Are Companies Overlooking "Forgotten Issues"?

Consumers today are making purchasing decisions on more than just the customer or product benefits, also weighing aspects like what a company is doing for society and its environmental impact. Brands are increasingly aware of the expectation and supporting causes…

Five Retail Trends Making the Grade for Back-to-School Shopping

Retailers are expecting record spending at the start of the 2019 school year given the nation’s growing economy. The National Retail Federation reports that total spending between K-12 and college shoppers is predicted to reach $80.7 billion. So, who is…

Brands Are Couch Surfing Their Way Into The Screens Of Consumers – Here’s Why

Tomorrow, many consumers will be taking advantage of National Lazy Day. Couches will be surfed and screens – this includes phones, tablets and TVs – will be lit up. For brands, this means more opportunities for exposure, higher engagement and…

Marketing to Mom at Mother’s Day

Mother’s Day is upon us and it’s a big deal not just for moms, but brands as well. In fact, consumers spend $8B more at Mother’s Day than Father’s Day. But, if Mom is supposed to be queen of the…

Download The Luxe Lens 2019

One-to-One Empowerment

As my Cannes Lions experience draws to a close on the last day of the Festival, I feel quite like I just consumed a magical creative elixir that’s now coursing through my veins. And, no, I’m not referring to the…

A World Cup without the United States, but Not Without American Fans

The U.S. Men’s National Team (client) suffered a surprising and disappointing exit last fall in the 2018 FIFA World Cup qualifying tournament, but just because the U.S. won’t be fielding a team on the world’s grandest soccer stage, it doesn’t…

Download Gen Z: A Glimpse into the Minds of the Youngest Generation

Gen Z: The Next Big Things

This is not a post about Millennials. Marketers have been up to their ears in information and data about Millennial habits and behaviors, but Gen Z is reaching adulthood, and we need to catch up. In that spirit, we gathered…

Gen Z Takes to the Kitchen

Against my better judgment, I recently agreed my husband and I would watch our nine nieces and nephews for a night. When you throw our own two kiddos in the mix, you’ve got two adults watching 11 kids ages 13…

Play It Again

Five things brands can learn from anniversary concerts By now we know that nostalgic Millennials are practically starving for anything that makes them remember their personal days of old – a quick Buzzfeed search can easily lead to hours of…

EA SPORTS: Madden NFL 15 - GIFERATOR

https://vimeo.com/126623633 EA SPORTS knows that its Madden NFL games lead to some friendly (albeit heated) competition. It also knows that one of the main ingredients fueling this competitiveness is trash talk. So to promote the latest installment of the Madden…

Bayer HealthCare: Time2Move

https://vimeo.com/126622998 Sitting can be a great way to rest. But there can be too much of a good thing. In fact, a Westerner dies from a venous blood clot – known as thrombosis – every 37 seconds. The underlying cause…

EA SPORTS: Madden NFL 15 - Madden Season

https://vimeo.com/126623632 Madden NFL has always inspired friendly competition among passionate fans. So to promote Madden NFL 15 – and to stay on top as America’s best-selling football game – EA SPORTS highlighted the fun of rivalries through a new campaign.…

Chevrolet: #TechnologyAndStuff

https://vimeo.com/126622999 Major League Baseball’s 2014 World Series had just ended. An MVP had been named. And Chevrolet had a chance to show off its tech-loaded 2015 Colorado pickup in a post-game presentation. Thanks to some nerves, though, the presentation veered…