FleishmanHillard Appoints Della Sweetman to Chief Business Development Officer
Agency Promotes Executives to Regional Business Development Roles and Expands Capabilities to Drive Rigor, Creativity and Global Solutions for New and Existing Clients
ST. LOUIS, October 26, 2016 — FleishmanHillard has named Della Sweetman chief business development officer – a newly created position for the agency. Other key appointments in the agency’s global business development organization include Marianna Deal as managing director, business development for the Americas; Paul Haugen as managing director, business development for Europe, Middle East and Africa; and Joanne Wong as managing director, business development for Asia Pacific.
“We continue to put our clients and people at the center of our business and culture because their success supports our success as an agency,” said John Saunders, president and CEO. “We are delighted to appoint Della to this new global role, the latest step for her in a long and productive career at FleishmanHillard and in recognition for her part in our global business development performance over the last year. Additionally, the appointment of a strong bench alongside her on this global new business team will improve on the exceptional service we provide to our current clients while also attracting new and exciting client partnerships.”
FleishmanHillard’s business development function has been expanded with additional resources and capabilities to support growing client demand for global integration and solutions at scale, as well as to support existing and new clients with bespoke solutions from across the agency and in close collaboration with the recently established Omnicom Public Relations Group.
The agency also confirmed a number of regional director level positions, lead generation leaders and a global business development services team, including dedicated creative directors, as part of the expanded global unit.
Sweetman was appointed head of the agency’s business development efforts for the Americas in 2013. Prior to that, she was general manager for FleishmanHillard in Southern California.
Along with this role, she will continue to serve as global client leader for one of the agency’s top clients.
Deal was formerly head of business development for the agency’s U.S. Central Region. Haugen was formerly the agency’s lead planner for the EMEA region. Wong served as client service leader on several large APAC agency relationships and new business liaison for the region.
“In a year that we are proud to celebrate our 70th anniversary milestone, we are especially grateful for the opportunities afforded us by our clients and new prospects who believe in our agency and our people,” said Saunders. “We’ve had a remarkable performance in 2016 and we are committed to continuing to prove our value to our people, to our trusted clients and to our partners within Omnicom.”
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named PRWeek’s 2014 Global Agency of the Year and 2014 Asia Pacific Network of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2016; and among PRWeek’s 2013 “Best Places to Work.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com .
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and eight specialist agencies in public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.