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U.S. Federal Trade Commission

Avoid Theft: Deter, Detect, Defend


U.S. Federal Trade Commission: Avoid Theft: Deter, Detect, Defend

As the United States’ leading consumer protection agency, the Federal Trade Commission is uniquely positioned to cut through the deafening noise around the problem of identity theft and offer what’s needed most: practical, actionable advice.

To address this need, FleishmanHillard helped the FTC create “AvoID Theft: Deter, Detect, Defend” – a branded, integrated campaign that combined a message of empowerment with easy-to-follow guidance to help consumers across the entire spectrum of ID theft. We also redesigned the FTC’s OnGuard Online website and corresponding Spanish site, Alerta en Linea.

These online vehicles are a one-stop resource for consumers on safeguarding their online information, protecting their identities, guarding against Internet fraud, and securing their computers.