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The Opportunity Cost of Not Having an Executive LinkedIn Profile

June 28, 2019

Today executives are challenged more than ever before to keep pace with the ever-evolving workplace. Digital transformation, the gig economy and the rise of the next gen workforce are more than just buzzwords – they’re proof points that the business world is radically and rapidly changing all around us.

According to a recent eMarketer report, US digital ad spending is expected to reach $129.34 billion in 2019, accounting for more than half (54.2%) of total media ad spending for the first time ever. While companies are spending more on digital and social media to generate awareness, drive brand preference, manage their reputation and grow their business, their leaders are notably absent from the game.

While 54% of Fortune 500 CEOs have at least some presence on social media, that means that 46% have no social presence whatsoever.

Time and attention are among our most precious resources – particularly for executives, and engaging on social media requires an investment in both. But when executed properly, that investment can yield big dividends – both for leaders and for the company. If you’re an executive and you’re not actively engaged on LinkedIn, here’s what you’re sacrificing:

  1. Share of voice. Chances are your competitors are leveraging LinkedIn to elevate their leaders and communicate their vision, mission and values. If you’re not a part of the conversation, you’re not in the consideration set of your potential customers.
  2. Relationships. For many years LinkedIn was (rightly) perceived as little more than a place for your online resume and rolodex. Today, LinkedIn is the number one social network for business professionals. By publishing content and engaging in an authentic and human way, you’re earning credibility and favorability with the stakeholders that matter most to you.
  3. Speaking engagements. If you want to be considered for a speaking opportunity or keynote address at a top-tier industry conference or event, you’re hurting your chances by not having an effective LinkedIn profile. Conference organizers are looking at everything from videos of previous speaking engagements to social media profiles when evaluating who to book for their events.
  4. Media coverage. Google is often the first place that reporters (or anyone else for that matter) turn to for information about a company and its executives. When you Google yourself, what appears above the fold? For those with effective LinkedIn profiles, this typically appears among the top search results.
  5. Employee morale. Employees nowadays expect their leaders to be effective communicators. According to Dynamic Signal’s 2019 State of Employee Communication and Engagement Study, 60 percent of employees report that they wouldn’t confidently advise keeping their CEO because of the poor company communication they’ve experienced.
  6. Thought leadership. True thought leadership is achieved by articulating a clear and unique point of view that challenges the status quo and puts a stake in the ground. LinkedIn gives everyone the opportunity to essentially have their own blog without the constant pressure to publish. Bring your passion, priorities and perspectives to life by publishing articles on the platform.
  7. Business growth. Ultimately, it’s not about you. It’s about your audience. Whether you’re in talent development, sales or in the C-suite, the most successful professionals focus on the needs, wants and beliefs of your audiences.

Becoming a trusted and effective leader requires a lot more than just an effective LinkedIn profile. Research from our FleishmanHillard Navigating Zero Gravity Report affirms that it isn’t enough for the CEO to say something in order to establish and maintain credibility. However, LinkedIn can be a powerful tool to engage in dialogue and reinforce how you are addressing and advancing the issues that matter most to you, your company and your key stakeholders.

By dedicating just two percent of your time (one hour during a 50 hour work week) to building your personal brand on LinkedIn, you can generate a meaningful and measurable return on your investment.


Out, Loud and Proud at FleishmanHillard

By FH Perspectives

I’m writing this on a sunny Friday morning in London – coincidentally today marks the 50th Anniversary of the Stonewall riots, a movement that reshaped the world and the push for LGBT+ rights. So, it feels right to be penning my love for the LGBT+ community but also my experience of working at FleishmanHillard as an openly gay woman.

A quick backstory for you, I moved from a small town in the northwest of England to London, to study and eventually land a job in PR. Having come from a financial background, I knew that PR would be quite a big step and change for me – not just the job, but the people too.

