Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

August 18, 2009


“Within a rigid culture, chaos will make your organization round and dull. Within an adaptive culture, your company will navigate through chaos and evolve into something spectacular.”

– Jeremy Gustche, “Exploiting Chaos”

We’ve all been told, over and over again, that economic downturns are no time to retreat. In fact, recessions and other periods of change provide the perfect opportunity for companies to reinvent and reorganize themselves for success. The proof is in the great number of companies that not only survived recessions, but were actually founded during them, and are still thriving today.

How have these organizations been so successful over the years? By accepting the inevitability of change, identifying and fulfilling unmet needs, and  making the solutions available to consumers.

“Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change,” a new book by Trend Hunter’s Chief Trend Hunter and innovation expert, Jeremy Gutsche provides tips for leveraging chaos for success.

As Co-founder of AllTop and author of “Reality Check” Guy Kawasaki said in the book’s foreward, “‘Exploiting Chaos’ is the quintessential road map for all those who seek opportunity in times of change. Gutsche vividly explores how remarkable companies have risen from chaos, and he provides a toolkit that managers can use to foster a culture of innovation, create great products and services, and change the world.”

This free preview provides a visually engaging insight into how some companies survive chaotic times and why others don’t. It sets up the tips that are coming when the book hits stores September 1.

Already, “Exploiting Chaos” has been named one of CEO Read’s “2009 Books to Watch.” Although I’ve only read the preview, I can already tell why.


Pre-order your copy of “Exploiting Chaos” here.