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Good Fortune, Peace and Prosperity Abound as FleishmanHillard Asia-Pacific Offices Prepare to Celebrate Lunar New Year

January 31, 2022

Two FleishmanHillard colleagues share their take on Lunar New Year as we wish everyone good health and good fortune in the year ahead.

Wang Ying, senior manager, FleishmanHillard Beijing

The Lunar New Year (Spring Festival) always means a lot to Chinese people across generations. With colleagues in our Shanghai and Beijing offices coming from many different cities across China, we took the opportunity to bring some heartful preparations into the office during this year’s special time.

In Shanghai, the agency invited all colleagues to join a paper-cutting activity for window decoration. Window decorations are a tradition to express blessings and happiness to the new year and enhance the holiday atmosphere. Colleagues also prepared seasonal snacks that are typically seen during the Spring Festival, such as sugar gourd (糖葫芦), New Year cake and pastries.

The office main door is also decorated with a big “Fu” (“福”), meaning good luck, which brings a festive mood to the office. 

Our Beijing office held a joyful New Year shopping tour, highlighting the warm atmosphere of the Festival. Due to the pandemic, some colleagues may not be able to travel back to their hometown to spend time with their families this year, and we hoped the office celebrations could make all colleagues feel at home during this meaningful season.

To prepare for my trip home, my husband and I went to a flower market to select decorative plants and red couplets for our parents, while also preparing dumplings and RED pockets – my son’s favorite on New Year’s Eve.

Dumplings prepared for Lunar New Year

Lunar New Year is regarded as one of the most important Chinese festivals deeply rooted in Chinese culture. The festival is widely embraced, reflected and celebrated by the Chinese for thousands of years. For instance, some of the festival traditions can be found in many Chinese poems, such as this one:

爆竹声中一岁除,春风送暖入屠苏。

With the sound of firecrackers, the spring breeze warms my drink.

千门万户曈曈日,总把新桃换旧符 。

Thousands of families shined by the rising sun, and the new peach wood couplets always replaces the old one.

From this poem we can even learn that the paper couplets we paste outside our door come from a historic tradition of wooden ones! What an interesting heritage.

Finally, we hope all of our colleagues around the globe can share the joy of Lunar New Year, and wish you a very happy year of the Tiger!

Eddie Jung, senior vice president, FleishmanHillard Seoul

Lunar New Year’s Day is one of Korea’s biggest holidays, along with Korean Thanksgiving Day. People travel to their hometowns, and families and relatives gather to celebrate the special day with the Korean custom of greeting each other and paying tribute to their ancestors. 

There are many kinds of special food Koreans eat to celebrate the special occasion. But have you heard of the soup that is believed to make you one year older?

Tteok-guk or sliced rice cake soup is a traditional Korean dish enjoyed on the morning of the first day of Lunar New Year. The steaming bowl of hot broth is studded with oval-shaped slices of white rice cake.  The long white rice cakes are used in desire for innocence and grace throughout the year and sliced into coin-size pieces in wish for a good fortune.

A bowl of delicious Tteok-quk

Koreans have long believed that everyone needs to eat a bowl of Tteok-guk on the morning of Lunar New Year to grow a year older. I remember my kids were asking each other, “How many bowls of Tteok-guk have you eaten?” or mockingly saying, “Now I am your older brother because I have eaten three bowls of Tteok-guk today!” just as I did with my siblings when I was young.

Nobody knows exactly when the tradition started, but all the Lunar New Year rituals are estimated to go back to the sixth century when people adopted the lunar calendar, according to the National Folk Museum of Korea. Now people eat Tteok-guk any time of year, though it was traditionally a seasonal dish.

People tossing food to Lo Hei

My family has been lucky to enjoy both Korean “Tteok-guk” and Singaporean “Lo Hei” during Lunar New Year since we moved to Singapore several years ago. “Lo Hei” in Cantonese translates to “tossing up good fortune.” In Singapore, people gather around a massive plate of raw fish salad and toss the content violently while stating auspicious phrases before eating it to celebrate the holiday. The higher the toss, the better your prospects and fortune in the year ahead!

Article

Cheryl Pan from BlueCurrent Hong Kong is named as one of the ‘Women to Watch Greater China 2022’ by Campaign Asia Pacific

January 29, 2022

Hong Kong, January 28, 2022 – BlueCurrent Hong Kong is exceptionally proud with the news that Cheryl Pan, Vice President, has been named one of the ‘Women to Watch Greater China 2022’ by Campaign Asia Pacific.   Campaign Asia Pacific’s ‘Women to Watch Greater China’ seeks to identify women who have inspirational stories, strong business […]

The post Cheryl Pan from BlueCurrent Hong Kong is named as one of the ‘Women to Watch Greater China 2022’ by Campaign Asia Pacific appeared first on Hong Kong.

