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Season’s Greetings from FleishmanHillard Hong Kong

December 23, 2021

Merry Christmas 🎅🏻🎄🎁 and enjoy the festive season with your loved ones! Our office is closed in the afternoons of December 24 and December 31. Stay well and warm for the New Year to come.

The post Season’s Greetings from FleishmanHillard Hong Kong appeared first on Hong Kong.


FleishmanHillard Named Two-Time Finalist at PRovoke Media Innovation SABRE Awards (IN2 SABRE) — North America 2022

December 21, 2021

ST. LOUIS, December 21, 2021 — FleishmanHillard earned two shortlist nods at the Innovation SABRE Awards (IN2 SABRE) — North America 2022 for its innovative Diversity, Equity and Inclusion initiatives and outstanding work with TRUE Global Intelligence on behalf of client Tillamook.

  • FleishmanHillard, “Diversity, Equity and Inclusion Initiatives” (Most Innovative Diversity, Equity & Inclusion Initiative)
  • Tillamook with FleishmanHillard, “All for Farmers Impact Measurement Using omniearnedID” (Best in Marketing Technology)

Presented by PRovoke Media, the IN2 SABRE Awards — North America recognize campaigns that showcase innovation and excellence in branding, reputation and engagement. The shortlisted campaigns were selected from more than 700 entries across 60 categories, and evaluated by a jury of more than 38 industry leaders.

Winners will be announced at the IN2 SABRE Awards ceremony in February 2022.

View the complete list of finalists on PRovoke Media.


FleishmanHillard’s Asia-Pacific Region Celebrates Outstanding Awards Run — Wins Six Agency and Client Awards Across Four Programs

December 20, 2021

ST. LOUIS, December 20, 2021 — FleishmanHillard’s Hong Kong, China and India offices have collectively earned six accolades across four award programs on behalf of agency achievements and client work. The award programs include Exchange4media’s 2021 Top 25 PR Agencies list, the Golden Flag Awards, Marketing Excellence Awards, and the India Content Leadership Awards. These come on the heels of FleishmanHillard being named 2021 Asia Pacific Consultancy of the Year by PRovoke Media.

The global public relations and marketing firm was named among India’s 2021 Top 25 PR Agency by Exchange4media based on extensive research including internal editorial and jury evaluations. Agency selection factors their market share, turnover, top key clients, leadership, employee strength and agency network. 

The Golden Flag Awards dubs itself the most professional and recognized brand influence awards program in public relations and communications across China, and FleishmanHillard China won the Golden Award of CSR on behalf of client GenScript Nanjing Campus for their “100KM Relay Race” campaign. Winners were announced during the ceremony on November 26. 

The Marketing Excellence Awards celebrates superlative work with measurable success in Hong Kong’s marketing industry. Entries are judged by an independent panel of industry leaders and senior marketers. FleishmanHillard Hong Kong earned Gold in the Excellence in Corporate Social Responsibility award with the “Dishes Make Wishes” campaign. Winners were honored during the ceremony on December 9. 

The India Content Leadership Awards recognize excellent work in content development, marketing and publishing. Winners were celebrated during the virtual ceremony on December 10 where FleishmanHillard India took home three awards on behalf of clients Free a Girl, PCI Security Standards Council and Right to Protein:

  • FleishmanHillard India with Free a Girl, “Voice for Justice” (Content Marketing: Sector-Specific – Best Content in a Digital Media Campaign by/for a Cause/NPO/NGO/CSR)
  • FleishmanHillard India with PCI Security Standards Council, “Securing India’s Digital Payments Vision” (Content Marketing: Sector-Specific – Best Content in a Traditional Media Campaign by/for a Financial Services/Banking Enterprise)
  • FleishmanHillard India with Right to Protein, “Making India Know Proteins ‘Soy’ Much Better” (Content Marketing: Digital Media – Best Content in an Online PR Campaign)

Congratulations to our Asia-Pacific offices on a successful 2021 awards season!


Three Tricks for Breathing New Life into Annual Planning

By Sydney Huffman

2022 planning season is officially upon us. To kick things off, vice president Jennifer Kohanim sat down with FleishmanHillard in Boston colleagues to hear how they breathe new life into annual planning.

