COVID-19 Is a Game-Changer for the PR Industry as Rapidly Shifting Landscape Presents New Opportunities

Rumors of the death of news have been greatly exaggerated. Really? Following a week in which two of Asia’s highest-profile finance sector magazines were effectively shut down, and many other publications announced furloughs, pay cuts and layoffs? Print newspapers and…

Quaker Life Cereal: Going Old-School to Give a Once-Loved Cereal Brand New Life.

How can Life cereal prove to a major retail partner that it’s more than just Mikey who likes it? The cereal category has been in decline since 2016, but one Life-sized brand found a way to increase sales over 7%…

Download Conducting Broadcast Media Interviews from Home During the COVID-19 Crisis

NBC Universal Jurassic Park: A Franchise PR Campaign. With Blockbuster Results.

How do you transform the narrative of an iconic franchise from a blockbuster film to an entertainment brand?   Jurassic World: Fallen Kingdom stood as one of the most highly anticipated and highest-grossing movies of 2018. The franchise thrived on nostalgia but…

UNWomen's HeForSheMovement: Striving for Equality. And Reaching Men in a Post-#MeToo World.

How can a once-powerful movement get its groove back at a time when men and women are further apart?  HeForShe, the UN’s solidarity movement for gender equality, launched in 2014 to galvanize men as gender equality advocates. Since then, its momentum plateaued. FleishmanHillard partnered with…

Thomson Reuters Foundation: Writing a Global Wrong in LGBT+ Media

How do you create and launch the first truly global news organization devoted to news for and about LGBT+ people? Out of a global population of 7.5 billion, it’s estimated that between 300 million to 700 million people identify as LGBT+.…

5 Tips for Relationship-Building with Reporters in the Digital Age

In honor of National Hug a Newsperson Day, we're taking time to give thanks to the #FourthEstate for keeping us up to date and our democracy in check. As a newsperson turned PR maven, it’s also a good day to share…

Adding your voice to the discussion on “The Future of Work”

I know many of FleishmanHillard’s clients have innovative programs to address and enhance the changing nature of the workplace. This is a top-of-mind topic that provides a multitude of opportunities for forward-thinking companies to join the discussion in Tier 1…

Bayer HealthCare: Time2Move

https://vimeo.com/126622998 Sitting can be a great way to rest. But there can be too much of a good thing. In fact, a Westerner dies from a venous blood clot – known as thrombosis – every 37 seconds. The underlying cause…

U.S. Soccer Federation: One Nation. One Team

While soccer – football – is a national mania in many countries, that’s not always the case in the U.S. The nation is a big, four-time-zone country accustomed to cheering for local teams, and Americans have been slower to get…

Levi Strauss & Co.: Field of Jeans

https://vimeo.com/126623790 Levi Strauss & Co. is an iconic American company that has called San Francisco home since it began making denim jeans in 1873. And to further solidify its role in the community, the company secured a 20-year naming-rights agreement…

Olay: Your Best Beautiful

https://vimeo.com/126623791 Beauty is said to be in the eye of the beholder. But for women in Thailand, there’s a twist: Three out of four are afraid of making themselves more beautiful, expecting ridicule. Beauty brand Olay wanted to inspire Thai…

Day 10 of Pros and Conversation Series: A New Look at 'Old' Media

By Steve Naru and Paul Dusseault It’s clear that social content drives stock price, moves legislation and creates must-have products, but what drives social? The hot, hipster agencies with funny names may hate to admit it, but the vast majority…

Cadbury: Unwrap Gold

The Irish are famous for their love of a good story and their sense of humor – a perfect audience for Cadbury’s “Unwrap Gold” promotion. Entering its second year, the campaign – 10 gold-wrapped candy bars redeemable for 18-carat gold…

Interview Tips for Digital Formats

There are various ways to reach your public that bypass the gatekeepers of traditional media. Just be sure to consider the techniques and skills that the digital era demands. The medium remains, in part, the message, which a shaky performance…