As you read (hopefully) this whole post, you’ll see why people are such an important part of breeding inclusive culture – there are even stats to back this up. A study by USAID and the Williams Institute at UCLA found a strong correlation between inclusion towards LGBT+ people and better performing economies, one that is quantified by approximately 3% of GDP for each policy that spearheads LGBT+ acceptance.

In my previous job, I had always kept quiet about my private life – 1. Because it’s nobody’s business, and 2. Because I didn’t feel comfortable with coming out at work.

Fast forward 9 years and I am working for FleishmanHillard, working as my true self, without judgment.

How did I overcome that uncomfortable feeling of not being able to come out at work?


And opportunities.

The culture that FleishmanHillard breeds is absolutely one of acceptance, which was a very welcome change to my closeted days working in finance.

Since my first day at FleishmanHillard, I have been encouraged to be myself and been afforded the time to follow my passions and achieve personal goals of helping the LGBT+ community through important pro-bono work. From helping to establish OPEN Pride UK, which has quickly become a force of nature for LGBT+ employees in Omnicom agencies, to naming and launching a Thomson Reuters Foundation initiative, Openly, an impartial news wire dedicated to covering LGBT+ stories from all over the world, that no one else is telling.

FleishmanHillard has been a cornerstone of my career, and had I not come out within days of starting work here, I would not have had the opportunity to do the work that is helping make a difference for others.

Coming out is not easy, the fear of rejection is real and only you will know when the time is right. But what is likely is that you will do so when you truly feel comfortable with the people around you.

Christina Peach supports our brand marketing practice in our London office.


Inside the Cannes Lions Jury: A Room with a (Point of) View

June 26, 2019

Bureau 42 is a modest, white-walled, fourth-floor room on the edge of the Palais des Festivals – simply furnished with a white rectangular conference table and 10 matching white chairs. What the room lacks in color is made up for by the panoramic window overlooking the Bay of Cannes. This unassuming room would in the course of four long, yet equally inspiring days give way to a collective point of view that effectively set the new creative standard for the PR industry.

We crossed the threshold as 10 perfect strangers, heralding from Brazil, Germany, Singapore, Sweden, Australia, UK and US. Seated elbow to elbow, together we studied and debated more than 350 pieces of work from 67 countries. And, as we did, something magical happened. The work made us smile, laugh, cry, and even feel ashamed or scared. It invited us to reflect on our individual experience and backgrounds. It made us care for, champion and defend work for which we had no affiliation. It made us debate and unpack religious, political and cultural beliefs. And when we did, minds were opened and sometimes even changed.

When it came down to awarding the work, we were guided by the words of this year’s jury president, Michelle Hutton. A protagonist for PR, Michelle states that PR is “a craft, not a channel. A craft that matters more today to businesses, to brands and society at large than ever before.” This standard was upheld as we ultimately awarded 26 Bronze Lions, 22 Silver Lions, 6 Gold Lions and the coveted Grand Prix Lion – each medal sending a clear message about why our craft matters.

PR Lions Jury President, Michelle Hutton

PR is indeed a craft. For this year’s jury, craft means work that is intentionally designed to earn media attention and influence – or, designed with PR input, not just output. It is work that is grounded in research, insights and data that drives the work and strategy and has real impact, not just impressions. It means an idea that is earned-centric; one that tells a story, mission or purpose and is made to live and travel across channels. And, above all else, it is an idea that is a brilliant example of creativity, the kind that makes you jealous.

The concept of ‘craft’ is perhaps best demonstrated by the PR Lions jury’s Grand Prix winner, The Tampon Book – A Book Against Tax Discrimination. It is an excellent example of what modern PR looks like, combining creativity with the craft of public relations. The campaign has public affairs at its core, illuminating a well-defined problem around taxation of luxury goods, one that positions a tampon unfairly as a luxury. It offers a simple solution, putting the tampons in an illustrated book that is taxed at a lower rate. And, it is expertly executed across channels with the intent to make change and influence lawmakers.

