Consumers Care About People, Not Products

Imagine for a second, you look at a tag or a label on a box and it tells a different kind of story. It’s not about what’s IN the box. It’s about HOW what’s in the box was created and…

The Authenticity Gap

Think about the last decision you made about something you knew would impact your organization’s reputation. Was it based on years of experience and good instincts? If so, you likely missed the mark. For years, we have forged our craft…

The Opportunity Cost of Not Having an Executive LinkedIn Profile

Today executives are challenged more than ever before to keep pace with the ever-evolving workplace. Digital transformation, the gig economy and the rise of the next gen workforce are more than just buzzwords – they’re proof points that the business…

Redefining Corporate Sustainability

We’ve reached a new day in environmentalism and sustainability. Now more than ever, we are looking at the big picture and recognizing the long-term impacts of our behaviors and the products we consume. We can see it in the generation…

Meet the Challenge of World Password Day

The best and most expensive cybersecurity tools all have the same weakness: a password. If the password stays known only to its user, it works well to protect information and systems. Unfortunately, users make a lot of mistakes with passwords…

ESG Reporting: A Virtuous Cycle

“Investor interest in aligning capital is really a means to an end, and that end is sustainable development.” – Tim Mohin I recently sat down with long-time acquaintance, Tim Mohin, CEO of the Global Reporting Initiative (GRI) and author of…

Three Ways to Influence What World We Leave Behind

Treat the earth well: it was not given to you by your parents, it was loaned to you by your children. - An ancient Native American proverb This adage hung on my wall at home as a teenager, a decade…

I’ve Taken the Pledge to Stop Saying “Non-Financial”: 4 Learnings from the GRI Reporters’ Summit

Companies that want to be successful in the long term must get comfortable with the uncomfortable. That was a key theme in FleishmanHillard’s recent Navigating Zero Gravity report. And it was reinforced throughout the Global Reporting Initiative (GRI) Reporters’ Summit North America on February 25, where sustainability-minded professionals converged on Tempe, Ariz., to get updates on the use of the GRI Standards, hear and…

Employee Appreciation Day? You’re Better Off Making it the Way You Do Business

Today like never before, talent is at a premium. U.S. unemployment rates are reaching record lows, creating one of the most competitive labor markets in memory. Employers face significant challenges attracting – and keeping – a diverse talent base as workers have more options and higher standards now than any time in recent history. Beyond…

Data Privacy is a Fickle Beast

The bargain most of us agree to when we decide to use almost any online service is one of the internet’s oldest. The promise of “free” services that help us connect with friends, curate our music library or navigate a…

No Guts, No Thank You

There is no time more telling about the health of a company’s values then when an issue or crisis lands at the door. Whether a product fail, an executive misconduct, or a service break down – it’s surprising how many…

The Increasing Importance of Accountability and Expectation Setting

While I am passionate about accountability and expectation setting, I haven’t always understood them.  Once, when I was young, I was supposed to be watching my brother, but instead, I was on the phone for an hour talking to my…

Five Steps to Finding a Footing in Zero Gravity

FleishmanHillard recently released research on the growing expectation that businesses engage in societal issues. We called it Navigating Zero Gravity because of the challenges associated with taking a stand when there’s seemingly no solid ground. The findings describe a new…

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Customers to Corporations: Handle My Data With Care, or Else…

There’s a fatalistic phrase I hear a lot that goes, “it’s not a question of if your organization is breached, but when.” With the volume of breaches and data security-related incidents in the news on an almost daily basis, you can understand why one might feel that way.…