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FleishmanHillard’s True MOSAIC Practice Launches Proprietary DE&IQ Diagnostic Tool, Appoints Regional Leadership

October 29, 2020

Agency Bolsters Diversity, Equity and Inclusion Practice with Suite of Solutions and Newly Appointed Talent to Help Clients Place DE&I at the Center of Reputation

ST. LOUIS, October 29, 2020 – FleishmanHillard’s True MOSAIC practice today announced new regional appointments, in addition to DE&IQ, a proprietary diagnostic tool created to help organizations assess public perception of their DE&I actions to better strengthen their positions and map meaningful plans of action.

“This summer, many companies made bold statements about their intentions to combat racial and social injustice. Now, stakeholders want to see the substance and the action behind the words,” said Emily K. Graham (she/her), FleishmanHillard’s chief diversity and inclusion officer. “Everyone wants to know if corporations meant what they said, and if they are truly going to put their commitments into practice.”

DE&IQ, built in collaboration with the firm’s TRUE Global Intelligence and Reputation Management practices, brings clarity and focus to clients seeking to advance DE&I within their organization and their communities. Reinforcing FleishmanHillard’s ambition to situate Diversity, Equity and Inclusion (DE&I) at the center of business strategy and reputation, True MOSAIC counselors lead clients through a three-phased approach during the DE&IQ process:

  • Discover. Assess the organization’s current DE&I communication goals, strategies, internal efforts and investments to date, and benchmark against competitors.
  • Diagnose: Rank the existing efforts based on the diagnostic tool’s five pillars of diversity, equity, inclusion, accountability and advocacy to develop the DE&IQ perception score.
  • Download: Analyze the results and detail prescriptive recommendations to raise the perception score and strengthen future DE&I efforts.

“Authenticity is essential to engaging on DE&I and that means that action is most impactful when it is rooted in a clear point of view and grounded in an honest assessment of what has – or has not – been done in the past on these issues,” Graham added. “DE&IQ will help clients meaningfully assess if their diversity, equity and inclusion efforts are resonating so they can authentically and confidently bring DE&I to the center of how they operate.”

True MOSAIC is also unveiling two additional offerings:

  • TRUE SELF x True MOSAIC. A simple five-step guide that combines FleishmanHillard’s best-in-class corporate positioning methodology with the expert counsel of its dedicated DE&I strategic counselors. The collaboration is designed to help clients bring their most important stakeholders and decision-makers together in order to align how they want to engage on DE&I – where they’ve been, how committed they are to their values and what they do next.
  • Decision Tree. Responding to racial and social unrest requires a delicate balance that is nuanced and individual to each organization. When reputation is on the line, this process helps organizations know when and how to engage on an issue and arrive at a place of action and communication.

Supporting the new offerings, FleishmanHillard is announcing five new regional leaders within the True MOSAIC practice:

  • Leela Stake – senior vice president and senior partner, global lead for FH4Inclusion, Americas co-lead
  • Adiya Mobley – senior vice president, Americas co-lead
  • Patricia Malay – senior vice president and senior partner, Manila general manager, Asia Pacific lead
  • Myrna van Pelt – senior vice president and partner, EMEA lead
  • Christina Peach – account director, UK lead

True MOSAIC is FleishmanHillard’s DE&I practice comprised of a community of expert communications counselors whose diversity of lived and professional experiences reflect the multi-dimensional world we live in. The practice aims to transform DE&I into a centerpiece for reputation, pushing and provoking dialogue on topics that can sometimes be uncomfortable.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2019; Agency of the Year at the 2017 and 2018 North American Excellence Awards; 2018 Large Consultancy of the Year by PRWeek UK; PR News’ Best Places to Work in PR 2016-2018; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. ​


FleishmanHillard Wins at 2020 PRSA Silver Anvils, PRNews Platinum PR Awards and PRWeek UK Awards

October 28, 2020

ST. LOUIS, October 28, 2020 – FleishmanHillard received recognition for exceptional client work at the Silver Anvils 2020, presented by Public Relations Society of America (PRSA), Platinum PR Awards, presented by PRNews, and PRWeek‘s UK Awards 2020.

