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FleishmanHillard UK receives 7 nominations in CIPR Excellence Awards 2022

March 31, 2022

FleishmanHillard UK picked up 7 shortlists in the 2022 CIPR Excellence Awards for work with clients Electonic Arts, International Paralympic Committee, UKHospitality and Samsung. Category: Consumer Relations Campaign  Samsung & FleishmanHillard UK, Unfold your world    Category: Public Affairs Campaign  FleishmanHillard UK, Fleet Street Communications and UKHospitality, Saving the hospitality sector     Category: Not-for-Profit Campaign  FleishmanHillard […]

The post FleishmanHillard UK receives 7 nominations in CIPR Excellence Awards 2022 appeared first on United Kingdom.

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FleishmanHillard’s Leela Stake Named to PRWeek’s Women to Watch 2022

ST. LOUIS, March 31, 2021 – FleishmanHillard’s Leela Stake has been selected for the 2022 PRWeek Women to Watch class. In its seventh year, this honor recognizes emerging female communication leaders nominated by their peers for their achievements in advancing the future of the PR industry.

Since joining FleishmanHillard, Stake has dedicated her time to transforming FH4Inclusion, the agency’s global pro bono initiative. Under her leadership, FH4Inclusion has supported over 130 nonprofit organizations, providing $6.4 million in time and talent since its launch in 2016. More recently, Stake was at the helm of expediting the launch of True MOSAIC, the agency’s diversity, equity and inclusion (DE&I) communications practice. Now, Stake co-leads the practice, continuing to help shape a unique approach to counsel that combines lived experience with professional expertise.

Stake’s passion and empathy extends outside of the office, as well. She serves on the DE&I Task Force for the Town of Tiburon, working alongside council members to advise decision-makers on DE&I issues. Stake has also shared her expertise with The Conservation Corps North Bay and REDF as an adviser. Stake’s family is also active in the Kindling Foundation.

Stake also regularly contributes to industry conferences and thought leadership, and seeks to create opportunities for and empower women and members of underrepresented groups. Stake co-founded the Future Social Innovators Network at Stanford, and is involved in Omniwomen, Omnicom’s women’s leadership network, as an active manager and mentor.

Stake and the other honorees will be celebrated on June 9 in New York.

See the full list of inductees here and Stake’s profile here.

Article

FleishmanHillard UK named finalist in PRWeek Best Places to Work 2022

By Jaiye Elias

FleishmanHillard UK has been unveiled as a finalist in the PRWeek Best Places to Work 2022! Contending to take home the win in the Large Agency (100 employees) category once again. The PRWeek Best Places to Work scheme aims to highlight the very best PR agencies and client-side communications teams and businesses developing the best […]

The post FleishmanHillard UK named finalist in PRWeek Best Places to Work 2022 appeared first on United Kingdom.

Article

FleishmanHillard in China Annual Report: China’s 2022 Two Sessions, Building the New Era

March 29, 2022

FleishmanHillard in China just released the “China’s 2022 Two Sessions, Building the New Era” report which provides an overview of the central government’s priorities and plans laid out at the country’s biggest annual political meetings.

Global economic recovery is confronted with a series of challenges, including geopolitical uncertainties such as tensions over the continuation of the Russia-Ukraine conflict. Coupled with the waves of the pandemic continuing to impact the world – including China – these issues cast shadows as the country doubles down on efforts to realize its economic and social goals laid out in the 14th Five-Year Plan.

On top of that, this year’s gathering takes on particular importance as it marks the end of term for the current leadership teams, paving the way for the 20th National Congress of the Communist Party of China (CPC). The National Congress, to be held in October or November 2022, will decide the next leadership teams of the CPC and China, and shape policy trajectory for the next five years and beyond.  

