My Friendly (Big) Brother

January 23, 2014


The full version of this post can be found at the Center on Reputation.

As a Brit, I’m not all that enamoured of conspiracy theories. Raised on a seemingly endless stream of government mishaps, as a nation I think we believe more in ‘cock up’ than conspiracy, unable to credit any government department with the ability to pull off an “Enemy of the State”-esque, uber plan. This is probably why we have been less outraged about news that the NSA or GCHQ have been monitoring us. Yes, they can read our emails but, let’s face it, they’ll never get their act together enough actually to threaten anyone with this data.

I mention this having just read a survey (conducted by Adobe in June of this year) that reports that 82% of global consumers believe that companies collect too much consumer information. The tide, therefore, may be turning. Our challenge, going forward, will be to persuade companies to add restraint to their communications toolbox.