Marketing to Mom at Mother’s Day

Mother’s Day is upon us and it’s a big deal not just for moms, but brands as well. In fact, consumers spend $8B more at Mother’s Day than Father’s Day. But, if Mom is supposed to be queen of the…

Download The Luxe Lens 2019

One-to-One Empowerment

As my Cannes Lions experience draws to a close on the last day of the Festival, I feel quite like I just consumed a magical creative elixir that’s now coursing through my veins. And, no, I’m not referring to the…

A World Cup without the United States, but Not Without American Fans

The U.S. Men’s National Team (client) suffered a surprising and disappointing exit last fall in the 2018 FIFA World Cup qualifying tournament, but just because the U.S. won’t be fielding a team on the world’s grandest soccer stage, it doesn’t…

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Gen Z: The Next Big Things

This is not a post about Millennials. Marketers have been up to their ears in information and data about Millennial habits and behaviors, but Gen Z is reaching adulthood, and we need to catch up. In that spirit, we gathered…

Gen Z Takes to the Kitchen

Against my better judgment, I recently agreed my husband and I would watch our nine nieces and nephews for a night. When you throw our own two kiddos in the mix, you’ve got two adults watching 11 kids ages 13…

Play It Again

Five things brands can learn from anniversary concerts By now we know that nostalgic Millennials are practically starving for anything that makes them remember their personal days of old – a quick Buzzfeed search can easily lead to hours of…

EA SPORTS: Madden NFL 15 - GIFERATOR

https://vimeo.com/126623633 EA SPORTS knows that its Madden NFL games lead to some friendly (albeit heated) competition. It also knows that one of the main ingredients fueling this competitiveness is trash talk. So to promote the latest installment of the Madden…

Bayer HealthCare: Time2Move

https://vimeo.com/126622998 Sitting can be a great way to rest. But there can be too much of a good thing. In fact, a Westerner dies from a venous blood clot – known as thrombosis – every 37 seconds. The underlying cause…

EA SPORTS: Madden NFL 15 - Madden Season

https://vimeo.com/126623632 Madden NFL has always inspired friendly competition among passionate fans. So to promote Madden NFL 15 – and to stay on top as America’s best-selling football game – EA SPORTS highlighted the fun of rivalries through a new campaign.…

Chevrolet: #TechnologyAndStuff

https://vimeo.com/126622999 Major League Baseball’s 2014 World Series had just ended. An MVP had been named. And Chevrolet had a chance to show off its tech-loaded 2015 Colorado pickup in a post-game presentation. Thanks to some nerves, though, the presentation veered…

Philips: Light Up the Dark

https://vimeo.com/127197353 For many people, winter can feel very long. For those in Sweden, it is long – almost nine months of dark days and nights. And with only a few hours of sunlight each day, winter can be especially hard…

U.S. Soccer Federation: One Nation. One Team

While soccer – football – is a national mania in many countries, that’s not always the case in the U.S. The nation is a big, four-time-zone country accustomed to cheering for local teams, and Americans have been slower to get…

Levi Strauss & Co.: Field of Jeans

https://vimeo.com/126623790 Levi Strauss & Co. is an iconic American company that has called San Francisco home since it began making denim jeans in 1873. And to further solidify its role in the community, the company secured a 20-year naming-rights agreement…