Money Disrupted: A Look at the Trends and Themes That Shaped Money 20/20 U.S.A. & Money 20/20 Europe in 2017

January 18, 2018

by Claudia Bate and Emily Graham

There is no doubt that in just five years, Money20/20 has established itself as the world’s premier payments and FinTech event – where experts gather to discuss and debate the latest industry trends, real world innovation, and predict the future of financial services.

This year’s flagship event in Las Vegas saw over 11,000 attendees from more than 4,500 companies across 85 countries come together to explore key trends including the rise of cryptocurrencies, financial inclusion, augmented reality, biometrics and cyber security.

As communications advisors, we remain in awe of the global brand that Money20/20 has built, and the status quo it has disrupted, underpinned by the quality of the content produced and an unparalleled network of influence which spreads far and wide beyond the show itself. And we’re thrilled to have played a tiny part in this.

We worked alongside the Money20/20 team to analyze the hot topics that drove conversationamongst mainstream and trade media, and online buzz led by the industry’s foremost influencers across social channels throughout the course of this year’s event, and cross compared America and Europe to uncover themes in the year ahead.

We’ve also taken a look at the brands that shaped the debate on-site, including Financial Services leaders such as Visa and Mastercard, and tech giants Apple, Uber and Facebook. These were the five most mentioned brands, according to our analysis.

As we head into what is shaping to be a dynamic and super-charged 2018, what can we learn? What these brands held in common was the foresight to tap into the current news agenda to directly address the topics that aligned most closely with the interest of their key stakeholders – including customers, partners and investors.

What’s more, they proved they were not afraid to boldly communicate their business strategy through a combination of well-timed company news, and sharing a strong point of view on the pertinent issues to grab media headlines and take over Twitter.

Apple’s co-founder Steve Wozniak’s opening day commentary, proved the old adage that a counter-intuitive message still resonates when he revealed that he did not intend to immediately upgrade to an iPhone X and claimed his support for Bitcoin as an alternative to gold or the dollar, as well as his views on the growth of Artificial Intelligence.

If that wasn’t enough excitement for one week in FinTech, we also saw the emergence of several groundbreaking industry collaborations combining the best of the on- and o-line worlds Forging The Future Of Money to bring loyalty rewards to millions of brand advocates and new advancements in biometrics and payments.

This is indicative of a wider move across the industry to embrace new technologies in a way that will make a real dierence to the way we spend, save and manage our money in future. However, this rapid change, emerging technologies and discerning consumers means that companies have more responsibility than ever before to be credible, transparent and authentic in their message and solutions for customers. They must define value in ways that matter to their target audiences.

The Financial Services Revolution led by FinTech is here to stay and FleishmanHillard is proud to represent some of the world’s most innovative brands on the market, including a number of the brands mentioned here. See the full report here.

Introduction by Claudia Bate, head of fintech and financial, FleishmanHillard Fishburn, and Emily Graham, senior vice president, financial services and corporate reputation, FleishmanHillard