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Visteon

Enhancing Reputation, Improving Valuation


Visteon: Enhancing Reputation, Improving Valuation

Visteon Corp., a global auto parts manufacturer and supplier based in Michigan, engaged FleishmanHillard to develop a comprehensive and integrated communications and investor relations initiative. Designed to improve the company’s transparency and build improved understanding among investors and financial analysts, the program created a more favorable reputation among the company’s worldwide audiences, including investors, financial media, customers and employees.

FleishmanHillard’s campaign, focused on personal engagement, helped Visteon’s management team more clearly communicate its vision for growth and value creation to the key groups, an effort that helped Visteon’s market cap significantly improve.