PR Lions jury’s Grand Prix winners

The Tampon Book demonstrates that a campaign that sets out to change a tax law can be ‘super-powered’ though creativity. As a jury, we loved that this campaign acts as a call out to the creatives of the world to show public relations has some of the most interesting challenges to solve. In all, we were proud to show that an agency with public relations in its core, along with other creative disciplines, is able to use craft to deliver such a beautiful yet impactful campaign.


#FHCannes: Chinese Myths and Legends

June 24, 2019

In China, last week’s insights can lose their currency in the blink of an eye. The market continues to evolve at an incredible pace as consumers constantly seek the thrall of the new. At last week’s Cannes International Festival of Creativity, four China marketing experts joined our own Rachel Catanach, president, Greater China, to debunk some commonly held but misguided perceptions about Chinese consumers in the Connecting Culturally in China session.

Our own Rachel Catanach led Connecting Culturally in China panel at Cannes International Festival of Creativity.
Our own Rachel Catanach led the Connecting Culturally in China panel.

Myth 1: Chinese consumers like big Western brands

China marketing expert and author, Ashley Dudarenok, emphasized that the perceived wisdom among many in the West is that Chinese consumers are either cheap and favour Western brands or they are super-rich and just want to buy it all.

But, as she pointed out, in China, no one size fits all. “Chinese consumers are among the world’s most sophisticated and spoiled for choice. They are very digitally savvy and have high expectations of brands and products.  They care about quality and often less about price. They are also very different from city to city and region to region. Consumers in Tier 1 and 2 cities such as Beijing, Shanghai and Shenzhen have considerably more buying power. That’s why it’s important not to treat China as one homogenous market. You wouldn’t sell to Germans in the same way you would sell to Spanish, so why would you do this in China?”

Myth 2: Everything is digital

While it is true digital payment systems dominate and little cash is used by China’s netizens today, younger consumers are also interested in the offline experience, said Terence Chu, CEO and Founder of APAX Group.

“The younger generation is more willing to accept new things. Younger consumers will research goods online but are also attracted to memorable retail experiences that offer them exclusivity and something special. Offline retail experiences, events and activities help to build brand affinity, particularly in the luxury sector, where the current trend is for younger consumers to buy entry-level lux goods.”

Myth 3: Chinese consumers like to travel in groups

Marriott International’s (client) Chief Sales and Marketing Officer for APAC, Peggy Fang Roe, discussed that while tour groups still comprise around 50% of Chinese travel, self-guided travel is becoming more popular, particularly among China’s 1st and 2nd tier cities.

“Chinese travelers are especially interested in being the first to discover new places and to be the first to introduce new destinations, restaurants and experiences to their friends and family. Travel to Antarctica has been rising and more recently, Game of Thrones generated a significant wave of travel to Croatia.”

Myth 4: Celebrity KOLs work best

One of the most surprising trends this year has been the demand for down-to-earth KOLs. While celebrity KOLs can drive online sales, many consumers are preferring authentic endorsement from people like them.

Rachel Catanach said the shift to authenticity is “an opportunity for brands to build longer-term relationships with KOLs that can inspire greater consumer loyalty. But choosing authentic KOLs is an art and a science.  It takes longer and is sometimes more complex. This requires commitment from brands who often need to see results now, now, now.”

The last word from Peggy Fang Roe: “Behavior shifts can happen overnight. Relying on long research projects or last year’s data can easily take you in the wrong direction. Marketers must be living and breathing in the online communities every day to be effective.”


FleishmanHillard Celebrates Two Silver PR Lions with Aflac

June 19, 2019

CANNES, June 19, 2019 — FleishmanHillard won two Silver PR Lions for work on behalf of Aflac at this year’s Cannes Lions International Festival of Creativity. The global communications agency was credited for its PR work on the winning entries along with Marina Maher Communications and KWI Communications.

