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FleishmanHillard Unveils TRUE Global Intelligence™

June 28, 2018

Delivering 360-Degree “Always On,” Integrated, Data-Driven Guidance To Clients Around the World

ST. LOUIS, JUNE 28, 2018FleishmanHillard today announced the evolution of its global research, analytics and measurement practice with the launch of TRUE Global Intelligence ™, bringing together a portfolio of intelligence offerings into a single, collaborative and continuous effort that powers faster, more informed decision making and communications strategies.

As part of this initiative, Natasha Kennedy has been named global managing director of TRUE Global Intelligence. Kennedy joined FleishmanHillard in 2017, and this step is a natural evolution of her role. She’ll work in partnership with Mike Cearley, global managing director of social & innovation, and other specialists to deliver integrated intelligence that is informed by data gathered from social and traditional media, public polling and proprietary market research to provide clients with “always on” intelligence needed in today’s instant-response environment.

“The irony of a connected world is that it has created a chaotic business environment where disruption has become an instant and everyday reality,” said Janise Murphy, chief practice officer for FleishmanHillard. “TRUE Global Intelligence not only puts the power of data-driven insights at the center of everything we do, it does so in a constant, real-time way, enabling clients to act with greater agility and certainty. Natasha’s strength as a strategist with deep experience in management consulting, innovation and data analytics gives her the perspective to help bring it all together for clients.”

To enable and accelerate continuous innovation around its growing suite of intelligence offerings, FleishmanHillard also announced the formation of the Global Intelligence Council, including insights, analytics, social, and technology experts across the network to deliver integrated best practices and thinking.

Through this collaboration, intelligence is brought together from diverse sources to deliver insights when and how they are needed. This holistic and dynamic approach ensures clients get fresh intelligence as it happens, making it more actionable and impactful. It provides true “situational awareness,” with the data and guidance needed for clients to act more quickly and confidently, whether to enhance their position or to protect it.

TRUE Global Intelligence includes a data analytics “Intelligence Engine” platform providing streaming insights into the hearts, minds and behaviors of client and industry stakeholders. The offering, sold by subscription and tailored to client needs, is a cross-practice collaboration between FleishmanHillard research, analytics and social teams.

“Our world is increasingly data rich, but insights poor,” said Kennedy. “Providing timely access to high-quality, actionable intelligence is a competitive differentiator for our clients, and with people interconnected as never before, intelligence-driven communications are fundamental to business success.”

TRUE Global Intelligence provides clients with the real-time 360-degree intelligence needed in today’s instant-response environment. Its multidisciplinary approach to research brings together a portfolio of intelligence offerings into a single, collaborative and continuous effort, tapping best practices and talent across the FleishmanHillard global network of offices and specialty brands. TRUE Global Intelligence emphasizes asking the right questions, rather than simply gathering immense amounts of answers. Through traditional and social data analytics, public polling, proprietary market research, and powerful and precise constituent mapping and engagement, it not only achieves understanding, but inspires and informs action. 

Read more about TRUE Global Intelligence in The Holmes Report.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2018. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc., that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

Article

FleishmanHillard Wins Silver and Bronze Lions with Gatorade, Philips

June 22, 2018

CANNES, June 21, 2018 — FleishmanHillard won a Silver and a Bronze Mobile Lion for its work on behalf of Gatorade at this year’s Cannes International Festival of Creativity. The firm was listed as the PR firm on the winning entries with VML. The campaign, “Beat the Blitz,” won a silver Lion in Awards Games sub-category and a bronze Lion in the Technology>VR sub-category.

Additionally, the firm won two Bronze Lions for the Philips “Masterjuices” campaign with Ogilvy Singapore: a Bronze Direct Lion in the Consumer Durables sub-category and a Bronze PR Lion in the Use of Events & Stunts sub-category. Also, FleishmanHillard won a Bronze Film Craft Lion in the Script sub-category for Gatorade’s “Sisters in Sweat” campaign with TBWAChiatDay Los Angeles.