The PRSA Silver Anvil Awards are one of the most esteemed awards programs in the public relations and communications industries. Since its founding in 1944, the annual awards program recognizes exceptional public relations campaigns that feature strong research, planning, execution and evaluation. The agency was recognized for:

  • Iowa Economic Development Authority with LS2group, “From Corn to Cultured – Reshaping Perceptions of Iowa” (Integrated Communications, Government)
  • Iowa Economic Development Authority with LS2group, “From Corn to Cultured – Reshaping Perceptions of Iowa” (Marketing, Consumer Services, Travel and Tourism/Hospitality)

The PRNews Platinum Awards celebrate innovative campaigns and exceptional communication professionals and teams across the industry. FleishmanHillard took home four awards, including:

  • AT&T, “AT&T’s COVID-19 Website: An Essential Information Source for an Essential Service Provider” (Online Press Room/Media Center)
  • AT&T, “An Essential Service Provider’s Response to the COVID-19 Crisis” (Best Global Crisis Communications/Crisis Management)
  • AT&T, “AT&T’s COVID-19 Website: An Essential Information Source for an Essential Service Provider” (Website Launch or Redesign)
  • Krispy Kreme Doughnuts, “Krispy Kreme Leaps to National Delivery” (24-Hour Campaign)

The PRWeek UK Awards recognize exceptional campaigns, agencies and individuals. FleishmanHillard Fishburn earned the B2B Campaign award for work on behalf of client, Noluma.

  • Noluma, “Giving Milk its Bottle Back” (B2B Campaign)

Winners from the three programs were announced during their virtual ceremonies on October 27 and 28.

View the complete list of winners from the Silver Anvil Awards here, winners from the Platinum PR Awards on PRNews and winners from the PRWeek UK Awards here.



On the Record with Nona Tepper: Unpacking Ethical Technology

October 27, 2020

‘On the Record’ is a series where we sit down with our colleagues and friends who are often at the receiving end of our pitch emails – journalists. We will be tackling hot topics, learning and growing from their perspective and thoughtful advice.

For this ‘On the Record’ post, Kamilla Rahman explores what ethical technology is, the impact it can have on society and if it even exists at all. Social impact advocate and tech writer at Built In, Nona Tepper, had a candid conversation with Kamilla on her take on the enigmatic term.

Kamilla Rahman (KR): In your own words, how would you explain ethical technology and the importance of it?

Nona Tepper (NT): To me, developing ethical technology means thinking one step ahead and understanding the impact that deploying products, services and making investments might have on underrepresented or marginalized communities. It means questioning the effect, whether good or bad, it will have in all stages of development. None of us have a crystal ball, so it must go beyond this, too — brands must also be responsible for monitoring how their goods and services are used in the market. Developing ethical technology also depends on hiring workers from diverse backgrounds.

Also, I think more companies use the term “responsible technology” rather than “ethical technology.” The term “ethical technology” can sound overly intellectual or intimidating for organizations, making some shy away from its adoption since it sounds too far-reaching or unattainable.

KR: Do you think ethical tech is a buzzword or do you think it’s something people are taking seriously?

NT: I think it’s a bit of both. When companies hire someone to oversee responsible tech, it can be seen as PR, a crisis or even an HR move. However, the companies that are taking ethics seriously are the ones that give tech ethicists real power and influence over day-to-day operations and decision making.

Working in tech is a privilege and I think we’re increasingly seeing tech workers reflect on their own impact in creating responsible tech; not just waiting for the C-suite to join the cause. It’s great to see this increase on a micro level, but to attain responsible technology, the sentiment also needs to come from the top down. The C-suite needs to want to create responsible products and services, and create a culture where workers are empowered to provide their own insights on whether something could damage society or our environment or bring equity and advantages to a specific group. Essentially, workers have more perspective on the outside world than a single companies’ processes and procedures. Every worker has their own identity and background, and incorporating their input into how these products and services are carried to market could lead to a more inclusive world.

KR: As a tech journalist, I’m sure you hear people and brands talking about ethical tech all the time. What makes an initiative on this topic genuine?

NT: A genuine approach to responsible technology is three-pronged: A company must commit to a concrete and actionable plan, it must be public and they must be transparent in their progress and results, which should be audited by a third party.

Commitments to responsible technology should not be one-off. Companies need both short-term and long-term goals to ensure the move to responsibility is actionable in the moment but also consistent in the future.

KR: Do you think ethical tech exists?

NT: Yes, but I also think every organization or technology could be better. There are so many well-intentioned initiatives by organizations, and while that’s important, some businesses just fundamentally damage society. Instead of just making a one-off donation, companies should rethink how their business, product or culture impacts our society.

Responsible tech depends on responsible people. The bottom line is that everyone could do more, but we’re all still learning and implementing; responsible technology will always be a learning process. It’ll never be 100% perfect, but everyone in the industry should aspire to be responsible while understanding that readjusting and re-learning is key.

KR: Do you think ethical technology has the potential to really fix the problems we’re facing today?

NT: I think technology can contribute to a solution, but at the same time it’s also created, or exacerbated, a lot of those problems. Ultimately, it’s people that are responsible for fixing the problems we face today. In particular, those in power should commit to being a part of something bigger than themselves and that starts with looking at who they’re selling to and the structure of their businesses. However, responsible tech is also dependent on workers and end users. Corporations are beholden to many, many priorities so we shouldn’t just sit around and wait for companies to right their wrongs. End users also have the responsibility to reflect who they work for, buy from and how they spend their time.

