With Development of the COVID-19 Vaccine, Pharma Gets an Opportunity to Address Reputational Standing

There’s always opportunity in the middle of difficult times, to paraphrase Einstein. For biopharma, the opportunity in the midst of the COVID-19 crisis was always going to be whether the industry could seize the moment…

Is Your Organization Developing a COVID-19 Vaccine Plan? It Should Be.

Vaccinating against COVID-19 is top of mind for individuals and organizations the world over. Not unexpected, the global vaccination effort is fraught with complexity, particularly for employers who must take into consideration issues including the…

What 2020’s Virtual World Teaches Us About the Now and Future of Executive Communications

The end of 2020 is near. And if you’re like most of us, you’re still catching your breath. But it’s time to create communications plans, and that means taking stock of the trend shifts that…

2020 Brought New Influencer Trends That Will Impact 2021

While 2020 has been an unprecedented year in many ways, one constant in the midst of a lot of change was the power of influencers. In fact, influencer marketing helped sustain engagement with brands and…

How Travel Brands Can Succeed While Travel is on Pause

With travel on pause for many this year and consumer sentiment around future travel fluctuating daily due to the consistent rise in COVID-19 cases globally, travel brands have been tasked with remaining relevant while also…

Managing Employees as COVID-19 Settles in for Winter

With COVID-19 cases continuing to rise and colder weather in much of the country pushing more activities indoors, U.S. employers may not be rushing to recall employees who have been working from home back into…

The Future of Work Six Months Later

In May, when TRUE Global Intelligence (TGI), the in-house research practice of FleishmanHillard, surveyed 500 Americans and 500 Brits currently working at home, the pandemic in those countries was still young, with lockdowns still in…

The Rise and Impact of the Retail RD

From social distancing to online shopping, there is no doubt that the grocery experience has changed. To succeed, grocery stores have pivoted to accommodate the needs of their shoppers – including shifting how retail registered…

Compassionate Communications in Reputation Management

COVID-19 has had a profound impact on everyone, irrespective of race, gender or geography. This collective experience will change things. Some of these things are more tangible and easier to accept, such as the rapid…

“What Next?” A Perspective on the Next 90 Days: Fall Edition

The current combination of uncertainty and unrest around health, economic, social, and political issues present the most complex communication environment in memory. Companies and organizations of all kinds face unprecedented operating pressure, internal tensions, and…

Breaking Down the Label: Hispanic, Latino, Latina or Latinx?

As a young girl, when friends would ask me “where are you from?” I’d respond, “I’m Cuban.” Until one day, my mother – a Cuban exile who fled the island at 17 years old to…

Top Three Tips to Ensure Cultural Sensitivity in Food, Agriculture and Beverage Content

One benefit of a digitally-connected world is that recipes from around the globe are just a fingertip away – introducing people to food cultures and ingredients they may not otherwise have known. However, as it…

Compassionate Communications in Brand Marketing

In recent months, our world has turned outside in and the effect of the pandemic on our lives has been substantial. Meeting rooms have turned into video conferences, planned vacations are trips to the park.…

Racing Ahead: How the Pandemic Pushed Grocery Stores into the Future

I recently had the chance to attend FMI’s Fresh Forward three-day virtual meeting about the state of the fresh sections (produce, meat, dairy) of the grocery store. After being bombarded daily with new research studies,…

Consumers Have Spoken: How Will You Show You Have Listened?

We are all activists now. The blinkers are off and ordinary people are seeing the world laid bare. It’s messy, it’s difficult – and at times it’s downright depressing – but above all, there’s hope.…