The Cannes Lions International Festival of Creativity is held in Cannes, France each June, and brings together thousands of advertising, marketing and communications professionals to celebrate the power of creativity.

 

  • SILVER, Mobile Lion (Awards Games): “Beat the Blitz” for Gatorade with VML
  • BRONZE, PR Lions (Use of Events & Stunts): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
  • BRONZE, Direct Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
  • BRONZE, Film Craft Lions (Script): “Sisters in Sweat” for Gatorade with TBWAChiatDay Los Angeles
  • BRONZE, Mobile Lions (Technology, VR): “Beat the Blitz” for Gatorade with VML

Article

FleishmanHillard Makes Nine Additional Cannes Lions Shortlists

June 20, 2018

CANNES, June 20, 2018 — FleishmanHillard has been named to nine more shortlists across four categories at this year’s Cannes Lions. The firm was shortlisted for work on behalf of clients AT&T, Gatorade and Philips. These latest shortlist nods have raised the firm total shortlist count so far to 25 shortlists across 11 categories.

The firm also received recognition for its role as PR agency for AT&T’s “The Face of Distracted Driving” campaign, which was lead by BBDO New York. “The Face of Distracted Driving” built off of AT&T much-lauded “It Can Wait” campaign, was shortlisted in the CSR sub-category of the Social & Influencer Lions.

Once again, the firm received additional shortlist nods for work on behalf of Gatorade and Philips. “The Debut” for Gatorade with VML was shortlisted in the Innovative Use of Community sub-category of the Social & Influencer Lions and the Real Time Response sub-category of the Direct Lions. “Dutch Masterjuices” for Philips with Ogilvy Singapore was shortlisted in two sub-categories of the Direct Lions: Consumer Durables and Ambient Media, as well as the Events Stunts sub-category of the PR Lions.

  • Shortlist, Social & Influencer Lions (CSR): “The Face of Distracted Driving” for AT&T with BBDO New York
  • Shortlist, Social & Influencer Lions (Innovative Use of Community): “The Debut” for Gatorade with BBDO New York
  • Shortlist, PR Lions (Food & Drink): “Turning Beer Into Water” with AB InBev
  • Shortlist, PR Lions (Internal Comms): “Turning Beer Into Water” for AB InBev
  • Shortlist, PR Lions (Events Stunts): Royal Philips, “Dutch Masterjuices” with Ogilvy Singapore
  • Shortlist, Direct Lions (Consumer Durables): Royal Philips, “Dutch Masterjuices” with Ogilvy Singapore
  • Shortlist, Direct Lions (Ambient Media): Royal Philips, “Dutch Masterjuices” with Ogilvy Singapore
  • Shortlist, Direct Lions (Real Time Response): “The Debut” for Gatorade with VML

 

Article

FleishmanHillard Shortlisted for 14 Lions with Crocs, Gatorade & Philips

June 19, 2018

Cannes, June 19, 2018 — FleishmanHillard has been named to 14 shortlists at the Cannes International Festival of Creativity for its work on behalf of clients Crocs, Gatorade and Philips.

For Crocs, the firm was recognized for its work on the “Making Fugly Cool” campaign, also in the Brand Experience & Activation category. The campaign coordinated a brand partnership with fashion designer Christopher Kane. The resulting Crocs X Christopher Kane collection took over London Fashion Week by storm, resulting in considerable coverage for Crocs and sparking a widespread fashion trend.

For Gatorade, FleishmanHillard was shortlisted with TBWAChiatDay Los Angeles, VML and OMD, and was named as the PR agency on entries in a wide range of categories, including the Glass, Film Craft, Entertainment and Mobile. A total of four Gatorade campaigns were recognized: “Sisters in Sweat,” “Secret to Victory,” “#TheDebut,” and “Beat the Blitz.”

For Philips, the firm was shortlisted four times in the Brand Experience & Activation category as the PR agency with Ogilvy Singapore for the “Dutch Masterjuices” campaign. The shortlisted campaign promoted increased appreciation for and consumption of fruits by creating fresh juices using the same fruit depicted in famous Dutch Masters paintings.