Highlights of the report include: 

Pointer of the year – Ensuring sustainable growth 

  • Emphasis on investment and consumption as key driving forces 
  • More flexible energy consumption goal
  • Common Prosperity becomes a long-term goal
  • Continued determination to uphold “One Country, Two Systems”

“Stability” becomes the key in the face of surmounting challenges

  • Ensuring market, economic and employment “stability” 
  • Safeguarding “stability” of production and livelihoods 

Improving the business environment and boosting market dynamism

  • Further opening-up for promoting foreign trade and investment
  • Preferential policies for domestic enterprises
  • Stronger incentives to encourage innovation 

Ensuring and improving the people’s well-being

  • Strengthening the employment-first policy
  • Promoting all-around rural revitalization
  • Making improvements to people’s lives
Article

FleishmanHillard Earns Global Agency and Three Client Shortlists at PRWeek Global Awards 2022

March 25, 2022

ST. LOUIS, March 25, 2022 — FleishmanHillard is a finalist for Global Agency and notable client work at this year’s PRWeek Global Awards. The global public relations and marketing firm earned shortlist nominations across multiple categories on behalf of clients International Paralympic Committee (IPC), Mercado Livre and Reese’s Brand.

  • FleishmanHillard (Global Agency)
  • International Paralympic Committee (IPC) with FleishmanHillard UK, “WeThe15” (Non-Profit)
  • Mercado Livre with FleishmanHillard Brazil, “Iconic Kisses” (Best Influencer Marketing Campaign)
  • Reese’s Brand with FleishmanHillard, “Reese’s Wins Thanksgiving With Largest Peanut Butter Cup Ever (Consumer Launch)

The PRWeek Global Awards honor the power of communications across the globe and recognize organizations that create compelling stories aimed to transform behaviors at an international level.

Winners will be announced during the awards ceremony on Wednesday, May 18 in London. View the full list of finalists on PRWeek.

Article

FleishmanHillard Secures Shortlist Nod at PRWeek U.S. Healthcare + Pharma Communications Awards 2022

March 23, 2022

ST. LOUIS, March 22, 2022 — FleishmanHillard has been named a finalist for notable client work at the PRWeek U.S. Healthcare + Pharma Communications Awards 2022. The global public relations and marketing firm earned a shortlist nomination for excellent work on behalf of client, Novo Nordisk.

  • Novo Nordisk with FleishmanHillard, “It’s Bigger Than Me” (Best in Public Health Awareness)

Presented by PRWeek, the inaugural U.S. Healthcare + Pharma Communications Awards recognize innovative campaigns, projects, agencies, in-house teams and individuals across the healthcare and pharmaceutical public relations sectors.

Winners will be announced during the awards ceremony in New York on May 10. View the full list of finalists on PRWeek.

Article

Is lifestyle banking the future of financial services?

March 21, 2022
By Angus Guironnet

Banking on a Lifestyle: three ways to communicate the shift In recent years, banks have begun accompanying us into areas of our lives previously uncharted by the financial services sector. Going for a coffee with a friend? Make sure you get cashback rewards with your bank. Hooked on a new TV series? Get some […]

The post Is lifestyle banking the future of financial services? appeared first on United Kingdom.

Article

FleishmanHillard Strategic Hires Strengthen Agency’s Creative, Strategy and Planning Offering, Impact for Clients

ST. LOUIS, March 21, 2022 – FleishmanHillard today announced the latest hires or moves of top talent as part of the agency’s continued focus on strengthening its Global Creative, Strategy and Planning practice. Over the past two years, the agency has made significant investments in building its Creative, Strategy and Planning capability, including hiring talent from some of the creative industry’s top agencies.

“At FleishmanHillard, we believe that bold and courageous creative powers the work and contributes in a meaningful way to driving our business, the business of our clients and the career experiences of our people,” said Della Sweetman, chief business development officer and global Creative, Strategy and Planning lead. “We strive to be an agency where powerful ideas are coveted and celebrated. And, we are committed to the foundational need for creative expertise because we know creativity is a strategic lever for problem solving and crafting transformative outcomes.”

New hires and moves within the Global Creative, Strategy and Planning team include:

