PRSA International Conference – CSR Storytelling: How to Personalize a Social Issue and Elevate Your Brand
When: October 8, 2017, 2:45 PM – 3:45 PM ET
Where: PRSA International Conference, Marriot Copley Square (Suffolk, 3rd Floor), Boston, MA
How do you achieve cut through for your CSR work in today’s world of social and traditional media overload? Join FleishmanHillard’s Carol Clark and Jackie Janus at the PRSA International Conference as they discuss the Silver Anvil award-winning effort that helped elevate a leading company from No. 5 to No. 1 in just one year in its industry category in Fortune’s World’s Most Admired. Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. From powerful storytelling at a personal level to a methodical approach to ensuring visibility and on-point messaging, explore the best practices that drove this successful initiative.