Article

Digital Transformations and the Opportunity for Communications Professionals

January 28, 2022
By Natasha Kennedy

When I first heard the phrase “digital transformation” (years ago) I thought, “Hmm. It sounds like the term has been coined to represent some sort of organizational and technological change corresponding to the digital world we increasingly live in today offering some efficiency or innovation benefits.” According to Wikipedia, I am mostly correct.

My alma mater, the Kellogg School of Management at Northwestern University, offers a digital transformation program to lead transformation efforts with the call to action: “The long-term benefits of digital transformation are pushing companies to seek visionary chief digital officers to overhaul legacy systems and anticipate technological shifts”. While I could argue companies have been and should be doing this every year – I find this to be an especially exciting time for the world of communications. While we have been introduced to new applications of technology like natural language processing to identify relationships between topics, people, organizations and more, we have just begun to change our business models to introduce digital innovations and efficiencies that change our businesses and our impact on the world of communications for the better.

Very, very early in my career (yikes – about 25 years ago), I learned that to transform an organization and furthermore, use technology as a strategic enabler, you need the following to increase the probability of your success:

  1. A business objective or vision of what you want it to do – you must rally everyone around a meaningful, specific vision and determine what is critical to its success.
  2. To get you there, you must define:
    • Process – How it exists today, and how it will change. I had a boss who once preached process drives technology, not the other way around. He was 100% correct. Rideshare technology changed the way you behave but before rideshare applications you were hailing cabs, walking, taking public transportation, etc.  It disrupted a process. 
    • Technology – What is required to enable this change. It wouldn’t be a digital transformation without tech of some kind.
    • People – If any, to operate it. What skills do they need to “power” the change?
    • Data – To support the process, people and technology, and measure and improve upon its effectiveness.

These fundamental principles still apply for any transformation today; it’s a necessary framework for any kind of transformational change. First, uncontrollable variables almost always present themselves (like a new deadline, conflicting priorities, issue with technology or limited resources). Preparation up front will help you achieve your digital transformation goals.

Defining the business objective is no small feat in a digital transformation as it involves changing the business model or how you operate your organization. This type of change requires change management of everyone effected by the change. In my experience, most digital transformations lead to operational efficiencies and innovation or growth impact. The field of communications is now on a steep trajectory to introduce operational change leading to new opportunities, impacting skills now necessary to adapt to the opportunities these changes present. We will see further developments in how we target relevant media, identify thought leadership positionings for clients and reach audiences with our messages, ultimately achieving our “holy grail” of impact we can attribute to our efforts.

And finally, just when you think you have disrupted yourself digitally, there could be more for you to do. In “The Changing World Order: Why Nations Succeed and Fail”, Ray Dalio centers his writing on global economic and political systems and periods of time, yet I find his principles also apply to technology. Paraphrasing him, “it is a mistake to believe that any digital system is always best as there will be times when that system is not the best for the circumstances at hand. If an organization doesn’t adapt to the new system, the system will be rejected.” 

He also writes,The test of any system is delivering what most people want.” Or I can also argue – what most people didn’t know they wanted. And this is the excitement of what a digital transformation can provide.

Article

Chinese New Year’s Greetings from FHHK

FleishmanHillard Hong Kong wishes you good health and prosperity in the Year of the Tiger.

The post Chinese New Year’s Greetings from FHHK appeared first on Hong Kong.

Article

Tackling International Trade: How Business Can Navigate the Challenges in Trade through Communications

2021 proved to be another tumultuous year for business and the uncertainty looks to continue into 2022. Nowhere is this more evident than in international trade – which now touches almost all aspects of business and society. That makes it even more vital for companies to be communicating about their trade priorities, shaping trade policy, […]

The post Tackling International Trade: How Business Can Navigate the Challenges in Trade through Communications appeared first on United Kingdom.

Article

2022 is set to be another big year for EU Digital Policy

January 27, 2022

2021 saw digital policy take centre stage in Europe with significant progress on the negotiations on the Digital Markets Act, the Digital Services Act, the Digital Governance Act, as well as on the Digital Finance Package, not to forget the introduction of the AI Act. Expect more of the same in 2022. With the European Commission now in full legacy-setting […]

The post 2022 is set to be another big year for EU Digital Policy appeared first on European Union.

