiate with celebrity talent for strategic media representation, personal appearances, product or company endorsements and event participation
- generate awareness for your brand through celebrity and influencer outreach programs, including awards shows, event gift bags and VIP lounges
- secure music and property licensing contracts that best support your marketing message
By strategically linking your business or product to relevant entertainment-based vehicles, Fleishman-Hillard will integrate your brand in a real and personal way with key consumers.