KR: Do you enjoy reporting on impact topics like ethical tech, if so, why?

 NT: Yes! I learn something every day, which changes my opinion and outlook constantly. In my perspective, responsible tech sits at the intersection of business and politics, which is the reason why I went into journalism. I wanted to report on the power structures that are impacting our evolving world, so it’s truly an exciting time to be able to connect with all these influential movers and shakers.


Shifting Paradigms in Asia for Financial Services and Technology in the Bumpy Road to 2021: What Lies Ahead

October 26, 2020

When: Thursday, November 12, 12:30 p.m. HKT

Where: Webinar

Register here for the webinar.

As geopolitical tensions amid COVID-19 continue, the financial services industry has undergone a paradigm shift, with digitalization emerging as a critical driver for sustainable growth.

At the same time, there have been market-opening developments in asset management and fintech, which have paved the path for more opportunities for financial institutions in the coming year.

Financial services experts, Patrick Yu, FleishmanHillard’s Financial and Professional Services sector lead in Asia Pacific (APAC), Swyn Evans of Omnicom PR Group Singapore, and Elzio Barreto of  FleishmanHillard in Hong Kong, will discuss the financial services industry landscape for asset management, fintech institutions in APAC, what investors in mainland China look for in asset managers, how to reimagine the financial services ecosystem and how financial institutions can navigate the language of disruption to maintain an authentic voice.

Learn more and register for the webinar here.

View FleishmanHillard’s “The Future of Asset Management in China 2020” report here.


What’s going to be in the Better Regulation Communication?

By Peter Holdorf

The Ursula von der Leyen Commission will soon set out how it intends to improve on the EU’s Better Regulation agenda. The Communication on Better Regulation led by Maroš Šefčovič, the Commissioner for Interinstitutional Relations, is now scheduled to be adopted on 24 November by the College of Commissioners. […]

The post What’s going to be in the Better Regulation Communication? appeared first on European Union.


Compassionate Communications in Reputation Management

October 22, 2020

COVID-19 has had a profound impact on everyone, irrespective of race, gender or geography. This collective experience will change things. Some of these things are more tangible and easier to accept, such as the rapid adoption of online services and digital transformation, while others are much harder to fully understand and will change the way we behave, and ultimately how we will accept the behaviors of those around us.

Many will feel a new vulnerability along with a wider recognition of the instability of some of the foundations that they have long taken for granted. However, on the positive side there has been a collective awakening to core values, whether it’s looking after your friends, family and neighbours, or ensuring that you take care of your local community and environment, which will also impact on perceptions.

We can see this playing out in our research. Against a backdrop of tax subsidies and furloughing, expectations of companies’ behaviors have skyrocketed but skepticism is widespread, as most of those surveyed find it difficult to believe that a company will put societal needs ahead of commercial interests. That said, the opportunity is there for those organisations that seize it.

When companies have reduced executive pay or paid back furlough schemes, there has been a positive response. Similarly, those companies that deliver positive societal benefits that go beyond rhetoric and show actionable change are seeing a discernible positive uplift in their reputation; this matches expectations laid out in FleishmanHillard TRUE Global Intelligence’s COVID-19 Mindset: The Collision of Issues Wave 2: Global Report. The same can be said for the leaders within those organisations, with 42% of global consumers expecting CEOs to show how their companies support the values of their communities, customers and employees.

Those that take a stand with humanity will also be warmly received as lockdown has brought communities closer. It has underscored the need for humane responses, with 41% of global consumers stating they expect leaders to show empathy and compassion for their communities, customers and employees in their words and actions.

Choosing which issues to take a stand on can be complex but, uniquely, the research looked at the difference between those that people cared about and those they expected companies to take a position on. Health, understandably, is front and centre of mind for many, but other key concerns also include the environment, data security and discrimination.

Aligning those issues with areas that a company can authentically communicate on will ultimately be key to having a markedly positive impact on a company’s reputation in this new world.

Read more in FleishmanHillard’s Thinking Allowed – Issue 4 report here.


Seen, Represented and Heard: Building Inclusive Cultures in PR & Communications

October 21, 2020

When: Thursday, October 29, 5 p.m. BST

Where: Webinar

Register for this webinar here.

Ali Gee, deputy general manager of FleishmanHillard Fishburn, will moderate a discussion examining the Chartered Institute of Public Relations’ (CIPR) latest report, “Race in PR: BAME lived experience in the U.K. PR Industry” with panelists, Bell Ribeiro-Addy MP of Labour Party; Suki Sandhu OBE of Audeliss and INvolve; Melissa Lawrence of the Taylor Bennett Foundation; and Emily Graham, FleishmanHillard’s chief diversity and inclusion officer.

