The Web Worldwide: Examining the 2012 Digital Influence Index

March 5, 2012


From news to reviews to games, the Internet is a big part of daily life. But in eight countries that combine for more than 60 percent of the world’s GDP, just how influential is it? In the webinar “Understanding the Role of the Internet in the Lives of Consumers,” Fleishman-Hillard research specialists examine the 2012 Digital Influence Index – an annual global study by Fleishman-Hillard and Harris Interactive. The session looks at 11 key findings and covers the Internet’s growing influence on consumer decision-making, from purchasing goods and services to making choices about politics, healthcare and finance across the eight countries studied: Canada, China, France, Germany, India, Japan, the United Kingdom and the United States.

Study: 2012 Digital Influence Index