NBC Universal Jurassic Park: A Franchise PR Campaign. With Blockbuster Results.

How do you transform the narrative of an iconic franchise from a blockbuster film to an entertainment brand?   Jurassic World: Fallen Kingdom stood as one of the most highly anticipated and highest-grossing movies of 2018. The franchise thrived on nostalgia but…

Packing a Social Punch During the Super Bowl

During Super Bowl 50, FleishmanHillard supported nine client activations, ranging from sponsorships to product promotion. Both leading up to and during the "big game," we used our social listening and analytics platforms to enter the social conversations about football, marketing…

EA SPORTS: Madden NFL 15 - GIFERATOR

https://vimeo.com/126623633 EA SPORTS knows that its Madden NFL games lead to some friendly (albeit heated) competition. It also knows that one of the main ingredients fueling this competitiveness is trash talk. So to promote the latest installment of the Madden…

Chevrolet: #TechnologyAndStuff

https://vimeo.com/126622999 Major League Baseball’s 2014 World Series had just ended. An MVP had been named. And Chevrolet had a chance to show off its tech-loaded 2015 Colorado pickup in a post-game presentation. Thanks to some nerves, though, the presentation veered…

Olay: Your Best Beautiful

https://vimeo.com/126623791 Beauty is said to be in the eye of the beholder. But for women in Thailand, there’s a twist: Three out of four are afraid of making themselves more beautiful, expecting ridicule. Beauty brand Olay wanted to inspire Thai…

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Cadbury: Unwrap Gold

The Irish are famous for their love of a good story and their sense of humor – a perfect audience for Cadbury’s “Unwrap Gold” promotion. Entering its second year, the campaign – 10 gold-wrapped candy bars redeemable for 18-carat gold…

Energizer: The Battery Controlled

As demand grows for slimmer, sleeker electronic devices, so too does the demand for the coin lithium batteries that power them. But also growing is the risk a child will swallow one of these batteries, which can lead to serious…

Procter & Gamble: Greatest Moment of the Games

The celebration of the world’s greatest athletes often ends with the closing ceremony of each Olympics. But P&G was determined that the global spotlight at the 2012 Summer Olympics in London wouldn’t dim until after the Paralympics closed a month…

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Seizing the Future: Findings From the Fifth Wave of ‘Women, Power & Money’

The “Age of Women” has been trumpeted for years. And based on new findings in “Women, Power & Money,” we’ve entered that age. The fifth wave of FleishmanHillard’s study, co-sponsored by Hearst Magazines and conducted by Ipsos MediaCT, provides a…

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Procter & Gamble: Rejoice Helps China Fall in Love

Shampoo brand Rejoice, already known as the “people’s brand” in China, was looking for new ways to strengthen its emotional bond with consumers. So FleishmanHillard carried out a creative Valentine’s Day campaign that focused on love. Consumers were encouraged to…