Understanding the Mindset of the B2B Buyer and the Role of Comms in the Purchasing Process
When: Wednesday, September 9, 2020, 7 a.m. CST / 1 p.m. BST
The FleishmanHillard Fishburn webinar and Q&A session will bring together experts from across business and academia and provide insight into the influence of COVID-19 on the B2B purchasing process, the sources B2B buyers are turning to for guidance during this time, and how communication can be leveraged to influence decision making. The webinar follows the launch of the agency’s 2020 B2B Buyers Report.
FleishmanHillard Fishburn’s Pete Meikle will moderate the discussion with panelists, Claudia Bate of FleishmanHillard; Cristina Hoole of Western Union Business Solutions (client); James Withey of Siegel+Gale and Dr. Kaouther Kooli of Bournemouth University. The panelists will explore how communication professionals can help influence the B2B purchasing process.
An attendee Q&A session will follow the webinar.
Learn more about the discussion here and view the Power of Business Communication: Navigating the Changing Landscape of B2B Buying report here.