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FleishmanHillard Earns Top Score in Human Rights Campaign Foundation’s 2022 Corporate Equality Index, Chosen as a 2022 “Best Places to Work for LGBTQ+ Equality”

FleishmanHillard earned a score of 100 on this year’s Human Rights Campaign Foundation’s Corporate Equality Index (CEI), the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality, leading to the agency being named one of the 2022 “Best Places to Work for LGBTQ+ Equality.” This marks the fifth consecutive year that FleishmanHillard received top marks score resulting in a spot on the list.

“We’re honored to be ranked as one of the ‘Best Places to Work for LGBTQ+ Equality’ for the fifth consecutive year,” said Adrianne Smith, chief diversity and inclusion officer at FleishmanHillard. “This past year, we’ve continued to streamline our DE&I efforts with a renewed focus on our people ensuring everyone has the necessary resources and support to thrive. This recognition reaffirms FleishmanHillard’s commitment to building an inclusive workplace for our mission to become the most inclusive agency in the world.”

FleishmanHillard joins the ranks of over 840 major U.S. businesses that also earned top scores. The results of the 2022 CEI showcase how U.S.-based companies are not only promoting LGBTQ+-friendly workplace policies in the U.S., but also how the 56% of CEI-rated companies with global operations are helping advance the cause of LGBTQ+ inclusion in workplaces abroad.

The CEI rates companies on detailed criteria falling under four central pillars:

  • Non-discrimination policies across business entities; 
  • Equitable benefits for LGBTQ+ workers and their families; 
  • Supporting an inclusive culture; and,
  • Corporate social responsibility. 

“When the Human Rights Campaign Foundation created the Corporate Equality Index 20 years ago, we dreamed that LGBTQ+ workers—from the factory floor to corporate headquarters, in big cities and small towns—could have access to the policies and benefits needed to thrive and live life authentically,” said Jay Brown, Human Rights Campaign senior vice president of Programs, Research and Training. “We are proud that the Corporate Equality Index paved the way to that reality for countless LGBTQ+ workers in America and abroad. But there is still more to do, which is why we are raising the bar yet again to create more equitable workplaces and a better tomorrow for LGBTQ+ workers everywhere. Congratulations to FleishmanHillard for achieving the title of ‘best places to work for LGBTQ+ equality’ and working to advance inclusion in the workplace.”

View the Corporate Equality Index 2022 and the complete list of 2022 top workplaces here.

Article

Launching Tick Tock Tech – Commentary from the FleishmanHillard Tech Practice on the State of the Industry

January 25, 2022
By Alison McNally

I am a textbook Xennial – a proud member of a micro-generation born between 1977 and 1983 who literally came of age with the internet. I’ve seen the rise and fall of tech over and over, how it’s paved the way (MySpace, anyone?) or drifted into the sunset (RIP BlueRay). The hottest ticket items don’t stay that way for long and lifecycles are shorter or, in some cases, completely unpredictable.

It is this rapid pace of change driving the launch of Tick Tock Tech: a content series focused on what’s really happening at the cross-section of tech and healthcare, consumer lifestyle, privacy, automotive and more.

I was personally inspired by the new musical about RENT creator Jonathan Larson – “Tick, Tick…Boom!” Both the film and the play it’s based on parallel the time Larson spent trying to produce “Superbia” –  a sci-fi rock musical inspired by George Orwell’s “1984”(1949), and centered loosely around an inventor living in a dystopian future where people live attached to their “screens” watching the lives of the rich and famous. Sound familiar?

How did Larson dream up something resembling social media in the 90s when the thought of a phone small enough to carry in your pocket was unimaginable? Would Orwell even believe that real online influencers would willingly open their lives up for strangers to watch their every move – and out earn some corporate CEOs in the process? Yes, the tech world evolves pretty fast. But despite this rapid change, it struck me that nothing is really ever entirely new.

Maybe it’s because we are still fresh off the Second Life founder weighing in on the metaverse and another fairly predictable CES, but it seems like we see the same trends and concepts surface time and time again. Sometimes they stick and sometimes they don’t. So, is innovation really about chasing forward momentum – or is it about revisiting and reinventing something enough that it becomes applicable to new demands and issues?

Everyday technology touchpoints impact our lives in big and small ways. We live, work and communicate in ways Jonathan Larson and his inspiration George Orwell couldn’t have imagined. With each new advance, another once-dominating technology seems to go into hibernation – destined to reemerge, and possibly even improve. It all comes down to application and deployment.

