Resolving to Make the Most of This Year’s Food Trends

Enter 2015. Along with the standard New Year’s Resolution to eat healthier (yes, that’s mine, too), you can’t miss the multitude of food trend lists. While I sometimes wonder who exactly is writing these, often thinking I know more about…

On the Menu in 2015: Building Your Brand Through Menu Labeling

Just before the highest calorie intake day of the year, the Food and Drug Administration announced the final rules for menu labeling the day before Thanksgiving. Part of the 2010 Affordable Care Act, these regulations will require calories and other…

Using Behavioral Tendencies to Predict Your Food and Nutrition Habits

When it comes to food and nutrition, consumers have never been more aware about the calories and nutritional content of the foods they eat.  A recent survey by the International Food Information Council Foundation (IFIC) analyzed the health and diet…

FNCE 2014: Perspectives From a Nutrition Communications RD

Once a year, registered dietitians (RDs) from across the world gather for the annual Food & Nutrition Conference & Expo (FNCE®). This year’s conference drew a crowd of 9,400 attendees to Atlanta, Ga., for four days of food, nutrition education…

Are Chefs Keeping Up With Social Media?

In a recent post, my colleague Dan Barber wrote, “Food is social … and so is food communications.” After a recent meeting with corporate chefs from around the country, I can confidently confirm the industry is watching the food-centric conversation…

Thoughts on Today’s Food Marketing Landscape (Part Two)

In a recent post, we shared the first half of a dozen select insights about the U.S. food marketplace that FleishmanHillard’s food and agribusiness experts arrived at by reviewing published research and sharing our own personal and professional experiences. In…

BalticSea2020: Saving the Fish

Following 30 years of misguided European policy, the European Union’s fish stocks were in trouble: Two-thirds were overfished, and 1.7 million tons of eatable fish (roughly 23 percent of all fish caught in the EU) were being thrown back into…

Menu Labeling: Building a Strategy for Implementation

Included as part of the Affordable Care Act in 2010, menu labeling regulations are on track to be finalized no later than the end of this year. We believe there are two ways to think about implementing menu labeling: A painful…

Authenticity and Food

Last month, the UK government’s horsegate tsar, Professor Chris Elliott launched the Institute of Food Safety Integrity and Protection (IFSIP), calling on industry, regulators and governments to come together and work even harder to ensure the food supply system is…

Thoughts on Today's Food Marketing Landscape

Taking a frequent pulse on what matters in today’s food marketing landscape helps guide us in further increasing the consumption of our clients’ products. We recently landed on a dozen select insights about the U.S. marketplace based on published research,…

Cadbury: Unwrap Gold

The Irish are famous for their love of a good story and their sense of humor – a perfect audience for Cadbury’s “Unwrap Gold” promotion. Entering its second year, the campaign – 10 gold-wrapped candy bars redeemable for 18-carat gold…

National Mango Board: Mangover

Mangos were enjoying good sales but showed room for improvement. While they had an exotic, tropical appeal to consumers, this perception created a barrier to be overcome. The National Mango Board looked closely at the success of the avocado — another…

California Table Grape Commission: California Grapes

Recent studies have shown that grapes are a top – and fast-growing – snack in America. So California’s table grape growers wanted to build on grapes’ snack reputation and showcase their many other uses. To do this, the California Table…

Food Trends Influence Consumer Purchasing Patterns

Grocery shopping isn’t what it used to be when it comes to what consumers place in their carts and the reasons behind their selections. The latest nutrition and shopping trends directly influence consumers’ food choices and purchasing patterns and it’s…

Retail Dietitians: An Opportunity for the Food Industry to Influence Health

Research shows that retail dietitians have an increasingly powerful voice when it comes to purchasing decisions and nutrition education for their supermarket. And as Americans become more interested in the healthfulness of their food, grocery store chains are relying on…