Expertise
“What Next?” A Perspective on the Next 90 Days: Fall Edition
October 20, 2020The current combination of uncertainty and unrest around health, economic, social, and political issues present the most complex communication environment in memory. Companies and organizations of all kinds face unprecedented operating pressure, internal tensions, and…
Breaking Down the Label: Hispanic, Latino, Latina or Latinx?
October 14, 2020As a young girl, when friends would ask me “where are you from?” I’d respond, “I’m Cuban.” Until one day, my mother – a Cuban exile who fled the island at 17 years old to…
Top Three Tips to Ensure Cultural Sensitivity in Food, Agriculture and Beverage Content
October 8, 2020One benefit of a digitally-connected world is that recipes from around the globe are just a fingertip away – introducing people to food cultures and ingredients they may not otherwise have known. However, as it…
Compassionate Communications in Brand Marketing
October 6, 2020In recent months, our world has turned outside in and the effect of the pandemic on our lives has been substantial. Meeting rooms have turned into video conferences, planned vacations are trips to the park.…
Racing Ahead: How the Pandemic Pushed Grocery Stores into the Future
October 2, 2020I recently had the chance to attend FMI’s Fresh Forward three-day virtual meeting about the state of the fresh sections (produce, meat, dairy) of the grocery store. After being bombarded daily with new research studies,…
Consumers Have Spoken: How Will You Show You Have Listened?
October 1, 2020We are all activists now. The blinkers are off and ordinary people are seeing the world laid bare. It’s messy, it’s difficult – and at times it’s downright depressing – but above all, there’s hope.…
Fintech Matures from Novel to Necessary
September 30, 2020The relationships across many aspects of our lives have profoundly changed in just over six months – work, socialising and many day-to-day activities we previously took for granted have all taken a different form. These…
How Can Overseas Asset Managers Navigate the Uncertainty and Flourish in China?
September 29, 2020While 2020 has been a year of disruption and distraction, it would be easy to have missed some very significant market-opening developments in China’s capital market to attract overseas investors. FTSE Russell earlier announced to…
PRovoke Asia Pacific Communications Summit: How Are Asia's Global Brands Navigating the New Geopolitics?
September 29, 2020From bans on Chinese apps to movie boycotts, companies are getting caught in the crossfire of geopolitics. Arun Sudhaman, CEO/Editor-in-chief at PRovoke Media, moderated a session on “How Asia’s Global Brands are Navigating the New…
CEOs Face Communications Tightrope This Fall
September 24, 2020As the global pandemic enters its seventh month, the economic uncertainty and social unrest has put businesses and their leaders in a precarious position. From employees to business partners to investors, CEOs face mounting and…
Tech Sector: Act Now on Reputation and Trust
September 17, 2020Today we launched a new report, Techlash 2020: Why the Technology Sector Needs to Lean in Now on Consumer Expectations. This summer, amid the continuing global pandemic, the rightful fight for racial justice and equality,…
The Class of 2020 – A Generation Like No Other
September 10, 2020A couple of months ago, when I told people that I felt most sorry for 18-year olds during the pandemic, most looked at me with a puzzled expression. Why, they said – they have no…
Lessons from Asia: Values Key to Managing Resurgence Balancing Act
August 4, 2020The saying, Fortune favours the bold, has frequently been used in military contexts to inspire people in battle to take appropriate risk. The situation communicators find themselves in today with COVID-19 certainly has many parallels…
The Food and Beverage Industry Post Pandemic: A 2.0 Recipe to Recovery
August 4, 2020I wouldn’t call myself a foodie, nor do I really know what ingredients make a coffee, craft beer or cocktails great. What I do know, is that I love the culture that comes with the…
Communicating through a Tsunami of Pandemic-Induced Bankruptcies
August 3, 2020Among everything else, COVID-19 has had a profound impact on consumer spending. Recent research from FleishmanHillard TRUE Global Intelligence shows 64% of consumers have stopped purchasing non-essential items and plan to continue to do so…
