Manufacturing

Manufacturing companies know that making a great product isn’t enough. You need to project a strong image. That’s where Fleishman-Hillard comes in. We’ll use proprietary research tools to support your business objectives and deliver measurable results. Among other things, we’ll help you:

  • strengthen your organization’s reputation by leveraging our long-standing relationships with new and traditional media
  • develop internal communications programs that build employee engagement and align with your business priorities
  • deliver consistent value-based messaging to your key audiences, including customers, shareholders and supply chain partners

While you focus on maximizing your operations, we can help you maximize your communications program. Our talented counselors bring strategic, integrated communications expertise to any industry, in any market across the globe.

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Opinions: Manufacturing

  • Improving School Nutrition Means Everyone at the Table

    As the U.S. Department of Agriculture takes steps toward improving school nutrition by overhauling the Childhood Nutrition Act, the food and beverage industry appears committed to do its part. The communications specialists from Biz Central explain why “the private sector, the public sector and parents” all play a role when it comes to reducing childhood obesity.

  • The Increasing Global Importance of Turkey

    Turkey’s recent growth as a manufacturing center for European markets, along with the country’s “perceived warming of relations” with leaders of the Islamic world, has caused members of the global community to sit up and take notice. In “The Increasing Global Importance of Turkey,” communications specialist John Saunders sheds light on Turkey’s “highly complex society” and offers insight into the country’s regional influence and geopolitical future.

    Read: The Increasing Global Importance of Turkey

  • South Africa’s Flag Triggers Union Crisis for Rugby Team

    By all accounts it was a PR dream come true. The South African Rugby team — the Springboks — was heading to the Rugby World Cup, and Fleishman-Hillard’s client, Canterbury International South Africa (CISA), was slated to produce most of the fan apparel. But things went terribly wrong when the South African flag was inadvertently placed upside down on several garments. The crisis was further compounded when it was revealed that some of the CISA merchandise was not locally produced. As a result, South Africa’s largest trade union, COSATU, publicly called for a boycott of the team. Following discussions, CISA agreed to a goal of 100 percent local manufacturing within two years. A press conference announcing the agreement and featuring CISA and COSTATU reps wearing Springbok jerseys went a long way toward restoring the brand’s reputation.

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Open Positions: Manufacturing