Watch as FleishmanHillard’s Jaclyn Petros, senior vice president and partner, Seth Bloom, senior vice president and senior partner and Alyson Karoly, senior vice president and partner, share valuable advice on getting ahead of the late-December craze, building your creative muscles and how to prevent your team from falling into familiar patterns.

Plan Ahead As Best As You Can

As counselors, we are commonly tasked with bringing big, bold ideas to the table around this time of year, and yet, the planning season can sneak up on us. What can we do to plan for planning?

Jaclyn Petros recommends building a parking lot of inputs and adding to it on an ongoing basis. She believes the best ideas are informed by research and recommends getting into a habit of regularly monitoring the market trends at the macro level. When it comes time to presenting ideas to the client, you’ll be equipped with the data and insight to make an impact.

Strengthen Your Creativity Muscle

It is a common misconception that you are either born creative or not, but the reality is creativity is practiced. Seth Bloom says everyone has the capacity to be creative, and while it may show up in different ways for every person, find what works for you and never discount whatever it is that allows you to think big.

Alyson Karoly suggests lifting your gaze beyond the day-to-day and infusing ideation into the operation. She believes this process keeps teams accountable and thinking big.

Break Old Patterns

In our field, maintaining longstanding relationships with clients is a measure of success. But that longevity also comes with a deep understanding of our clients’ limitations, which can easily stop us from sharing new ideas, says Alyson Karoly.

Don’t lose sight of what we, as experts, know best, Alyson advises. It’s important to bring stretch ideas forward. Ground those bold ideas in reality, but never stop pushing.

To see more from the #FHConvos series, an FleishmanHillard in Boston interview series designed to uncover fresh public relations and marketing ideas, visit the office’s LinkedIn, Twitter and Instagram pages.


FleishmanHillard Korea 20th Anniversary : Our values

December 19, 2021

FleishmanHillard Korea 20th Anniversary Our values lead our journey    By 박영숙 대표 (Yvonne Park), President of FleishmanHillard Korea

The post FleishmanHillard Korea 20th Anniversary : Our values appeared first on 대한민국.


No Flights Needed: How FleishmanHillard Creates Virtual Expatriate Experiences For Up-and-Coming Talent

December 17, 2021

Expatriate assignments are well-established, pivotal growth experiences that shape talented individuals into global leaders — not something many encounter every day. But this year, FleishmanHillard’s diversity fellows did. After an impressive period of growth and expansion, FleishmanHillard bolstered its Alfred Fleishman Diversity Fellowship program, a U.S.-based internship for diverse young talent, with the Cross-Cultural Connections program, a virtual expatriate experience for industry up-and-comers.

Fellows who opted in were paired with peers from Asia-Pacific on a project of their choosing for three months. These unique collaborations gave participants an all-encompassing experience with a glimpse at PR work beyond their current borders. 

The program was designed to help fellows and their partners:

  • Understand and appreciate cultural differences
  • Learn global PR, communications and media best practices
  • Experience the scale of an international network
  • Foster growth and connections outside their everyday teams

This year’s Cross-Cultural Connections participants include:

We met with a few to learn more through a little Q&A. These are the highlights:

What excited you about the program?

I joined the program because my role as a fellow in the Los Angeles area was 100% focused on external client work. I didn’t have a lot of connections to our internal network or DE&I-related work. My client work is primarily on a national scale, so I was looking for an opportunity to work on a global scale.” – Breeahna Dobson, Alfred Fleishman Diversity Fellow, Los Angeles

I wanted to explore an overseas working culture, and to connect with our U.S. colleagues.  I saw that there are many differences, but also that we have things in common.” – Leo Chung, Senior Account Executive, Hong Kong

“I joined the program mostly because I wanted to branch out of my traditional office work and meet other people outside of the country. I knew that this program was the first of its kind and I thought it would be cool to participate.” – Julia Mariano, Assistant Account Executive, Sacramento 

How did the program build your experience with international colleagues?

