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FleishmanHillard UK appoints new UK head of consumer health

April 28, 2022
By Jaiye Elias

FleishmanHillard UK’s Consumer and Brand Marketing team further expands its senior bench with the appointment of Hadassah Cullen to the new role of head of consumer health. Hadassah will focus on growing the Consumer and Brand Marketing team’s specialism in the fast-growing consumer health and wellness sector, and take a leadership role with clients such […]

The post FleishmanHillard UK appoints new UK head of consumer health appeared first on United Kingdom.

Article

Keeping A King’s Legacy Strong in 2022

April 27, 2022
By Chavonne Jones

If we are lucky enough in this life, we may enjoy a once-in-a-lifetime opportunity to work with one of our heroes – whether a person or an institution – who has made a lasting impact on the world and whose legacy transcends time and carries on with each generation.

That shining opportunity happened to me when FH4Inclusion, FleishmanHillard’s global pro bono initiative, and True MOSAIC, our DE&I practice, were invited to collaborate with The King Center for Nonviolent Social Change (also known as The King Center) based in Atlanta. During the past few years, we had the esteemed honor of working with The King Center’s CEO Dr. Bernice A. King and The King Center’s PR and communications team.

Our first assignment with The King Center was the BE LOVE campaign. In collaboration with BBDO and Hearts & Science, we helped rally support around creating the Beloved Community – a way of living and a place where we can all work and play in peace and harmony and be treated as equals. We also worked to position Dr. King as a thought leader on voting rights, following the passing of Georgia’s restrictive voting legislation last year.

Since then, starting this January, we worked with The King Center to launch its new digital offering Nonviolence365® (NV365), a learning opportunity that trains people how to use Dr. Martin Luther King Jr.’s philosophy and principles of nonviolence to fight for social change. NV365 was announced a week before MLK Day, which brought on a unique set of challenges for FleishmanHillard and Dr. King’s communications team who was already preparing for one of the most important days of the year for The King Center. We were also asked to promote Dr. King’s new children’s book “It Starts with Me.”

As a result of our efforts, Dr. King was featured on several talk shows and other outlets, including The Daily Show with Trevor Noah, The Real, BBC News and others.

In honor of Black History Month, our True MOSAIC global practice co-lead, Adiya Mobley, facilitated an insightful internal discussion with Chance Patterson and Mina Bryant from The King Center. The conversation introduced the broader FleishmanHillard community to The King Center and discussed the importance of creating a Beloved Community in the corporate environment, among other topics.

The King Center participated in FleishmanHillard’s TRUE Self x True MOSAIC process, a collaborative effort that helps to define an organization’s foundational narrative, positioning and messaging in context to key stakeholders. The team helped define and articulate the work and mission of The King Center over the course of several workshop sessions.

“The work we’ve done alongside The Martin Luther King Center for Nonviolent Social Justice has been some of the most rewarding for many of us at FleishmanHillard,” said Jerry Tolk, senior partner & general manager of the FleishmanHillard in Atlanta office. “We were able to raise the profile of The King Center and Dr. King both nationally and internationally and garner visibility for NV365– an online social justice program that is central to the institution’s mission and the legacy it’s constantly growing and evolving.”

We encourage you to sign up for NV365 at thekingcenterinstitute.org to explore MLK’s philosophy of nonviolence and to become a part of creating the Beloved Community we all aspire to live in.

Article

FleishmanHillard shortlisted in PRovoke Agencies of the Year Awards 2022

PRovoke Media has just released its Agencies of the Year finalists and FleishmanHillard has been listed in the Pan-EMEA Consultancy of the Year and UK Consultancy of the Year categories! The shortlist is drawn up following an exhaustive research process by PRovoke judges who assess and meet with the best PR agencies across the UK, Europe the […]

The post FleishmanHillard shortlisted in PRovoke Agencies of the Year Awards 2022 appeared first on United Kingdom.

Article

A Collaborative Approach to the 2023 Farm Bill: Uniting Both Sides of the Aisle Around Top Priorities

April 26, 2022
By Madeline Weekman

While Congress remains exceptionally polarized, there is a glimmer of hope for bipartisan collaboration in the upcoming reauthorization of the Farm Bill. There are a broad range of stakeholders, ranging from farmers, food companies, nutrition advocates, and of course, policymakers who will have to sell the package to their constituents.

