Expertise
Lessons from Asia: Values Key to Managing Resurgence Balancing Act
August 4, 2020The saying, Fortune favours the bold, has frequently been used in military contexts to inspire people in battle to take appropriate risk. The situation communicators find themselves in today with COVID-19 certainly has many parallels…
The Food and Beverage Industry Post Pandemic: A 2.0 Recipe to Recovery
August 4, 2020I wouldn’t call myself a foodie, nor do I really know what ingredients make a coffee, craft beer or cocktails great. What I do know, is that I love the culture that comes with the…
Communicating through a Tsunami of Pandemic-Induced Bankruptcies
August 3, 2020Among everything else, COVID-19 has had a profound impact on consumer spending. Recent research from FleishmanHillard TRUE Global Intelligence shows 64% of consumers have stopped purchasing non-essential items and plan to continue to do so…
How to ‘Build Back Better’ When it Comes to the Employee Imperative
July 28, 2020Responsible employee messaging has never been more important The tragic and despicable deaths of Breonna Taylor and George Floyd, together with the devastation of the COVID-19 crisis, have sparked a revolution that is taking hold…
Hidden Depths – The Impact of COVID-19 on the Pharmaceutical, Biotech and Devices Industries
July 27, 2020The COVID-19 pandemic is shifting gears and with it, the ways in which we cope and respond. We are moving from an initial state of surprise, fear, consternation and a general lack of knowledge to…
“What Next?” A Perspective on the Next 90 Days
July 24, 2020The current combination of severe uncertainty and unrest around health, economic, social and political issues present the most complex communication environment we have ever experienced. Companies, brands and institutions of all kinds face unprecedented operating…
Gen C: A New Virtual Sanity
July 21, 2020As management thinker Peter Drucker once said, "culture eats strategy for breakfast," but right now brands need to get strategic about their cultural approach. It has become my mantra over the past few months, it’s…
Events Are Dead! What to Do in a Pandemic When Your Comms Strategy Relies on Physical Events
July 20, 2020“The outbreak of COVID-19 has spelled doom for the global events market, with around $135 billion of the total economic output unlikely to be generated by the end of Q2 2020. The global events industry…
Employee Engagement Virtual Salon: Panel Discussion
July 16, 2020Back in March 2020, as the COVID pandemic began to significantly impact global businesses, FleishmanHillard invited a small group of internal communicators to a virtual Salon to share notes and insights on employee communications. Held…
Food for Thought – New Perspectives on How COVID-19 is Reshaping Communications in Food, Drink and Agribusiness
July 16, 2020There is no doubt the impact of COVID-19 has been profound on the food, agribusiness and beverage (FAB) industry. The pandemic has reshaped – and will continue to affect – our communities, culture and economy.…
The Future of Work: How Remote Work Has Changed Expectations of What Work Can Be
July 14, 2020Over now many months of quarantine around the world, discussions on how and when to return to the physical workplace have evolved into a more fundamental question: why? As companies embraced remote work overnight, jobs…
Maintaining Momentum After a Reduction in Force
July 8, 2020In the constantly evolving COVID-19 environment, only one thing is certain: change. Change for you, your company and your employees. Among the myriad challenges the pandemic has created for employers, reductions in force (RIF) –…
Race and the Technology Sector's Reckoning: Questions to Ask Now
June 30, 2020The technology sector has an outsized role to play in supporting health and economic outcomes, and in enabling people to live better lives. The industry itself has created that expectation, with the promise of improved…
COVID-19: Tracing a Pandemic Through Sport
June 24, 2020A highly infectious virus with global pandemic status doesn’t exactly lend itself to playing, viewing or hosting sport. Many sports necessitate extremely close contact, on and, of similar business and cultural importance, off the pitch.…
Recovery and Resurgence Communications: What Tech Sector Pros Need to Do Now
June 24, 2020Research, insight and thinking about responsible messaging in 2020 and beyond Today our president and CEO, John Saunders, is speaking at Collision, termed by Politico as “the Olympics of tech”, on the topic of ‘responsible…