  • Joel Rodriguez is global executive creative director and partner, having worked at some of the top creative agencies in the industry including, most recently, McCann Worldgroup.
  • Will Clarke joins FleishmanHillard as executive creative director and partner within the Global Creative and Planning team. Before joining the agency, Will was executive creative director and executive vice president at The Marketing Arm overseeing a creative team across its Chicago, Dallas, New York and Los Angeles markets.
  • Kev O’Sullivan, global executive creative director, is transitioning from London to Southern California, where he’ll continue to serve as a global executive creative director and creative lead on one of the agency’s top clients.  
  • Scott Durday rejoins FleishmanHillard as a creative programming lead and partner in Southern California to support Creative and Planning in the market after time at other agencies, including Leo Burnett where he was director of creative strategy and programming.
  • Evan Kearney joins the agency as senior vice president and partner on the Strategy and Planning team. Evan was most recently with Ogilvy where he was global executive group strategy director.
  • Geraldine (Geri) Szabo joins FleishmanHillard as a senior vice president on the Strategy and Planning team. Geri’s experiences include Wieden+Kennedy, R/GA, Lopez Negrete and Macias before making the switch.
  • Purvi Naik joins as a vice president and creative director, Health & Life Sciences, from Havas.  
  • James Sansoterra also joins as a vice president and creative director, Health & Life Sciences. He was previously head of design, building the creative resources at MSL. 
  • Depali (Dee) O’Connell takes on the newly created role of managing director of Creative and Planning in the UK office.
  • Ellie Tuck joins the UK office as creative director, coming from Teneo. 
  • Ahalya Moxon, formerly with Teneo, will join the UK office as associate creative director in April.
  • Dominic Payling joins the UK office as director and head of Planning for the market. Dominic was previously with MSL Group.
  • Catherine (Cat) Mersereau onboards with the Strategy and Planning team as a junior planner after a successful FleishmanHillard Diversity Fellowship.

FleishmanHillard has moved Creative and Planning to the center of its business strategy, not only hiring some of the top talent in the business, but launching extensive creative programming throughout the agency to inspire creativity and drive transformative impact for its clients. 

Through the agency’s “Bend the World” creative ambition and systematized scale, the agency has articulated a distinct creative point of view and lens through which it can define, develop, deliver and measure creativity. 

“Bend the World gives us creative benchmarks and a clear vision of us at our best,” said Sweetman.

FleishmanHillard’s quarterly and annual Bend the World Awards internal showcase evaluates the agency’s best creative to continuously raise the bar for great work that drives its clients’ businesses forward. 

In 2022, the agency is building out its global Creative studios network by bringing together studio, content and production teams and concept creatives to deliver fully integrated marketing communication campaigns at scale.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2021 ICCO Network of the Year, 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Large Consultancy of the Year 2021; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2021; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2021. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

About Omnicom Public Relations Group 
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).  

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.

Article

FleishmanHillard Earns Eight Finalist Nods at the 2022 PRSA Anvil Awards

March 18, 2022

ST. LOUIS, March 18, 2022 – FleishmanHillard received eight finalist nods across multiple categories from the 2022 Anvil Awards for client work on behalf of KIT KAT Brand, Krispy Kreme Doughnuts, Lowe’s Home Improvement, Novo Nordisk and Reese’s Brand.

  • KIT KAT Brand with FleishmanHillard and Droga5, “KIT KAT Wins Halloween by Dropping Ultimate Group Costume” (Creative Tactics)
  • Krispy Kreme Doughnuts with FleishmanHillard, “Krispy Kreme Shares Sweet Support for COVID-19 Vaccinations” (Marketing > Consumer Services)
  • Krispy Kreme Doughnuts with FleishmanHillard, “Krispy Kreme Shares Sweet Support for COVID-19 Vaccinations” (Media Relations > Consumer Services)
  • Krispy Kreme Doughnuts with FleishmanHillard, “Krispy Kreme Shares Sweet Support for COVID-19 Vaccinations” (Most Effective ESG Campaign)
  • Krispy Kreme Doughnuts with FleishmanHillard, “Krispy Kreme Shares Sweet Support for COVID-19 Vaccinations” (Reputation/Brand Management > Business)
  • Lowe’s Home Improvement with FleishmanHillard, “A Night of Lowemance” (Media Relations > Consumer Products > Non-Packaged Goods)
  • Novo Nordisk with FleishmanHillard, “It’s Bigger Than Me” (Integrated Communications > Consumer Services)
  • Reese’s Brand with FleishmanHillard, “Reese’s Goes After the Whole Pie with Thanksgiving Launch” (Media Relations > Consumer Products > Packaged Goods)

The Anvil Awards, presented by PRSA, recognizes the best strategic public relations campaigns each year, as well as outstanding organizational excellence. For over 75 years, the Anvil Awards have been considered the benchmark of high performance in the public relations industry.

Winners will be announced during the Anvil Awards ceremony in New York on May 19. View the complete list of finalists on PRSA.