They will explore takeaways from the CIPR report, discuss the difference between diversity and inclusivity, and share advice for the industry to enact lasting change.

Register for the event here.


“What Next?” A Perspective on the Next 90 Days: Fall Edition

October 20, 2020
By Geoff Mordock

The current combination of uncertainty and unrest around health, economic, social, and political issues present the most complex communication environment in memory. Companies and organizations of all kinds face unprecedented operating pressure, internal tensions, and external uncertainties that all contribute to serious reputation and brand risk.

With the fall season comes colder weather, moving activities indoors and increasing risk of new surges — or even a “second wave” — of COVID-19 in the U.S. and other countries. As the political season approaches Election Day, actions related to racial equity, the ongoing global economic shock and market volatility, and the seemingly constant crisis atmosphere create more variables to consider than ever before. These span local dynamics, diverse perspectives, the siloed communities in social media and beyond, and perceived bias of traditional media sources. Further, uncertainty about Election Day and its aftermath are heightening concern.

School — be it in-person or online — is now in session, with routines beginning to be set as the general public continues to adjust to life amid the pandemic. Many look with optimism for a vaccine and a return to normal in 2021, but confidence in that timeline is in question. Attention in late fall will turn to the traditional holiday season where typical get-togethers, travel, shopping and traditionally larger events will be radically different than in years past.

Overall, this acceptance of a “new, temporary normal” appears to be setting in, so there’s no longer a pause in demand for information from companies, brands and influencers. Reaching your audiences the right way at the right time is critical to navigating the next 90 days. However, the decisions about whether and how to communicate also must be made more quickly and accurately than ever before.

Communication success during this time requires:

  1. Staying closer than ever to news events to anticipate the impact on employees, partners and customers/consumers
  2. Referencing data to anticipate what comes next
  3. Planning for various scenarios with the goal of moving quickly when the opportunity/need arises

If there’s a time to reevaluate, it’s now. Plans developed several months ago lack the context and lessons learned since. They need to be revisited. Anticipated organizational events and even public holidays present new challenges and take on new meaning now. The environment and expectations of core audiences have changed. New information is being made available constantly. The pandemic remains an evolution, and communications programs and responses must evolve accordingly.

 Upcoming Points in Time

  1. Oct.: Q3 earnings season
  2. Oct./Nov.: Supreme Court vacancy hearings
  3. Oct. 22: Presidential Debate
  4. Nov. 3: Election Day
  5. Nov. 10: Affordable Care Act (“Obamacare”) hearing at Supreme Court
  6. Nov. 26: Thanksgiving
  7. Dec. 8: Deadline for Resolving Election Disputes
  8. Dec. 14: Electoral College Vote
  9. Dec. 31: Brexit

While this isn’t an exhaustive list and your respective industry may have other events that could be of similar importance to your organization, it’s best to take some time to evaluate how you should prepare for any events that could put you in a situation where you need to respond.

Outside of planning for the next 90 days, it’s also a good time to ensure that your current communications plans account for the latest issues and considerations of your stakeholders. Check out our Top 10 Considerations of things to be thinking about.


Platformers: Innovating for Evolving Media Models — PRovoke Global PR Summit 2020

October 19, 2020

When: Tuesday, October 20, 8:30 a.m. EST/7:30 a.m. CST

Where: Virtual Session

Learn more about the virtual PRovoke Global PR Summit here.

As media models continue to evolve, journalists and brands must learn to navigate today’s ‘choose your own adventure’ media landscape.

Emily Duban, global platforms lead at FleishmanHillard, will moderate the discussion with guest speakers Cameron Batten, vice president of corporate communications at Samsung (client), Francesco Marconi, co-founder and chief data officer at Applied XL, and Olivia Oran, deputy executive editor of subscriptions at Insider, Inc. Together, they will explore how data, analytics and tools aiding journalism independence have evolved and influenced new media models.

The PRovoke Global Public Relations Summit aims to provide informative, insightful and innovative PR topics and discuss critical issues facing the industry. Speakers at this year’s virtual summit will evaluate and discuss the communication turbulence and corporate transformation of our world in 2020.

View the full PRovoke Global PR Summit program here.


Being Mindful about Wellness Culture

By Natalie Francis

We all rang in this year with a twenty-plenty mindset but for many, this has been one of the toughest years that we’ve had to contend with. Facing the fragility of life, business uncertainty and juggling both career and home responsibilities as we all work from home. […]

The post Being mindful about wellness culture appeared first on South Africa.