Day 4 of Pros and Conversation Series: The Message Jungle
As communicators, how much time do we spend trying to craft the perfect message? By the time the key message document has gone through its umpteenth draft, most of us have lost the edge and excitement we started with and are no closer to the simple, communicable and attractive missive we set out to create. Why is it so hard?
At some point in recent history, we moved from telling stories to crafting messages, and this shift hasn’t necessarily been for the best.