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LJ International

Putting the Sparkle in the Jewel


LJI: Putting the Sparkle in the Jewel

LJ International (LJI), a gemstone and diamond jeweler in the wholesale business in the European and U.S. markets, wanted others to know about its brand ENZO, a growing premier retail chain in China.

With the help of FleishmanHillard, LJI rewrote the story through a revamp of the website, fact sheets and collaterals. The efforts helped successfully incorporate ENZO as a vital and growing part of the brand story of the LJI family in its communications. To date, LJI has more than 200 ENZO stores in China and Hong Kong.