As we counsel technology brands – and brands that are using technology for a competitive advantage – we must always be asking some seemingly basic yet critical questions to understand if we have a real compelling innovation story:

  • Why should people care? i.e. What real-world problem is this technology solving that no one else can?
  • What makes it better? i.e. What differentiates this technology from other solutions in beta or on the market?
  • Who needs it? i.e. Who are the true target audiences and/or people making the buying decision?

Why? Because in a space that moves so fast, the survivors are those that are truly paving a new path forward.

So, over the course of this year colleagues and I will bring you insights on how tech is continually evolving and shaping our everyday lives. We’ll examine what is fueling the next cycle of innovation and reinvention by exploring the good, the bad and the weird. What’s new and what’s new… again! And maybe even what’s truly innovative.

Article

FleishmanHillard Hires Kirsten Plonner to Lead Financial and Professional Services as Global Managing Director

January 24, 2022

ST. LOUIS, January 24, 2022 – FleishmanHillard today announced that Kirsten Plonner joined the firm as global managing director of Financial and Professional Services. In this newly created role, she will support the accelerated growth of the firm’s practice in this important industry, working closely with regional leaders who have built relationships and teams serving the agency’s financial and professional services clients across the Americas, EMEA and Asia Pacific.

“Kirsten’s extensive experience in multiple segments of the financial services industry, combined with her work with media and as a strategist have equipped her with the skills needed to help our financial and professional services clients navigate the complexities of this moment,” said J.J. Carter, global COO and president Americas, FleishmanHillard “We expect that leaders in every industry will continue to face new risks, volatile market conditions and changing business requirements inside and outside of their organizations. Certainly, these conditions will characterize the environment for the global financial services and professional services industries. Kirsten and our client leaders are poised to help clients communicate authentically and effectively, when they need to move quickly with confidence to respond to threats and capture opportunities.”

Previously with FleishmanHillard from 2006 to 2009, Plonner most recently served as president for FiComm Partners where she managed the overall health and profitability of the financial services communications firm, as well as provided strategic communications counsel to senior executives within the wealth management industry, including crisis/issues management and thought leadership. Before FiComm she was director of strategic media and communications for Fidelity Investments. Plonner is also an adjunct instructor and graduate advisor at Columbia University, a role she’ll continue.

“As the financial services industry continues its dynamic expansion into 2022, I’m excited to rejoin FleishmanHillard during this pivotal and transformational time,” said Plonner. “The evolution of this increasingly complex industry is a direct result of multiple factors, including digital transformation, redefined social responsibilities, regulatory complexity and unprecedented business opportunities. As a result, the need for smart, strategic communications to support growth and engagement initiatives is unparalleled. I look forward to working closely with FleishmanHillard’s dynamic leaders around the world to help financial and corporate teams harness the power of strategic communications for their businesses and their people.”

FleishmanHillard’s Financial and Professional Services practice provides marketing communications, reputation management, crisis and issues support, and research, measurement and analytics services, with depth in communications strategy, media relations, employee engagement and organizational transformation, social media, earned and paid creative campaigns, thought leadership and executive visibility, public affairs programs and more than a dozen other services. FleishmanHillard serves more than 500 financial services and professional services clients in the world’s major financial centers, including leaders in the industry’s major segments, ranging from banking, payments, insurance, investment management and real estate to services providers in accounting, tax and consulting, and other professional disciplines.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Large Consultancy of the Year 2021; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2021. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC). 

About Communications Consultancy Network
Communications Consultancy Network (CCN) is a global collective of the top global public relations, strategy, branding, and research agencies. Award-winning brands include FleishmanHillard, Ketchum, Porter Novelli, Marina Maher Communications, Interbrand, C Space, Wolff Olins, Sterling, Siegel & Gale and Hall & Partners. We are home to a group of highly talented and specialized consultants across industries and marketing disciplines, delivering strategic thinking and market-leading innovation to clients. CCN is a division of Omnicom Group Inc. (NYSE: OMC).

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

Article

Financial Services in 2022: The year for green action

January 20, 2022
By Jaiye Elias

Emily Rushgrove (She/Her), Associate Director—Corporate & Financial From pledges to action In 2021 we saw businesses collectively sign hundreds of pledges, accords and deals to tackle the climate emergency. In 2022, they will have to act. While some are already doing just that, they all too often remain trailblazers in their fields. That can’t last […]

The post Financial Services in 2022: The year for green action appeared first on United Kingdom.