The high-profile CSR campaign, developed by Aflac and Carol Cone ON PURPOSE, was recognized in the Use of Technology and Corporate Reputation sub-categories. The winning campaign revamped Aflac’s CSR impact and profile and positioned the brand as an ethical leader in philanthropy and the childhood cancer conversation.

The Cannes Lions International Festival of Creativity is held in Cannes, France each June to celebrate the power of creativity. The Cannes Lions are the most established and coveted awards for the creative and marketing communications industry.

  • SILVER, PR Lions (Use of Technology): “My Special Aflac Duck” for Aflac with Carol Cone ON PURPOSE, Marina Maher Communications and KWI Communications
  • SILVER, PR Lions (Corporate Reputation): “My Special Aflac Duck” for Aflac with Carol Cone ON PURPOSE, Marina Maher Communications and KWI Communications


FleishmanHillard Shortlisted for Four PR Lions at Cannes Lions

June 18, 2019

CANNES, June 18, 2019 — FleishmanHillard earned four PR Lions shortlist nods across various sections at this year’s Cannes Lions. The firm was shortlisted for work on behalf of Zyrtec and Aflac.

For Zyrtec, the firm and TBWA Sydney received recognition for “Pollen Couture,” a campaign involving a dress made up of 1,200 living flowers worn by allergy sufferer and former Miss World Australia, as it showcased the power of the hay fever allergy treatment. The work was shortlisted in the Healthcare sub-category of the PR Lions.

Additionally, for Aflac, the firm was shortlisted for three PR Lions as one of three PR agencies with Marina Maher Communications and KWI Communications for the “My Special Aflac Duck” campaign. Developed by Aflac and Carol Cone ON PURPOSE, the shortlisted campaign, revamped Aflac’s CSR impact and profile, positioning the brand as an ethical leader in philanthropy and the childhood cancer conversation. The work was shortlisted in the Brand Voice & Strategic Storytelling, Use of Technology and Corporate Image, Communication & Reputation Management sub-categories of the PR Lions.

  • Shortlist, PR Lions (Healthcare): “Pollen Couture” for Zyrtec with TBWA Sydney
  • Shortlist, PR Lions (Brand Voice & Strategic Storytelling): “My Special Aflac Duck” for Aflac with Carol Cone ON PURPOSE, KWI Communications and Marina Maher Communications
  • Shortlist, PR Lions (Use of Technology): “My Special Aflac Duck” for Aflac with Carol Cone ON PURPOSE, KWI Communications and Marina Maher Communications
  • Shortlist, PR Lions (Corporate Image, Communication & Reputation Management): “My Special Aflac Duck” for Aflac with Carol Cone on Purpose, KWI Communications and Marina Maher Communications


Cannes Lions International Festival of Creativity 2019: FleishmanHillard Sessions

June 13, 2019

Cannes Lions International Festival of Creativity 2019

When: Monday, June 17, 2019 – Friday, June 21, 2019

Where: Palais des Festivals, Cannes, France

Learn more about the sessions

The Cannes Lions International Festival of Creativity is the world’s largest gathering for the creative marketing community. The five-day festival and awards ceremony celebrate and educate attendees about the power of creativity in branded communications.

FleishmanHillard will be represented on three panels during the week. The sessions and panel discussions, led by the most creative communicators around the world, are designed to inspire and inform attendees about trends in the communications industry.

Less Stuff. More Joy: Life-Changing Japanese Creativity

When: Monday, June 17, 2019, 1:30 p.m. – 2:15 p.m. CET

Where: Lumiere Theatre, Palais I; Available to watch online with the Digital Pass

FleishmanHillard and its specialty brand, BlueCurrent, will host the Less Stuff. More Joy: Life-Changing Japanese Creativity panel with Marie Kondo, an organizing consultant and best-selling author. Kondo and her husband, Takumi Kawahara, will reveal their secrets of the KonMari method and discuss how the method has sparked social conversation and led to cultural change. Our own Lynne Anne Davis, regional president of FleishmanHillard’s Asia Pacific operations and Titanium Lions Jury member, will moderate the panel.

