Can Corporate Reputation Lessons Be Found in Global Affairs?

November 15, 2013


Reputations that earn the respect and trust of others demand all the positive vision, planning, effort and willpower required to build a great cathedral.   This cannot be produced by a despotic state that has no vision beyond survival and suppression, whose key initiatives are focused on negative outcomes.  Struggling nations like Libya and Egypt today often lack a clear and unifying  vision and falter in the establishment of the strong pillars (such as fairly elected, representative governments and a strong judiciary) that must be in place for societies to flourish.

The same dynamics are evident in the world of business.  Bad companies are focused on hiding and covering up, suppressing the truth and attacking perceived enemies.  Faltering companies often lack vision and real competitive strengths.  Their communications are usually mediocre, tactical and perfunctory.

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