DUBLIN, October 15, 2009 — Fleishman-Hillard Dublin is an Irish Healthcare Awards finalist in the “Best Pharmaceutical Marketing” category for its work on behalf of Bayer Healthcare.
Fleishman-Hillard Dublin Makes Irish Healthcare Awards ‘Short List’
Posted on October 15th, 2009
Fleishman-Hillard San Diego Wins Travel Weekly’s 2009 Gold Magellan Award for ‘Green Marketing’
SECAUCUS, NJ, September 28, 2009 — Fleishman-Hillard San Diego won Travel Weekly’s 2009 Gold Magellan Award in the overall category of ”Eco-Friendly ‘Green’ Resort/Hotel” for the launch and promotion of Tres Rios Riviera Maya.
Posted on September 20th, 2009
Asian Multinational Corporations Poised for Global Success and Asian Region May Be World’s Most Influential Economy by 2020
International business and opinion leaders also believe some Asian MNCs will need to address such weaknesses as lack of cross-cultural global experience and brand building investment to capitalize on opportunity, study shows
DALIAN, China, Sept. 10, 2009 — Multinational corporations based in China, India, Japan and South Korea have unprecedented opportunity to succeed in the current global business environment, according to a study released today by international communications and public affairs consultancy Fleishman-Hillard.
Read more »Posted on September 10th, 2009 | More Branding
Agency Endows New PR Scholarship in PRSA Foundation Award-Winner and Chairman John Graham’s Honor
Fleishman-Hillard Chairman John Graham became the first recipient of the PRSA Foundation’s Paladin Award, named for the heroic knights of medieval times and created to recognize individuals who “champion” the PR profession. To mark the occasion, the agency endowed a $5,000 annual scholarship in Graham’s honor, to be administered by the PRSA Foundation. In accepting the award, the industry pioneer said the need for PR “has never been more important” and urged his colleagues to “focus on doing outstanding work.”
Posted on August 10th, 2009
Fleishman-Hillard Plays Ball With Augmented Reality
To showcase its cutting-edge commitment to digital marketing, Fleishman-Hillard created an ad for the 2009 All-Star Game program that employed augmented reality, a three-dimensional type of imagery that allows for real-time interaction between printed matter and computer images. The ad features Rawlings and uses the sports equipment company’s logo as an augmented reality marker. The audience was directed to a microsite featuring the AR component. “AR is something we see as a real stimulant to thinking,” says sports business specialist Jim Woodcock, in a recent SportsBusiness Journal article. “It presents a real way to customize and enhance a message.” Fleishman-Hillard’s most recent use of AR as a marketing tool was for Papa John’s Road Trip, part of a broader campaign celebrating the company’s 25th anniversary.
Posted on July 20th, 2009 | More Design · Digital & Social Media · Sports
