Day 11 of Pros and Conversation Series: Rocking A Social Enterprise – The Building Blocks to Electrifying Social Media

November 17, 2014


I used to be in a band. I was so serious about it that I spent my first couple years out of college trying to make it as a rock star and discovered that being in a touring band is a lot of work. Social media at the enterprise level requires so many people with different skills and goals, that I can’t help but compare it to the process of forming a band.

We read about the attention-grabbing moments in social media, but those moments are really the result of a mountain of planning and infrastructure. Having a solid strategy and support across the enterprise can make “wins” in social media much more common, however big or small. It’s the difference between making a good album with a hit single or being a one-hit wonder.

Read the full article at the Center on Reputation.