Given the current Farm Bill became law in December 2018, members of Congress have already begun policy negotiations and discussions during subcommittee group hearings in anticipation of the 2023 Farm Bill, which is set to expire on September 30, 2023. Historically, Farm Bills vary in time from introduction to passage, with the 2018 bill taking eight months to pass and the 2014 bill taking more than 21 months. The 2023 Farm Bill, drafted by members of Congress sitting across House and Senate Agriculture Committees, will seek to address the sector’s most pressing and evolving needs: nutrition, smart-climate agriculture and consistent training and education across the workforce.

Nutrition and Food Security

The nutrition portion will likely be the most contentious – but vital – element of the 2023 Farm Bill. Detailing topics such as nutrition assistance, management and commodity support, and conservation, it will touch every part of the food and beverage ecosystem. Given its impact on program recipients throughout the nation, these elements are increasingly important to reflect the agility and flexibility demonstrated throughout the pandemic. From nutrition and emergency assistance to supplemental food programs for seniors, citizens across the country rely on the outcome of this bill to meet the ever-evolving demands of the people.

Smart-Climate Agriculture

Mirroring the Biden administration’s approach, climate-related facets of the package will include voluntary, pro-production incentives that have the potential to result in a complimentary income stream for farmers. The climate-smart approach is being articulated as a process-based comprehensive strategy and keeps the farmers’ best interests in mind. A climate solution is imperative to the agricultural industry’s future and supports the collaboration and integration of both stakeholders and producers.

Workforce Training and Education

Agriculture and food industries both seem to see consistent, measurable, research-based information to inform the workforce training and education programs. As our 2021 Authenticity Gap – Power of Authenticity Report found, 79% of consumers say that brands should focus on developing working practices that protect the environment as they prepare for the future. From best practices on-the-ground to food storage in the supermarket, all individuals involved in the various steps of the supply chain will benefit from continued training and education.

Looking Forward

The 2023 Farm Bill will address the paradigm shift taking place in the agricultural sector, acknowledge the generational impact on the industry, and further underscore the importance of food security. Food and beverage companies should closely observe the Farm Bill’s path to law given the broader implications to key stakeholders and the industry. While many proposals won’t make it into the final bill that gets sent for President Joe Biden’s signature, a select few will serve as powerful messaging vehicles and raise visibility around important reputation issues for firms.

No exception to previous years, the final package will impact every American in a way that so few others do and will require immense collaboration and compromise on both sides of the aisle — and the final product will impact the food and beverage ecosystem for generations to come.

Article

FleishmanHillard UK shortlisted in 2022 EMEA Purpose Awards! 

We’re delighted announce that FleishmanHillard UK has been shortlisted in the 2022 EMEA Purpose Awards for our work with the  to launch WeThe15, Sport’s largest human rights movement to advance the lives of 1.2bn people with disabilities. WeThe15 has been named a finalist in two categories: Collaboration – Best Equality and Inclusion Cause Campaign. Charity/NGO […]

The post FleishmanHillard UK shortlisted in 2022 EMEA Purpose Awards!  appeared first on United Kingdom.

Article

FleishmanHillard Earns Client Shortlist at Campaign Power of Purpose Awards 2022

April 22, 2022

ST. LOUIS, April 22, 2022 — FleishmanHillard secured a shortlist nod in the Healthcare category at the Power of Purpose Awards 2022. The global public relations and marketing firm earned the finalist nod on behalf of client Novo Nordisk for its impactful “It’s Bigger Than Me” campaign.

Presented by Campaign US, the Power of Purpose Awards honor purpose and cause-driven work in marketing and communications. These campaigns strive to make a difference in people’s lives through impactful initiatives and cause marketing.

View the full list of finalists on Campaign US.

Article

FleishmanHillard UK finalists in EMEA SABRE Awards 2022

April 21, 2022
By Jaiye Elias

Absolutely delighted to announce that we have been shortlisted in two categories in the 2022 EMEA SABRE Awards! Public Education International Paralympic Committee with FleishmanHillardUK and adam&eveDDB, WeThe15 Electronic Arts and Internet Matters with FleishmanHillard UK, Goldbug and T7S, ‘Twas the night before video games Public Affairs UKHospitality with FleishmanHillard UK, and Fleet Street Communications, […]

The post FleishmanHillard UK finalists in EMEA SABRE Awards 2022 appeared first on United Kingdom.

Article

The lobby register: a necessary transparency gain at the right time?

