FleishmanHillard Shortlisted for Four PR Lions at Cannes Lions

June 18, 2019

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CANNES, June 18, 2019 — FleishmanHillard earned four PR Lions shortlist nods across various sections at this year’s Cannes Lions. The firm was shortlisted for work on behalf of Zyrtec and Aflac.

For Zyrtec, the firm and TBWA Sydney received recognition for “Pollen Couture,” a campaign involving a dress made up of 1,200 living flowers worn by allergy sufferer and former Miss World Australia, as it showcased the power of the hay fever allergy treatment. The work was shortlisted in the Healthcare sub-category of the PR Lions.

Additionally, for Aflac, the firm was shortlisted for three PR Lions as one of three PR agencies with Marina Maher Communications and KWI Communications for the “My Special Aflac Duck” campaign. Developed by Aflac and Carol Cone ON PURPOSE, the shortlisted campaign, revamped Aflac’s CSR impact and profile, positioning the brand as an ethical leader in philanthropy and the childhood cancer conversation. The work was shortlisted in the Brand Voice & Strategic Storytelling, Use of Technology and Corporate Image, Communication & Reputation Management sub-categories of the PR Lions.

  • Shortlist, PR Lions (Healthcare): “Pollen Couture” for Zyrtec with TBWA Sydney
  • Shortlist, PR Lions (Brand Voice & Strategic Storytelling): “My Special Aflac Duck” for Aflac with Carol Cone ON PURPOSE, KWI Communications and Marina Maher Communications
  • Shortlist, PR Lions (Use of Technology): “My Special Aflac Duck” for Aflac with Carol Cone ON PURPOSE, KWI Communications and Marina Maher Communications
  • Shortlist, PR Lions (Corporate Image, Communication & Reputation Management): “My Special Aflac Duck” for Aflac with Carol Cone on Purpose, KWI Communications and Marina Maher Communications