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Web Summit 2018

October 25, 2018

When: Monday, November 5, 2018, 6:30 p.m. to Thursday, November 8, 2018, at 10 p.m. UTC+1

Where: Altice Arena and Feira Internacional de Lisboa, Lisbon, Portugal

Register now

At a time of great uncertainty for industry and the world itself, Web Summit 2018 gathers the founders and CEOs of technology companies, policymakers and heads of state to ask a simple question: where to next? With over 800 speakers, 70,000 people in attendance and conversation ranging from technology and data science to environmental sustainability, Web Summit offers vast networking and learning opportunities.

Our own John Saunders, FleishmanHillard Global CEO and president, will instruct brands and agencies on rebuilding trust in a so-called “fake news world.” In a session with Steve Clemons, Editor at Large for The Atlantic, attendees will learn about the steps which must be taken to rebuild consumer trust from a PR and marketing perspective, as well as a journalistic point of view. Rebuilding trust in a fake news world on Tuesday, Nov. 6 at 12:10 p.m. UTC +1 will be one of the presentations at the PandaConf, a facet of Web Summit and one of the world’s premier marketing conferences, which will feature marketing-focused roundtables and workshops to explore the trends influencing the future of marketing.

Additionally, Saunders will participate in a panel discussion regarding building trust in the age of disinformation on Wednesday, Nov. 7 at 10:45 a.m. UTC +1. In this Forum discussion, a track of Web Summit which discusses technology’s impact on today’s world, Saunders and speakers from the European Commission, CNN and the United Kingdom government will delve into the best methods of rebuilding trust in the era of post-truth politics.

Saunders will also hold a collaborative, in-depth roundtable discussion on restoring trust in today’s world on Tuesday, Nov. 6 at 8:00 p.m. Registration for roundtables must be completed separately.

See John Saunders’ complete Web Summit schedule here.



FleishmanHillard Fishburn Named 2018 PRWeek UK Large Consultancy of the Year

October 17, 2018

LONDON, October 16, 2018 — FleishmanHillard Fishburn brought home top honors at this year’s PRWeek UK Awards, where the UK operations of FleishmanHillard earned the Large Consultancy of the Year award. The public relations agency was recognized for its commitment to both client and employee satisfaction, thought leadership, cutting-edge client campaigns and excellent business results.

The agency also won for a campaign on behalf of client Crocs in the FMCG, Health, Beauty, Retail and Fashion category. The winning campaign, “CROCing the Front Row at London Fashion Week,” showcased the much-lauded collaboration between Crocs and fashion designer Christopher Kane.

Read the full details of FleishmanHillard Fishburn’s Large Consultancy of the Year win on PRWeek UK.


FleishmanHillard Named to 2018 PR News’ Top Places to Work in PR List

October 9, 2018

ST. LOUIS, October 9, 2018 — FleishmanHillard has been named to this year’s Top Places to Work in PR List, presented by PR News. The annual award recognizes communications and marketing organizations which surpass business and client expectations while holding employees’ growth and success sacred. FleishmanHillard, the global public relations and marketing agency, celebrates this accolade for the third straight year as a testament to its workplace culture.

The award ceremony will take place in New York City on November 28 to honor the 84 winning companies.

Proud FleishmanHillard employees pose for a photo.

Learn more about the honor and other Top Places to Work in PR winners on PRNews.


FleishmanHillard’s Donna Fontana named to Crain’s Detroit Business 2018 Notable Women in Marketing

October 8, 2018

ST. LOUIS, October 8, 2018 — FleishmanHillard senior vice president and senior partner Donna Fontana has been recognized as one of the 28 Notable Women in Marketing 2018. The award honors influential and innovative women employed in Detroit’s marketing communications industry. The 28 honorees were nominated by their peers and chosen by Crain’s Detroit Business editors based on their career accomplishments, involvement in community organizations and impact on colleagues and public relations field.

Donna Fontana, FleishmanHillard Detroit General Manager, SVP and Senior Partner.
Donna Fontana, GM FleishmanHillard, Detroit

Fontana, who oversees FleishmanHillard’s Detroit office, boasts over 25 years of corporate and agency communications experience particularly with organizations in the automotive industry. Employed with the global public relations and marketing agency since 2014, Fontana has played an integral role in client acquisition and retention. With Fontana at the helm of the Detroit office, clients such as General Motors, MichAuto and Detroit Economic Growth Corporation, will continue to reach new organizational goals and outcomes.

Read more about Fontana and the other Notable Women in Marketing in Crain’s Detroit Business.


Navigating Zero Gravity

October 3, 2018

How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters.

You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot of leaders and communications teams find themselves today – in a world that is tilting swiftly. Spinning quickly. Where gravity feels like it’s pulling in every direction. It’s the zone where every issue in the spotlight feels like a competing force, pulling us in equal and opposite directions, because the options are loaded with real business risk. Should your company take a stand? When, how and who should speak up?

In just the past year, we’ve seen unexpected issues capture mainstream attention, like tariffs, social media algorithms, and immigrant rights. Others like MeToo, gun safety and the national anthem protests are now full-fledged movements. Corporate leaders wonder about whether today’s issue is the issue they must weigh in on to offer a point of view important to their business and to satisfy their stakeholders. Increasingly those stakeholders are employee “activists” who want their companies to “do the right thing,” which is in the eye of the beholder.

Zero gravity. Your new reality.

As FleishmanHillard’s latest research conducted by TRUE Global Intelligence™ shows consumers are setting up real tensions for companies:

OVER HALF the people who buy products WILL STOP if they disagree with what you say.

  • 66% of U.S. consumers and 80% of U.K. consumers say they have stopped using certain products or services because the company’s response to an issue does not support their personal views.

And OVER HALF will THINK LESS of you if you say nothing at all.

  • 61% of U.S. consumers and 60% of U.K. consumers said that even if they disagree with a company’s position, they still believe it is important for companies to express their views.

A seemingly impossible dilemma for companies? It’s challenging, but it’s not impossible. Consumers do offer some advice on how to make it work.

THOUGH they are more likely to remain loyal if you can explain WHY.

  • 43% of U.S. consumers and 38% of U.K. consumers said that if a company explains WHY they have taken a position on an issue, they are extremely or very likely to continue to support them – even if they disagree.

Today, surviving and thriving depends on how well you know what all the “tribes” important to your business are feeling, thinking and doing.

FleishmanHillard Authentic Insights are a starting point for learning about consumer attitudes and their intended actions on the issues of our time. We surveyed more than 50 current issues, spanning cultural, economic, political and societal interests, inviting consumers from a variety of political, racial and sexual orientation backgrounds to participate.

Our findings show that, agree or disagree, consumers expect organizations to act. So we’re sharing insights into how companies can create the conditions for success.

We are here to help – find your footing with Authentic Insights.