Navigating COVID-19: A Test of Reputation and Reality

Helping your organization protect and build reputation during the coronavirus pandemic — in both the short- and long-term. FleishmanHillard is closely monitoring developments related to the coronavirus in all markets. As our Recovery and Resurgence practice counselors around the world are supporting clients with questions and preparations for ongoing response to the COVID-19 situation, we…

Defining “Transformation”

As I said in my post yesterday, BusinessWeek innovation guru Bruce Nussbaum said in his blog, Nussbaum on Design, that innovation is dead and “‘Transformation’ (is) the Key Concept of 2009.” “‘Innovation’ implies changing what is,” he said on Jan. 3. “‘Transformation’ implies creating what’s new.” But what, exactly, is “transformation”? According to Nussbaum, transformation,…