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Navigating Zero Gravity

How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot…

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This Time It’s Personal: The New Challenge of Values-Driven Accountability for Organizations

It's surprising how quickly we forget the stunningly dramatic and painful events of the past 12 months. A quiet week or two makes it seem like the relationship between the public and the brands they care about has gone back…

Sustainability Reporting: 3 Takeaways to Incorporate the GRI Standards

Consumers, investors and many other key stakeholders increasingly expect companies to go beyond mandated regulations and to be actively working to solve environmental and societal issues. In his third annual letter, Black Rock CEO Larry Fink strongly emphasizes the need…

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Best Practices for Engaging Employees in Cybersecurity

When companies take a check-the-box approach to educating and engaging their employees in their cybersecurity efforts, they make a critical mistep. More than half of all breaches can be linked to insiders. These mistakes can be costly to an organization’s…

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World’s Leading Companies Failing Authenticity Test

Nearly 300 companies all show a clear Authenticity Gap as consumers demand great corporate citizenship and a new definition of value There is a long list of worries and choices that keep senior executives awake at night. Most of them…

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The Choice of a Nation

I’m going to let you in on a secret - today is World Environment Day. Go ahead, look it up if you don’t believe me. The globe over, June 5 is a reminder to take a deep breath, enjoy nature…

Outspoken CEOs and Tweeting in the Time of Trump

The first 100 days of the new U.S. political administration has continued to be a significant period of change for CEOs as they learn how to adapt to the new environment and how to reassure both consumers and employees that…

Companies Need to Plan for Handling a Cybersecurity Breach

Our shift to a digital society has seen the emergence of a new kind of crime: stealing data and attacking company networks, whether for financial gain, to send a political message, or sometimes simply to prove a point. Not surprisingly,…

Communicating a Data Breach: Choose Your Words Carefully

Cyber connectivity has enabled companies to understand and interact with consumers in a far more sophisticated way than ever before. At the same time, hackers are increasingly upping the ante with schemes and full-blown attacks that are becoming impossible to…