FleishmanHillard UK has promoted its head of technology Claudia Bate to the new role of managing director of sectors and specialisms.
In this newly created cross-agency role, Claudia will take the agency lead on integrating FleishmanHillard UK’s 20+ existing sector and specialist service offerings, including Crisis and Issues, Purpose, ESG, Corporate Reporting, Youth and Culture, and Sports Marketing.
FleishmanHillard UK has experienced another year of record growth fuelled by organic growth in several areas such as Food, Agribusiness and Beverage, Financial Services, Healthcare, International Affairs, and Technology. To continue this trajectory, it is prioritising sectors and specialisms as drivers of success and integration in 2023 and beyond.
FleishmanHillard CEO UK & Middle East Jim Donaldson commented: “Across FleishmanHillard UK we have already developed world-class specialist sector and service offers. Looking ahead, we see a huge opportunity to integrate our specialist offerings across the business, to drive long-term success for our clients and enhance our employees’ experience and career opportunities. One of Claudia’s stand-out features over her career with us to date has been her natural ability as an ‘integrator,’ so we are thrilled to promote her to this new role and support her in its development, which we see as a strategic lever of growth for us.”
Claudia Bate adds: “I look forward to driving a new approach to sectors and specialisms as we continue to evolve our growth strategy. It will ensure that we strategically integrate our targeted subject matter expertise and deliver the highest quality execution of our clients’ campaigns, which will crucially continue to differentiate FleishmanHillard UK as a trusted partner to brands, and an employer of choice.”