This is the first time I have had a chance to work with someone from a global office.” – Julia Mariano, Assistant Account Executive, Sacramento 

Carmen Fanning studied abroad in college, but this program was her first opportunity to partner with people from other countries in a work setting. 

For Cheryl Pan, who has extensive international work experience, the program offered a chance to form deeper connections. 

My work with BlueCurrent and FleishmanHillard has given me the opportunity to work with colleagues across the U.K. and the U.S. and I have always benefited from that work. However, this program was an opportunity to do a deep dive, connect with colleagues in another part of the world, and understand their culture by working on a passion project together.” – Cheryl Pan, Vice President, BlueCurrent Hong Kong

How did you decide your project’s focus?

Breeahna and her partner Cheryl studied the intersection of tech and diversity and inclusion. Coming from two major bay areas, Breeahna from the San Francisco Bay Area and Cheryl from the Hong Kong Bay Area, they presented a ‘bay-to-bay’ comparison between the two regions. 

DE&I is discussed a lot in tech and the industry plays a big role, so we wanted to take a closer look at what they think and see if their perspective would be helpful in our future work.” Breeahna shared her key takeaway, “I learned that as a California Bay Area native, our DE&I initiatives are typically focused on inclusivity, LGBTQ rights, the gender gap, and People of Color. However, in Hong Kong, their DE&I focus in on gender equality and rights. LGBTQ topics are taboo. I learned a lot about the Chinese culture, especially in Hong Kong, and what is driving their conversations about DE&I initiatives.” – Breeahna Dobson, Alfred Fleishman Diversity Fellow, Los Angeles

Cheryl and Breeahna met with colleagues in the tech industry to hear their perspectives first-hand, which taught them an important lesson. 

The biggest takeaway was that context really matters. The historical backgrounds of the two bay areas are quite different, so the DE&I focus in each area is different – rooted in both culture and history. So, if we want to take this to our clients in the future, we need to know the cultural and social context, so that we can provide specific and accurate counsel.” – Cheryl Pan, vice president, BlueCurrent Hong Kong 

Julia and Leo examined the different social platforms used in the U.S., China and Hong Kong. 

When there are political issues between countries, I learned how our colleagues in the U.S. receive news and messages from social media, and how we in Hong Kong and China see our own news. We thought we were using the same apps, but actually, we are in a completely different position when we see information.” – Leo Chung, Senior Account Executive, Hong Kong

I thought it was interesting that a platform like LinkedIn is not used that much in China for marketing, but in the U.S., we use it for thought leadership and ads. Our conversations helped uncover these differences.” – Julia Mariano, Assistant Account Executive, Sacramento

As issues surrounding mental health and well-being continue to take center stage across the globe, many of our program participants focused their research on the importance of work-life balance. 

A lot of people think work-life balance is just shutting off your computer, but there are things that you can do to be productive even in your time off. I learned that activities that you enjoy, like working out, along with getting enough sleep are what give you energy.” – Carmen Fanning, Account Executive Kansas City

“Learning about this topic inspired me to think about how I can add more balance to my schedule. For example, now I pay more attention to scheduling, and using my holidays and annual leave to help me get rest.” – Leo Chung, Senior Account Executive, Hong Kong 

How did you manage work across different time zones?

Working in essentially opposite time zones was not without its challenges. However, the teams found a way to make it work. Cheryl and Breeahna took advantage of the time difference, realizing they could each work while the other was sleeping. When asked about working across two vastly different time zones, Leo Chung said, “I think it is about being inclusive. We were willing to invest the time to build that relationship with each other because we know that we each had a lot of work to do outside of this project, so it was important that we invested our own time to work together.” –  Leo Chung, Senior Account Executive, Hong Kong

How did this experience shape your view of FleishmanHillard’s global network? 

