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Giant Interactive Group

A New Idea on Attracting Investors


Giant Interactive Group: A New Idea on Attracting Investors

The phrase “steadily trending up” for a listed company is not necessarily good enough to attract investors willing to pay multiples to buy shares. So Giant (NYSE: GA) turned to FleishmanHillard to get new ideas on how to attract new investors.

After a thorough study of Giant, its industry and peers, FleishmanHillard helped position the company as a diversified games portfolio company. By showing the potential of Giant’s new games genre, including Web games, investors were given new growth catalysts to re-evaluate the company. Investor relations materials were revamped accordingly, and CEO roadshows were arranged to pass on these new messages.

The result? The company’s share price went up more than 25 percent within a one-year engagement.