The Federal Trade Commission asked FleishmanHillard to help brand its suite of materials designed to educate businesses about how to comply with federal law and inform consumers of their rights.
With materials ranging from a website to printed collateral, our team designed an entirely new look and feel for the Business Center brand, which included branding guidelines, logo treatment and tagline. The efforts also included using the color scheme and logo to redesign many of the organization’s printed materials. And the content strategy for the website reshaped content in a compelling and easy-to-use manner. The site also gives the FTC the freedom and flexibility to make site updates on the fly.