Roche: Glamorizing Breast Health Puts Breast Cancer Awareness On Display.

How do we make an age-old cause a topic worth talking about? In Ireland, women age 50 to 64 receive a mammogram every two years. But that age screening misses the quarter of younger Irish women who are diagnosed with breast cancer…

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Keeping Creativity Alive

“These sure are interesting times!” That was the common phrase used by friends and colleagues during our first FH-WFH (Work From Home) week. And honestly, how can you disagree? It was a whirlwind as we all started to grasp and…

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How to Make the Most of 2020 Influencer Marketing Trends

Influencers. Cliché tactic or effective strategy? Overdone or just getting started? Personal opinions aside, there’s no denying that brands are putting the pedal to the metal on influencer marketing. The industry is on track to be worth up to $15…

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NBC Universal Jurassic Park: A Franchise PR Campaign. With Blockbuster Results.

How do you transform the narrative of an iconic franchise from a blockbuster film to an entertainment brand?   Jurassic World: Fallen Kingdom stood as one of the most highly anticipated and highest-grossing movies of 2018. The franchise thrived on nostalgia but…

Emerson: Rallying an Industry and a New Generation of Innovators.

How can Emerson change perceptions of manufacturing and STEM careers to inspire a new generation of employees?   Engineers are the heart of Emerson’s business. But with more Science, Technology, Engineering and Mathematics (STEM) jobs available in the U.S. than workers…

UNWomen's HeForSheMovement: Striving for Equality. And Reaching Men in a Post-#MeToo World.

How can a once-powerful movement get its groove back at a time when men and women are further apart?  HeForShe, the UN’s solidarity movement for gender equality, launched in 2014 to galvanize men as gender equality advocates. Since then, its momentum plateaued. FleishmanHillard partnered with…

AT&T: Tapping Into New Audiences and Industries. Using Personal Stories and Interactive Content.

How can AT&T’s It Can Wait further engage drivers and show new audiences the dangers of smartphone use behind the wheel?  Since 2010, AT&T’s It Can Wait program has been the leading force behind the anti-distracted driving movement. However, as more smartphone distractions emerge, distracted driving has become more pervasive. Nearly nine in 10 people admit they…

Roche: Understanding Multiple Sclerosis. And Fighting for Better Medicinal Access.

How can the unaffected public grasp the impact diseases like MS have on everyday life?  Blurred vision. Spatial disorientation. Extreme fatigue. These are just a few of the regular symptoms for millions of people who with live with multiple sclerosis (MS) —…

Six Steps to Prepare Your Organization for Deepfakes: The New Disinformation and Reputation Risk

You may have seen a recent video of Bill Hader morphing into Tom Cruise. Or maybe the Full House intro sequence with Nick Offerman playing every character. They’re entertaining and innocuous, if somewhat unsettling. But these videos, called deepfakes, represent…

How Brands Can Approach Instagram Hiding Likes

What’s Happening In an effort to get users to focus more on quality content and protect the platform against a “comparison culture” if a post doesn’t garner enough likes, Instagram announced it would test the elimination of likes on the…

The Emoji That Brings Us Together, Keeps Us Together ?

It’s easy to dismiss the sophistication of the emoji.  Emojis are firmly embedded in our digital language and even show up IRL in Halloween costumes. As communications professionals, we should be in awe of something that crosses cultures, mediums and…

11 Influencer Marketing Trends to Track in 2019

Year-over-year, marketers continue to allocate more budget to influencer marketing. In 2019 we are seeing the biggest YOY jump yet, with an estimated $2B more put toward this channel than in 2018. What trends are driving the increase this year?…