PR Crises in China: How Apple, KFC, Maserati Can Do Better

Social media has triggered a paradigm shift in managing crises and companies around the world have not recognized this threat and keep getting caught out. FleishmanHillard’s proprietary methodology – Assess. Resolve.  Control.™ - not only gives companies the best practice approach…

Three New Rules for Managing Crises in a Social World

If you wait until you know everything, you will never say anything. New Zealand dairy producer Fonterra is the latest company to be caught out by this time-tested maxim, failing ‘the need for speed’ – one of the three new…

How Do Others Do It?

Consultants are expected to have repositories of examples available, because we serve multiple clients and each has every license to probe us for our experience. I get this question all the time, and concede that external examples certainly give color…

Crisis: Why Your Clients Need to Prepare – NOW!

Things go wrong! A basic premise of humanity is that that we can’t possibly cruise from success to success without hitting a bump along the way. This bump can take many forms but, if it is severe and especially if…

‘It’s Only Words’

It’s a funny expression because any corporation that has been in the advent or middle of a crisis knows that choosing the right words can make all the difference between a quick recovery and a slow, arduous one. As crises…