Day 12 of Pros and Conversation Series: The New Public Affairs
By Kris Balderston and Elizabeth Cook
In capitals around the world, political dynamics, lack of resources and enforcement challenges are making it increasingly hard to rely solely on legislation and regulation to advance solutions to critical social and policy issues. Nonetheless, both companies and activists still want to get things done. In this new world of public affairs, the partnerships and the pressure developing directly between the private and NGO sectors are offering new levels of opportunity, and creating new sets of risks.
Read more to learn how you can partner to achieve your business goals through best practices in creating shared value and cross sector collaboration, and how to protect yourselves from the new trends in direct-to-brand social and customer activism.