China today is a twin turbocharger for the world economy. It is both the world’s largest untapped domestic marketplace and its fastest-rising global economic power. The opportunities for global growth are immense for Chinese companies — but so too are the risks and challenges. As your emerging or established Chinese brand enters new markets, Fleishman-Hillard will be there to help manage your reputation with important stakeholders. Our dedicated team will:
- develop a “market entry” strategy that includes brand-establishing corporate communications and public affairs programs and — if applicable — a financial communications plan to support raising capital
- educate relevant stakeholders, such as public officials, industry association executives, NGOs, business partners and competitors, suppliers, employees, individuals who live near company facilities, and investors
- build strategic relationships with key influencers, including leaders in commercial markets, government agencies, the financial markets, media and — in the case of mergers and acquisitions — employees on the factory floor
- design a targeted communications plan, using traditional and new media, that generates awareness and increases sales for your product or service
Fleishman-Hillard’s global network of experts has a proven record of promoting understanding, building brands and managing reputations for the growing roster of ambitious Chinese companies seeking opportunities around the world.
