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Aviva USA

Defining the Negative Impact of Financial Stress on Health


Aviva USA: Defining the Negative Impact of Financial Stress on Health

Aviva USA, one the nation’s leading indexed life insurance and indexed annuity providers, wanted to create awareness for its Wellness for Life rider, a unique program that allows policyholders to lower their life insurance premiums by maintaining a healthy lifestyle.

To do this, FleishmanHillard and Aviva USA, in collaboration with Mayo Clinic, conducted a study to highlight the impact finances have on health. FleishmanHillard used this research, which showed finances are a leading stressor for Americans, as the centerpiece of a national awareness campaign with two distinct purposes: to reintroduce Aviva’s Wellness for Life insurance rider and to build awareness of the Mayo Clinic’s resources that are available to policyholders with the rider. The program resulted in more than 50 national media placements appearing in print, online and broadcast outlets – and contributed to increased sales of the Wellness for Life rider by 10 percent.