Connecting Culturally in China

When: Tuesday, June 18, 2019, 12:00 p.m. CET

Where: Audi A Theatre

FleishmanHillard will host the Connecting Culturally in China panel, featuring speakers Terence Chu, Ashley Galina Dudarenok and Peggy Fang Roe. Moderated by our own Rachel Catanach, president of FleishmanHillard’s Greater China office, the session will cover the importance of brands understanding Chinese culture in order to market effectively to consumers. The speakers will also discuss the driving factors behind China’s new-found nationalism and what this means for global brands wanting to avoid cultural pitfalls in China.

Circuit Breakers: Insight from Behavioral Change Makers

When: Tuesday, June 18, 2019, 2:00 p.m. CET

Where: ICCO House of PR, 25 Rue Hoche

Cannes Lions celebrate campaigns that cause change — in behaviors, conversations and actions. Which global campaigns have moved the arrow on issues related to race, age, gender and more? Gain insight about these circuit-breaking campaigns in a session featuring our own Chris Onderstall and a panel of experts from high-profile brands, including AARP (client) and ChoZan & Alarice.

Inside the Jury Room – PR Lions

When: Thursday, June 20, 2019, 11:00 a.m. CET

Where: Awards Hub Stage 1, Palais I

FleishmanHillard will be represented on the Inside the Jury Room – PR Lions panel, as Cannes jury presidents discuss what makes a campaign “Lion-worthy.” Our own Candace Peterson, global managing director, brand marketing and PR Lions jury member, will share her expert opinion during the interactive session.

View the full festival schedule here.



From darlings to damaged? Managing the technology sector’s reputation in an age of heightened scrutiny

Technology has unquestionably lived up to its promise of making everyday life better and more efficient in many wonderful ways.

But in the last few years, the drawbacks have become glaringly evident. Privacy invasions. Misuse or outright theft of personal information. Workforce disruptions from AI. And, in some cases, the pursuit of corporate growth at the expense of ethics and social responsibility.

The topic of the so-called Techlash is something we’re focusing on a lot at FleishmanHillard. Our CEO, John Saunders, spoke at Collision Conf just a couple of weeks ago, being interviewed by one of the most prominent reporters in this space, Donie O’Sullivan from CNN. And today, we launch a report with the same title as John’s talk: Darlings to Damaged? Managing the technology sector’s reputation in an age of heightened scrutiny. You can see a byline from John on the topic that appeared in one of Canada’s leading publications, The Toronto Star, here.

In both John’s presence at Collision and our marketing content, we assess the very real reputational challenges that technology companies now face. The findings combine original research with insights from some of the world’s leading thinkers in this space, including the CEO of the Consumer Technology Association, the CIO of Canada, a Harvard Fellow and many more. But we also pierce the gloom by considering how to ensure technology can continue to be a force for good in a world that increasingly needs drawing together, not pushing apart.

So… what did our research – which was carried out by FleishmanHillard TRUE Global Intelligence and surveyed a representative sample of 1,002 adults each in the US and UK – uncover?

First, while media coverage tends to stress the tech sector’s shortcomings, much of the public do still embrace technology and trust its providers – 8 out of 10 Americans embrace or like technology and use it when they can, and 82% of those questioned generally trust technology companies. This positive sentiment exists in the UK too, although at a slightly lower level. 75% of Britons say they like and use technology when they can, and 79% generally trust technology companies overall.

However, when it comes to trust, there is a generational difference between the two countries. In the US, younger generations are more dubious. Gen Z leads this skepticism (26%), with Millennials (22%) following shortly behind. In the UK, however, this trend is reversed. It is in fact the older generations that trust technology companies less (Silent Generation: 38% and Boomers: 29% vs. Millennials: 13% and Gen Z: 20%).