Article

Mobile World Congress 2022: Setting the Tone for the Year Ahead

By Melanie Dias and Sara Turner

Mobile World Congress (MWC) was back in 2022 with the latest smartphones, tablets, wearables, home internet solutions and more. While the organizers were highly mindful of world events – including serious concerns over new COVID-19 variants and Russia’s invasion of Ukraine – they did celebrate “a vibrant and dynamic edition” of the annual congress.

The overarching theme of “Connectivity Unleashed” showcased the power of mobile technology in our everyday lives and explored the ground-breaking technologies that will shape industry and society.

Five key trends from Mobile World Congress for the year ahead include:

  • 5G: Conversation revolved around the profound effect 5G will have on everything that surrounds us in this new era of connectivity. There were several announcements around the opportunities that private 5G networks will provide to speed digital change across the public and private sectors and power the Internet of Things. The expansion of 5G technology was covered in the likes of CRN, TechRepublic and ZDNet. While the 5G race is nothing new, it’s clear the share of voice competition is heating up and will continue throughout 2022.
  • Open Radio Access Network (Open RAN): As anticipated, Open RAN – the term for industry-wide interface standards that allow RAN equipment and software from different vendors to communicate – was a focus of much discussion around the solutions that are available now and tomorrow to support 5G deployment and the future of 6G. There were nearly four dozen demos of Open RAN implementations at MWC 2022, roughly half of them live on-site. Open RAN was covered by publications including Silicon Republic, TechRadar Pro and Light Reading. This is a natural build on the 5G story, so we anticipate coverage to continue this year.
  • Metaverse: Predictably, the metaverse was another recurring theme referenced by a large percentage of companies at MWC 2022. Concepts around the metaverse were presented, while discussion focused on what it means, its impact on user experience and services and how it will present new challenges for operators in terms of how they fit into the value chain. Extended reality headsets and the underlying enabling technology also made a splash at MWC 2022, as companies continue to invest in metaverse-ready tech. Coverage on the meaning of the metaverse for the mobile industry was included in CNBC, Data Center Dynamics and Fierce Wireless. This conversation is just beginning – we anticipate spanning industries, sectors and geographies as real research, development and deployment heats up in 2022 and beyond.
  • Customer experience: Numerous panel and keynote sessions emphasized the importance of providing customers and partners with real-time data perspectives and support. Matt McRoberts, SVP of global alliances at Braze, spoke on the importance of having a customer-centric approach while adopting automated tools. Many speakers specifically underlined the importance of using technology for humanitarian efforts, considering the current invasion of Ukraine. MWC 2022 coverage in this context was included in Mobile World Live, CNBC and Forbes. This is another theme that transcends technology, as topics like CSR and ESG are becoming increasingly important at all levels of business and customer interactions.   
  • Artificial Intelligence (AI): Several keynotes and sessions highlighted how AI requires more transparency and reliability as it continues to play a key role in how companies adopt new technology and integrate it across platforms. Ricardo Baeza, director of research at the Institute of Experiential AI at Northeastern University, warned that AI developers must avoid biases that could arise when designing algorithms. Other topics ranged from how AI would help tackle climate change to how it would shape the future of work. AI coverage from MWC 2022 included TelecomTV, Data Center Dynamics and Mobile News. While AI is not a new topic, how we deploy it is. We’ll definitely be watching this space in 2022.

According to the organizers, there were more than 1,900 exhibitors, sponsors and partners, and more than 1,000 speakers – 97% in-person and 36% women. There were also more than 1,600 international journalists. While many reporters were eager to be back in-person for MWC 2022, in-person media attendance was not as high as it has been in previous years. Policymakers, industry leaders and the international community united in the belief that greater partnership and collaboration are vital to make digital inclusion a reality. Social chatter was generally positive and highlighted the experience of attending the conference in-person versus virtually, as well as the technology and discussions that took center stage at the event.

However, the Russian invasion of Ukraine was also a painful reminder of how critical technology companies are in times of conflict, from facilitating communication with loved ones to addressing humanitarian needs. In the words of Vodafone’s CEO, Nick Reed, said, “With the backdrop of the Ukraine war, it’s a conference like this that reminds me of the importance of global sectors and communities like ours working together to advance society”.