A Truth Well Told: PR Professionals Should Keep the Art of Writing Alive
Content marketing specialists seem to be the new “job du jour.” Every creative and communication firm wants one and those that have them claim that their person can create gold from straw.
For PR professionals, now is the time to reclaim what used to be our bread and butter – our ability to create engaging content. We need to reassert ourselves as storytellers.
While a good picture does tell a thousand words (still) and moving pictures (video or movies) are even better (witness the dominance of video in the winning Cannes campaigns), as an industry working in a multi-channel age, we should not lose sight of our role as lead scribes nor of the power of the written word.