In addition, all respondents agree that technology companies should, and can, be good corporate citizens on their own. 78% of Americans and 77% of Britons believe that companies should take more action to address the consequences of their policies, practices and products to foster trust among consumers.

What’s more, 70% of those questioned say that taking more action would make them more favorable toward technology companies. This is particularly the case for the youngest generation in the US (Gen Z, 78%), but equally as important for younger generations (Gen Z, 74%) and older generations (Gen X, 74%) in the UK.

Despite these still predominantly positive views of technology and technology companies, what’s clear all around the world is that there are ever louder cries for increased regulation, and even calls to break up some of the biggest, most powerful companies in the world.

In fact, our research shows that almost a third of respondents (31%) think that technology companies are regulated too little. This is particularly the case among older generations, primarily the Silent Generation (US 40%, UK 60%) and Boomers (US 38%, UK 45%). What’s more, the research revealed an interesting dynamic when it comes to the UK’s opinions on the regulation of UK and US technology companies. Well over half of Britons (60%) believe that UK technology companies specifically are regulated about the right amount. However, when asked for their opinion on US technology companies, fewer believe that they are regulated the right amount (54%), and significantly more think that they are regulated too little (39%). This indicates that UK consumers see a more relaxed attitude to technology sector regulation in the US compared to the UK.

So there may well be need for new rules and legislation. And yet, many believe that the blazing speed of technological change could leave rule makers – and innovation itself – falling behind.

And whose new rules should be imposed, anyway? Thanks in very large part to the internet, the cloud and wireless networks, technology knows no national boundaries.

It’s also worth remembering that the antidote to antitrust is, well, trust. Technology companies are starting to recognize that their reputations and brand integrity are the best guarantees of long-term success. They know they have a critical role to play in rebuilding trust in technology in a post-truth world.

The best remedy to the so-called techlash will be companies’ internal and external commitments to working with government, regulators, academia, their internal audiences and each other; and to behave in ethical, socially responsible ways. To not only do the most profitable thing for investors, but to do the right thing, on behalf of all stakeholders.


Technology Industry Confronts Reputational Challenges from Techlash in New Report from FleishmanHillard

Even Though Consumers Generally Trust Technology Companies, 78% of Americans and 77% of Britons Believe They Should Take More Action to Address the Consequences of Their Policies, Practices and Products

ST. LOUIS, June 13, 2019 – FleishmanHillard today released “Darlings to Damaged? Managing the Technology Sector’s Reputation in an Age of Heightened Scrutiny,” a new report assessing the reputational challenges technology companies face today, as well as potential solutions to those challenges in the future. The report follows FleishmanHillard President and CEO John Saunders’, recent discussion by the same name at the Collision tech conference in Toronto.

“Technology advancements have enabled life-saving innovations, boosted productivity, reduced the consumption of natural resources and more, but we wanted to take a step back and look at some of the unintended consequences of those benefits, and their subsequent impact on the tech sector’s reputation,” Saunders said. “Consumers are becoming more aware of data collection and how that information is being shared; tech companies are trying to address any impact they’ve had through greater collaboration and transparency; businesses are navigating through the impacts of artificial intelligence; governments are considering new ways of managing the sector through legislation and regulation. Through qualitative and quantitative research, our report explores consumer sentiment and business solutions in this current environment of heightened scrutiny.”

As part of the report, FleishmanHillard TRUE Global Intelligence™ conducted a survey and found that while there has been a lot of attention and conversation around the so-called techlash, 82% of U.S. and 79% of U.K. consumers still generally trust technology companies. That said, there is some generational and country divide. In the U.S., the younger generations are more skeptical, with 26% of Gen Z and 22% of millennials saying they lack trust in technology companies. That’s flipped in the U.K., where the older generations have less trust, with 38% of the silent generation lacking trust versus 13% of millennials.

