NBC Universal Jurassic Park: A Franchise PR Campaign. With Blockbuster Results.

How do you transform the narrative of an iconic franchise from a blockbuster film to an entertainment brand?   Jurassic World: Fallen Kingdom stood as one of the most highly anticipated and highest-grossing movies of 2018. The franchise thrived on nostalgia but…

UNWomen's HeForSheMovement: Striving for Equality. And Reaching Men in a Post-#MeToo World.

How can a once-powerful movement get its groove back at a time when men and women are further apart?  HeForShe, the UN’s solidarity movement for gender equality, launched in 2014 to galvanize men as gender equality advocates. Since then, its momentum plateaued. FleishmanHillard partnered with…

Do's and Don’ts During Chinese New Year

Chinese New Year (CNY) is quietly approaching. Observed by one fourth of the world’s population, CNY is a celebration of another year of prosperity and a time of gathering. The holiday is typically celebrated for sixteen days from New Year's…

Telling a Complete Brand Story

Brands often struggle to tell a complete story. It’s even more challenging to tell a story that inspires consumers to sit up and listen – let alone act or change behavior as a result of said story. Does a brand…

A Solution to the Retail Apocalypse?

With the so-called “retail apocalypse” upon us, it is no surprise the retail industry now considers joining in on societal issues as a major tool to win over conscientious consumers. When it comes to taking a stand, most brands that…

New Rules to Rule the Holiday Season

Pumpkins might still be on shelves, but holiday deals are already dropping for many of the nation’s top retailers. Compared to 2018, this year brings six fewer days between Thanksgiving and Christmas. A shorter shopping season, combined with always-on online…

How Do Brands Win the Hearts and Minds of Consumers in a New Space?

For a brand to enter a new space, it needs to set itself apart from the competition. Historically, this might have meant a pizza company with faster delivery. Or, a new brand of gum with flavor that lasts five times…

Focused on Products and Services? You’re Only Half Right 

The relationship between corporate brands and customers has changed dramatically over the past decade. Today’s audiences are no longer just passive consumers. They want to be part of the conversation — and are increasingly vocal in their expectation that businesses…

Are Companies Overlooking "Forgotten Issues"?

Consumers today are making purchasing decisions on more than just the customer or product benefits, also weighing aspects like what a company is doing for society and its environmental impact. Brands are increasingly aware of the expectation and supporting causes…

Five Retail Trends Making the Grade for Back-to-School Shopping

Retailers are expecting record spending at the start of the 2019 school year given the nation’s growing economy. The National Retail Federation reports that total spending between K-12 and college shoppers is predicted to reach $80.7 billion. So, who is…

Brands Are Couch Surfing Their Way Into The Screens Of Consumers – Here’s Why

Tomorrow, many consumers will be taking advantage of National Lazy Day. Couches will be surfed and screens – this includes phones, tablets and TVs – will be lit up. For brands, this means more opportunities for exposure, higher engagement and…

Marketing to Mom at Mother’s Day

Mother’s Day is upon us and it’s a big deal not just for moms, but brands as well. In fact, consumers spend $8B more at Mother’s Day than Father’s Day. But, if Mom is supposed to be queen of the…

Download The Luxe Lens 2019

One-to-One Empowerment

As my Cannes Lions experience draws to a close on the last day of the Festival, I feel quite like I just consumed a magical creative elixir that’s now coursing through my veins. And, no, I’m not referring to the…

A World Cup without the United States, but Not Without American Fans

The U.S. Men’s National Team (client) suffered a surprising and disappointing exit last fall in the 2018 FIFA World Cup qualifying tournament, but just because the U.S. won’t be fielding a team on the world’s grandest soccer stage, it doesn’t…