VIEW ALL WORK

VIEW MORE WORK

American Petroleum Institute

Fracking


The American Petroleum Institute (API) is an association of leading energy industry companies. One of its goals is to rebalance the conversation about the technique of hydraulic fracturing, also known as “fracking.” By highlighting real stories told by real people, the API is demonstrating the industry’s commitment to developing America’s vast shale resources safely and responsibly. The fully integrated campaign includes print, TV, radio and digital media components.

Areas of Expertise