The research did show a common path forward, with 70% of Americans and Britons saying they’d view technology companies more favorably if they were to take more action to address the consequences of their policies, practices and products. Regulation may also play an important role, with almost a third of respondents thinking that technology companies are regulated too little. Further, it was revealed that some Britons may believe American companies could learn something from the British – 60% of Britons believe that U.K. technology companies are regulated about the right amount, with only 32% saying they’re regulated too little. Fewer Britons, 54%, believe U.S. companies are regulated the right amount, and 39% believe they need to be regulated more.

The report’s findings combine original research with insights from some of the world’s leading thinkers in this space, including the CEO of the Consumer Technology Association, the CIO of Canada, a Harvard professor and many more.

The report explores topics including:

  • Consumers’ general level of trust in technology and generational differences;
  • Actions consumers expect companies to take to build trust in this space;
  • The role of self-regulation, responsibility and shared value in addressing the current reputational challenges;
  • The macroeconomic and geopolitical situation more broadly;
  • How regulation and legislation might play a role in rebuilding trust;
  • What actions should be taken to ensure AI is a benefit to business and society; and
  • The convenience of hyper-personalization, weighed against security risk and data protection needs

“As companies navigate the increasingly complex environment, the best approach is to commit to being transparent, and to work collaboratively with government, regulators and academia,” Saunders said. “At the end of the day, it comes down to always doing the right thing, and ensuring you’re operating with the highest ethical standards and in the best interest of your stakeholders.”

FleishmanHillard’s “Darlings to Damaged?” report includes qualitative and quantitative data. FleishmanHillard TRUE Global Intelligence™ conducted a survey among a nationally representative sample of 1,002 adults each in the U.S. and U.K., 18 years of age and older. The U.S. sample is demographically balanced for age, sex, geographic region, race and education. The U.K. sample is demographically balanced for age and sex. The surveys were fielded online in April and May of 2019.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 and 2018 North American Excellence Awards; 2017 and 2018 ICCO Network of the Year for the Americas; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; 2018 Large Consultancy of the Year by PRWeek UK; PR News’ Best Places to Work in PR 2016-2018; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018 and 2019; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top Companies for Executive Women” for 2010-2019. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.​

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and non-profits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.


FleishmanHillard Wins at 2019 PR Awards Asia

June 12, 2019

ST. LOUIS, June 12, 2019 — FleishmanHillard earned recognition for outstanding client work at this year’s PR Awards Asia, presented by Campaign Asia.

The global public relations and marketing agency won gold in the Australia/New Zealand PR Campaign of the Year category for its work on behalf of client, Johnson & Johnson. The firm also earned recognition for work on behalf of client, Paya Lebar Quarter by Lendlease. In addition, FleishmanHillard specialty brand BlueCurrent Hong Kong took home a bronze award for its work with GoPro.

Now in its 18th year, the PR Awards Asia program honors the most outstanding and successful communications campaigns, professionals and companies in the Asia Pacific region. Award winners are chosen by a panel of leading in-house professionals and senior agency executives.

FleishmanHillard and BlueCurrent colleagues at the 2019 PR Asia Awards.
The winning team celebrates at the PR Asia Awards.
  • Johnson & Johnson, “Pollen Couture” (Gold, Australia/New Zealand PR Campaign of the Year)
  • Paya Lebar Quarter by Lendlease, “Revealing the Sacrifices of Migrant Workers in Singapore” (Gold, Best in Cause-Related – Diversity & Inclusion)
  • Johnson & Johnson, “Pollen Couture” (Silver, Best in Consumer Launch)
  • GoPro with BlueCurrent Hong Kong, “Nothing Ever Becomes Real Till It is Experienced” (Bronze, Best in Consumer Launch)

Winners were announced at the 2019 PR Awards Asia ceremony in Hong Kong on Wednesday, June 12, 2019.