FleishmanHillard Wins Three North America SABRE Awards, Including Best in Show

May 2, 2018


ST. LOUIS, May 2, 2018 — FleishmanHillard brought home three wins, including a Platinum SABRE for Best in Show for client Aflac, from the 2018 North America SABRE Awards. The agency also brought home wins in the Institutional Image and Food Service categories for client work on behalf of Aflac and Krispy Kreme, respectively. Additionally, FleishmanHillard specialty brand TogoRun also won a Gold SABRE in the Global Campaign category for its work on a campaign for client Pure Earth.

The annual awards program, presented by The Holmes Report, celebrates the year’s most creative and groundbreaking work in the communications industry across North America. Winners were announced at an awards ceremony in New York City on May 1, 2018.

  • Aflac with KWI and MMC, “Aflac ‘Outducks’ a Reputational Deficit” (Winner, Platinum SABRE, Best in Show)
  • Aflac with KWI and MMC, “Aflac ‘Outducks’ a Reputational Deficit” (Winner, Gold SABRE, Institutional Image)
  • Krispy Kreme, “Breaking the Interstate…and a Sales Record — Krispy Kreme Original Glazed Doughnut’s 80th Birthday” (Winner, Silver SABRE, Food Service)
  • Pure Earth with TogoRun, “Pure Earth Highlights Global Impact of Pollution to Public Health Problem and Economics” (Winner, Gold SABRE, Global Campaign)