Winners will be announced throughout the festival. The Cannes Lions International Festival of Creativity is held in Cannes, France each June, and brings together thousands of advertising, marketing and communications professionals to celebrate the power of creativity.

  • Shortlist, Brand Experience & Activation Lions (Sponsorship & Brand Partnership): “Making Fugly Cool” for Crocs
  • Shortlist, Glass Lion: “Sisters in Sweat” for Gatorade with TBWAChiatDay Los Angeles
  • Shortlist, Mobile Lion (Awards Games): “Beat the Blitz” for Gatorade with VML
  • Shortlist, Mobile Lions (Technology, VR): “Beat the Blitz” for Gatorade with VML
  • Shortlist, Entertainment Lions (Live Experience Games): “Beat the Blitz” for Gatorade with VML
  • Shortlist, Entertainment Lions (Use of Emerging Tech for Sports): “Beat the Blitz” for Gatorade with VML
  • Shortlist, Entertainment Lions (Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment): “The Debut” for Gatorade with VML
  • Shortlist, Film Craft Lions (Script): “Sisters in Sweat” for Gatorade with TBWAChiatDay Los Angeles
  • Shortlist, Film Craft Lions (Script): “Secret to Victory” for Gatorade with TBWAChiatDay Los Angeles
  • Shortlist, Digital Craft Lions (AR, VR & Mixed Reality): “Beat the Blitz” for Gatorate with OMD USA New York
  • Shortlist, Brand Experience & Activation Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
  • Shortlist, Brand Experience & Activation Lions (Consumer Durables): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
  • Shortlist, Brand Experience & Activation Lions (Brand-owned Experiences): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
  • Shortlist, Brand Experience & Activation Lions (Live B2C Brand Experience or Activation): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore
  • Shortlist, Brand Experience & Activation Lions (Sponsorship & Brand Partnership): “Dutch Masterjuices” for Royal Philips with Ogilvy Singapore

Article

FleishmanHillard Wins Bronze Pharma Lion

June 18, 2018

CANNES, June 18, 2018 — FleishmanHillard won a Bronze Lion at this year’s Cannes International Festival of Creativity Pharma Lions award program. The firm’s Dublin office was recognized for its work on behalf of Roche Products and MS Ireland for the campaign “The MSunderstood Cafe.”

[vimeo id=”275696682″ aspect=”56.25″]

To show the impact that access delays to treatment can have on multiple sclerosis (MS) patients, and spur them into action, an impactful idea was required. An empty shop on a busy street in Dublin was transformed into The MSunderstood Café and all materials, furniture and visuals were distorted so that customers’ sensation of touch and their vision were affected, mimicking symptoms of MS.

The Pharma Lions are part of Lions Health, a dedicated two-day event within Cannes Lions.

  • BRONZE Lion: Pharma (Disease Awareness and Understanding, Branded Content and Entertainment: Live Experience (Regulated)) for “The MSunderstood Cafe” with Roche Products and MS Ireland (FleishmanHillard in Dublin credited)

Article

FleishmanHillard Shortlisted for Two Pharma Lions

June 17, 2018

ST. LOUIS, June 17, 2018 – FleishmanHillard has been shortlisted for two Pharma Lions at the Cannes International Festival of Creativity. The firm was recognized for its work on behalf of client Roche. The shortlisted campaign, “The MSunderstood Café,” raised awareness for the many obstacles those with multiple sclerosis experience every day, and persuaded Irish lawmakers to better serve these patients through legislation.

The Pharma Lions are part of the Health Lions awards at Cannes. Winners will be announced on Monday, June 18.

  • Roche Products (Ireland) Limited and MS Ireland, “The MSunderstood Café” (Shortlist, Pharma Lions, Disease Awareness and Understanding, Public Relations (Regulated))
  • Roche Products (Ireland) Limited and MS Ireland “The MSunderstood Café” (Shortlist, Pharma Lions, Disease Awareness and Understanding, Branded Content and Entertainment: Live Experience (Regulated))