Charles Muggeridge, who helps lead the healthcare team for FleishmanHillard’s Toronto office, recently summarized a talk the agency delivered at a start-up hub in downtown Toronto. The session was focused on top ten tips for crafting a compelling story. They also used the opportunity to insert Authenticity Gap data into the presentation by drawing a link between the answer(s) to “why should I care?” and the drivers expert consumers value most.

Read the full article at the FleishmanHillard in Canada website.