How do you make homeowners smarter about saving energy and money in their homes? It’s a complicated question that was put to FleishmanHillard by the Chicago Metropolitan Agency for Planning, which was charged with educating homeowners in the Northern Illinois region on how to make their homes use less energy — saving money and improving comfort along the way.
The result: “The Energy Bills,” an integrated campaign developed with Omnicom agency Fathom Communications that spread the word across multiple channels by featuring two comedic improv actors. The question to homeowners: Do you want a Big Bill or a Little Bill? The two Bills used humor to educate homeowners, including a series of video episodes.