Sometimes it is easy get stuck in a U.S. mindset, but we are global firm. I also didn’t realize that as a global agency we have a big impact around the world, and that things are just as busy and robust in our global offices as they are in the U.S. and that was great to see.” – Carmen Fanning, Account Executive Kansas City, MO

This project opened my eyes to the plethora of resources available across our network. There are networking opportunities, and opportunities to connect to others on a global scale. Often, we are just doing our work and we don’t get a chance to see all the global connections and the options that they bring. I want to take advantage of that more as I grow my career at FH.” – Breeahna Dobson, Alfred Fleishman Diversity Fellow, Los Angeles

The project made me think deeper about what it really means to be the most inclusive agency in the world, and how it is reflected in our daily lives. The way Breeahna and I worked together was so smooth because we respected one another, and we learned from one another. We inspired each other because of our different perspectives. This inclusive culture in our agency is valued by everyone and it is reflected in the different aspects of our work experiences, personal connections, and interactions around the world.” – Cheryl Pan, Vice President, BlueCurrent Hong Kong 

We look forward to future iterations of our Cross-Cultural Connections program. No matter how it evolves, it will remain dedicated to connection, inclusivity and growth opportunities for our firm’s future leaders.

You can learn more about openings in our Alfred Fleishman Diversity Fellowship program by visiting our careers page here


Stay up to date on the REACH Revision with the FH timeline

The European Commission is continuing its work on the proposal for revision of the EU’s REACH Regulation which is expected by the end of 2022. The Commission has launched multiple studies over the course of 2021 to support the impact assessment on the proposal. To help you stay on top of these developments, the […]

The post Stay up to date on the REACH Revision with the FH timeline appeared first on European Union.


FleishmanHillard Shortlisted for Outstanding Extra-Large Agency and Six Client Awards at PRWeek U.S. Awards 2022

December 16, 2021

ST. LOUIS, December 16, 2021 — Continuing it’s award season roll, FleishmanHillard is a finalist for Outstanding Extra-Large Agency at the PRWeek U.S. Awards 2022. The global public relations and marketing firm also earned shortlists across multiple categories for great client work on behalf of General Motors, Krispy Kreme Doughnuts, Lowe’s and Neutrogena Studios. 

  • FleishmanHillard (Outstanding Extra-Large Agency)
  • General Motors and FleishmanHillard, “General Motors Targets Millennial Investors” (Best in Financial Communications)
  • General Motors, FleishmanHillard and Weber Shandwick, “No Way Norway” (Best in Influencer Impact)
  • General Motors, FleishmanHillard and Weber Shandwick, “No Way Norway” (Best in Content)
  • Krispy Kreme Doughnuts and FleishmanHillard, “Krispy Kreme Shares Sweet Support for COVID-19 Vaccinations” (Best Viral)
  • Lowe’s and FleishmanHillard, “A Night of Lowemance” (Best Promotional Event) 
  • Neutrogena and FleishmanHillard, “Launch of Neutrogena Studios and Premiere of ‘In the Sun'” (Best in Arts, Entertainment, Sports & Media)

Presented by PRWeek, the PRWeek U.S. Awards recognize excellence and leadership in the communications industry. The awards program celebrates the best corporate, agency, nonprofit and education teams, and the work they produce.

Winners will be announced at the PRWeek U.S. Awards 2022 in-person gala on Wednesday, March 16 in New York City. View the full list of shortlists on PRWeek


Personalised products and a flurry of investments: Top 3 trends for fintech in 2022

As another year of hyper-digitisation draws to a close against the backdrop of COVID-19, the fintech sphere is set to unlock further opportunities for consumers and businesses in 2022. Data will lie at the heart of more personalised customer products and services, while businesses look to evolve their growth strategies to cater for the changing tech landscape. I’ve looked into my own crystal ball, while tapping up key experts in the space, to predict what lies […]

The post Personalised products and a flurry of investments: Top 3 trends for fintech in 2022 appeared first on United Kingdom.


What does ‘getting it right’ look like in 2022 for food and beverage companies?

Our latest Authenticity Gap Report indicates that consumers are hungry for food and beverage companies to ‘do the right thing’ A year ago, the world was in flux and the future of everything felt very uncertain. As we start 2022, it feels like we are in a different place. Much has changed, but how has […]

The post What does ‘getting it right’ look like in 2022 for food and beverage companies? appeared first on United Kingdom.