After the Lockdown: Health Data Privacy and Reputational Risk

Any kind of crisis demands a swift and decisive response, and often that response involves some type of change. Rarely has a crisis rolled across the globe as quickly or comprehensively as the COVID-19 pandemic.…

Understanding Gen Z: Defining Moments for a Generation

While news surrounding millennials and their choices continues to appear in headlines, the generation that follows — Generation Z — is also trending as its members grow older, begin entering the workforce and continue increasing…

Turning to esports to Keep Our Sports Dreams Alive

What to know as communicators looking to expand into esports As sports fans, we’re yearning for the days when we were inundated with live sports around the world and around the clock. Despite the infiltration…

Is It Too Risky to Visit Your Doctor?

The direct health impact of COVID-19 is flashed in front of us every day in the staggering numbers of infections, hospitalizations and deaths recorded around the globe. But the indirect impact of the pandemic due…

Reimagining the Future of Work Requires Leadership and Chutzpah

We’re now months into a fundamentally changed economy and society where the nature, quality and structure of work has had to rapidly change with facts on the ground. But in truth, COVID-19 is simply accelerating…

Difficult Realities Related to Antibody Testing as a Tool in COVID-19 Recovery

In the 1980s as the AIDS epidemic took root in America, there was no test for Human Immunodeficiency Virus (HIV), the cause of Acquired Immune Deficiency Syndrome (AIDS). Rather, once developed, the HIV-antibody test was…

Supporting Small Businesses During a Pandemic

Last year, small businesses employed nearly half of the United States’ workforce, driving job creation and economic growth. Under normal circumstances, we would celebrate the accomplishments of the small business community this National Small Business…

The Price of Screen Presence: Will Working from Home Impact Diversity and Inclusion in the Workplace?

Amidst a situation like the one our world is in, it’s human nature to turn inward and focus on basic needs. But there’s a balance that must be found between “survival mode” and normalcy. Today’s…

COVID-19: What’s Next? An Update from China

As the impact of the COVID-19 pandemic continues to be felt around the world, many countries are beginning to focus on how to resume everyday life. FleishmanHillard's TRUE Global Intelligence’s recent study, COVID-19 Mindset: How…

The Transition to Recovery and Rebuilding: Consumer Trends and Policy Implications Provide Hope for the Hospitality Industry

While the social and economic damage caused by the COVID-19 pandemic has left no business untouched, few sectors of the economy have been as visibly ravaged as the hospitality industry. Based on the nature of…

COVID-19 Is a Game-Changer for the PR Industry as Rapidly Shifting Landscape Presents New Opportunities

Rumors of the death of news have been greatly exaggerated. Really? Following a week in which two of Asia’s highest-profile finance sector magazines were effectively shut down, and many other publications announced furloughs, pay cuts…

Double Down on CSR: Not Despite the Pandemic, but Because of It

Two key insights from our company’s new research report, COVID-19 Mindset, underscore a belief many of us already share: What your company does today will have an indelible impact on its reputation moving forward. In…

Community in a Time of COVID-19

Humans are notoriously bad at anticipating how a catastrophe might affect them, particularly if they don’t have an existing benchmark to measure against, so lockdown has carried its own specific set of frustrations. The speed…

CEO Communications During the COVID-19 Recovery

The scale and duration of the COVID-19 crisis has forced CEO communications into new territory, pushing the divides between professional and personal matters and looking more holistically at the needs of business and society. But,…

Preparing Employees for a Return to the Workplace

It’s work Jim, but not as we know it. As governments around the world begin easing restrictions, a return to the workplace is top of mind for communicators. This phase requires active management of employee…