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FleishmanHillard Appoints Mark Mortell Chief Global Client Leadership Officer

February 28, 2018

Mortell will Lead the Global Client Leadership Office, Develop and Grow the Agency’s Largest and Most Global Clients

 ST. LOUIS, March 1, 2018FleishmanHillard today announced the appointment of Mark Mortell as Chief Global Client Leadership Officer, the next evolution of the firm’s Global Client Leader (GCL) initiative.

Under Mortell’s leadership, the FleishmanHillard Global Client Leadership Office will focus on meeting the unique demands of large and international clients and their businesses. FleishmanHillard aims to be the best agency in the world at ensuring service excellence, offering insight and experience, and delivering internationally networked support to complex businesses dealing with communications challenges.

“Mark has extensive experience leading teams and supporting clients across the globe,” said John Saunders, president and CEO, FleishmanHillard. “His ability to build relationships, solve problems and tap into our networks for talent, expertise and creativity make him the ideal person to take on this challenge and launch the GCL program to new heights.”

Over the last two years, the agency’s GCL initiative has expanded to include clients across technology, healthcare, consumer, manufacturing and industrials, energy, financial services and agribusiness industries with client leaders from EMEA, APAC and the Americas. This refreshed approach to developing global client leadership has impacted the agency’s largest clients in terms of consultative and service excellence, accessing and developing the best international talent and driving growth.

The GCL Office provides client teams with sophisticated and customized planning, analysis and resourcing tools, and works with account leaders to anticipate, identify and address the challenges of international clients. The GCL Academy, established in 2017, accelerates and cascades an advanced curriculum of learning to build expertise, develop skills and share knowledge among existing and emerging client relationship managers.

Mortell has been central to developing the GCL initiative. Since 2011, he has served as the global leader for OneVoice – a coalition of Omnicom agencies supporting global Health-Tech giant, Philips. He joined FleishmanHillard’s Dublin office in 2002, where he led the corporate and public affairs practice before adding international client work to his portfolio. He is a member of the agency’s leadership cabinet and has been part of the senior management team for a number of years. Prior to joining FleishmanHillard, he led marketing teams at Bank of Ireland Group, Guinness, Irish airline Aer Lingus and served a term as chairman of the Irish Tourist Board. Mortell has been a close adviser to the Irish prime minister and government. His corporate communications and international expertise make him a sought-after media trainer, crisis counselor and corporate adviser.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2017. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

 

Article

FleishmanHillard’s Lucy O’Brien Wins PR Leader of the Year at PRCA MENA Awards

February 22, 2018
Lucy O’Brien

ST. LOUIS, February 22, 2018 — FleishmanHillard’s Lucy O’Brien, partner and general manager of the agency’s Dubai office, was announced as PR Leader of the Year at this year’s PRCA MENA Awards. The annual awards program recognizes the best public relations and communications teams, campaigns and talent from across the Middle East and North Africa. Winners were recognized at a ceremony on February 21, 2018 in Dubai.

Article

FleishmanHillard Appoints New Global Managing Director, Brand Marketing

February 21, 2018

ST. LOUIS, February 21, 2018 – FleishmanHillard (FH) has appointed Candace Peterson to the role of global managing director, brand marketing, charged with the creative and activation needed to connect consumers with the brands they love on behalf of FH clients.

In her new role, Peterson will connect brand specialists across the global FH network to bring creative problem-solving, breakthrough ideas and trending marketing insights to clients on a real-time basis guided by the firm’s strength in social data analytics and research. This effort will use FleishmanHillard’s signature “Authenticity Gap” reputation research to analyze how well brand experience aligns with consumer expectations that drive purchase decisions.

Candace Peterson

“Candace is a rare talent whose experience reflects a fluency in marketing and creative disciplines not often found inside a public relations agency,” said J.J. Carter, FleishmanHillard chief operating officer and president, Americas. “She speaks the language of the CMO, and her unique understanding of how brands and companies can creatively connect to individual consumers, communities and the world will inspire our teams and our clients to blaze new trails.”

Peterson brings an award-winning background in advertising, creative and marketing to her new role following a career spanning more than 20 years working with powerhouse creative firms including Ogilvy & Mather, J. Walter Thompson and TracyLocke. She joined FleishmanHillard’s Dallas office in 2014 as executive creative director.

Peterson’s signature strength fuses the art of creative storytelling with the relationship rigor of reputation management that is foundational to FH and to public relations. In her new role, she will leverage the firm’s first-class social intelligence, planning and insights, and creative power to fuel marketing-driven clients and campaigns.

“I was drawn to FleishmanHillard because of its unique point of difference,” Peterson said. “One that understands both brand and reputation – and attracts clients who recognize brand sentiment is impacted by both sides of that equation.”

Peterson aims to cement FH’s position as the strategic and creative partner-of-choice by marketing-driven clients and partner agencies.

“Engaging customers is a fluid process that requires brands to constantly innovate and embrace the notion that brand loyalty is something that must be earned on a perpetual – even daily – basis,” Peterson said. “By leading with creative problem solving, we plan to unlock the power of brand loyalty.”

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2017. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.