As of January 1, 2022, new transparency rules for political lobbying will apply in Germany: The lobby register of the German Bundestag, which can be viewed online by anyone, will henceforth record the lobbyists of various organizations, companies, consulting providers and associations seeking contact with members of the German Bundestag or the German government. As […]

The post The lobby register: a necessary transparency gain at the right time? appeared first on FleishmanHillard Germany.

Article

FleishmanHillard Professionals Roar to Front of the Pride in Hong Kong and U.S. Young Lions PR Competitions

April 18, 2022

ST. LOUIS, April 18, 2022 – FleishmanHillard’s Cannan Wong and Serena Kwan took home the gold at this year’s Hong Kong Young Lions PR Competition. Cynthia Lu and Angel Ou from BlueCurrent Group, FleishmanHillard’s specialty brand, were runner-up in the competition. Both teams developed integrated PR campaigns aimed to raise awareness and understanding of dyslexia.

The global public relations and marketing firm’s Traci Medrano and Maeve Zolkowski earned the Bronze award at the U.S. Young Lions PR Competition for their innovative strategy for The Leukemia & Lymphoma Society.

Presented by Cannes Lions, the Young Lions PR Competition is a creative communications competition where teams of young professionals shape a PR strategy, demonstrating their creative process. The teams compete on a national scale. The winner of each country go on to compete at the global level.  

Wong and Kwan will be representing Hong Kong at the Global Young Lions Competition in May.

FleishmanHillard in Hong Kong’s Cannan Wong, account manager [left], and Serena Kwan, account executive [right]
FleishmanHillard in Dallas’ Traci Medrano, associate creative director [top], and FleishmanHillard in Chicago’s Maeve Zolkowski, senior account executive [bottom]
Article

Tick Tock Tech: The Future of In-Person Events

April 12, 2022
By Alison McNally

Spring is in the air, at least here in New York. People are exiting the comfort and safety of their homes to venture back out into the world. My son is no longer required to wear his mask in school. I went to a game at Madison Square Garden. But am I ready to go back to a full-on trade show? 

Live in-person events are beginning to make a comeback. Overall attendance numbers are signifying an increased comfortability with in-person attendance, even when new variant waves surge. Despite a tense global mood, thousands flocked to Barcelona for Mobile World Congress (MWC) as it returned in pre-pandemic force February 28 – March 3. SXSW quickly followed – attracting music, entertainment and tech afficionados to Austin in mid-March. They too experienced larger crowds and a return to “normalcy” after years of disruption. While registration numbers did not match 2019 figures, organizers saw an uptick in sales in the weeks just before the event. Proof of vaccine and a negative COVID-19 test were required which gave attendees an added layer of comfort in attending.  

As variants continue to spread around the world and countries determine their own approaches to handling the pandemic, ranging from learning to “live with” COVID-19 to some countries announcing extended lockdowns through April, we find ourselves asking: are we really back to normal? 

Members of TRUE Global Intelligence (TGI), FleishmanHillard’s Research and Intelligence practice, peeled back the layers after CES earlier this year to discover what is motivating people as they consider returning to in-person events. In the one page summary, you can see that all roads seem to lead to uncertainty and co-existence.

How Americans are approaching in-person events:

  • Forty-eight percent of U.S. adults feel comfortable attending a work conference; and we only expect that number to grow. 
  • Compared to early 2021, Americans are 20+ percentage points more likely to feel comfortable attending a trade show or conference according to TGI research. We’ve already seen this represented in attendance at big events like CES, MWC and SXSW (so far). MWC in-person attendance grew from 20,000+ in 2021 to 60,000+ in 2022.
  • Location does matter, though – local is still an easier sell. It will be interesting to see if this trend shifts come the late summer or fall, although the ongoing conflict between Russia and Ukraine could also have an impact. 
  • The decision whether to hold in-person events or utilize virtual and hybrid options is becoming increasingly dependent on individual preferences and not a single “tipping point” or industry standard. 
  • Media focus is shifting away from format, safety precautions and consequences, and returning to the big news of the event. Even as the first big in-person event of the year, CES 2022’s post-event coverage refocused on awards and speakers (and grew 58%!), while for MWC 5G, the metaverse and who showed off, drove headlines.

It seems that people are slowly emerging from their homes, more willing than they were in 2020 or 2021 to brave the airport or tradeshow floor. We plan to look again after other returning shows, but in short, it is safe to say we are learning to live with COVID-19. Time will only tell how this evolves but the data shows us that we are increasingly willing to live with the risk.