The Food and Beverage Industry Post Pandemic: A 2.0 Recipe to Recovery

I wouldn’t call myself a foodie, nor do I really know what ingredients make a coffee, craft beer or cocktails great. What I do know, is that I love the culture that comes with the food and beverage industry; the…

Food for Thought – New Perspectives on How COVID-19 is Reshaping Communications in Food, Drink and Agribusiness

There is no doubt the impact of COVID-19 has been profound on the food, agribusiness and beverage (FAB) industry. The pandemic has reshaped – and will continue to affect – our communities, culture and economy. Food security, the food supply…

COVID-19: What’s Next? An Update from China

As the impact of the COVID-19 pandemic continues to be felt around the world, many countries are beginning to focus on how to resume everyday life. FleishmanHillard's TRUE Global Intelligence’s recent study, COVID-19 Mindset: How Pandemic Times Are Shaping Global…

The Transition to Recovery and Rebuilding: Consumer Trends and Policy Implications Provide Hope for the Hospitality Industry

While the social and economic damage caused by the COVID-19 pandemic has left no business untouched, few sectors of the economy have been as visibly ravaged as the hospitality industry. Based on the nature of on-premise food and drink establishments…

Quaker Life Cereal: Going Old-School to Give a Once-Loved Cereal Brand New Life.

How can Life cereal prove to a major retail partner that it’s more than just Mikey who likes it? The cereal category has been in decline since 2016, but one Life-sized brand found a way to increase sales over 7%…

COVID-19: Recovery and Resurgence for the Food, Agriculture and Beverage Industry

It’s clear the pandemic has forever changed the world. As the recent survey from FleishmanHillard's TRUE Global Intelligence practice revealed, the virus is reshaping perceptions, behaviors, values and societies. These changes will be longstanding, and they will touch every industry…

Food and Beverage Companies – Are We Doing It Wrong? 

In the food and beverage industry, it’s no surprise that better value is the No. 1 consumer expectation and makes up almost one quarter of all expectations within the industry. But as companies have been chasing new ways to deliver more for less, have they missed…

Walking the Floor: 3 Observations from the National Restaurant Association 2019 Show

At any industry trade show, there is usually a focus on the future. What’s next, what’s coming, what consumers will want on the horizon. And the show floor is a great place to see that; as the wise person once…

Leading Food and Nutrition Professionals Tackle Food Waste

FleishmanHillard’s Chicago office recently hosted a group of food and nutrition professionals – including clients, industry leaders and agency partners – to discuss how brands can make an impact reducing food waste. This discussion was the first of a set of meetings we…

Focusing Companies on Supply Chain Accountability

Well-funded environmentalists take a page from hedge fund playbooks, with meat in their crosshairs Activist groups pushing to further reduce greenhouse gas emissions, water use and meat consumption have initiated a new strategy and enlisted new allies in their quest.…

reThink Food

reThink Food was not just the name of a conference held last week at the Culinary Institute of America, it was also the challenge I and the other 200 attendees accepted. Thought leaders in food, technology, design and behavior explored…

‘Gen Food’ is Shaping the Future of Food

Report from FleishmanHillard Identifies Cross-generational Influencers Defined by Food ST. LOUIS, November 8, 2018 – In a time when so many issues divide Americans, a group of consumers that crosses generations and demographics is shaping the future of food. A…

Download Gen Food: Shaping the Future of Food

Good Enough is the New Perfect: A Mindful Approach to Healthy Living

In a world where most of social media showcases the “highlight reel” of your life and restrictive dieting and long lists of rules for what is acceptable to eat are the norm – consumers are finally fed up and tired…

Pink Lettuce, Golden Berries and Cauliflower Rice

Raise your hand if the first question your mom always asks is, “Did you eat?” closely followed by “Was it delicious?" If so, you’re one of us. Welcome to FH FAB (Food Agribusiness and Beverage) - 150+ food scientists, grown-up…