How Brands Can Approach Instagram Hiding Likes

What’s Happening In an effort to get users to focus more on quality content and protect the platform against a “comparison culture” if a post doesn’t garner enough likes, Instagram announced it would test the elimination of likes on the…

The Emoji That Brings Us Together, Keeps Us Together 🥰

It’s easy to dismiss the sophistication of the emoji.  Emojis are firmly embedded in our digital language and even show up IRL in Halloween costumes. As communications professionals, we should be in awe of something that crosses cultures, mediums and…

11 Influencer Marketing Trends to Track in 2019

Year-over-year, marketers continue to allocate more budget to influencer marketing. In 2019 we are seeing the biggest YOY jump yet, with an estimated $2B more put toward this channel than in 2018. What trends are driving the increase this year?…

Football Fans Claim They Just Want to Enjoy the Game – but Their Gameday Conversations Say Otherwise

Why Brands Investing in Sports Need to Listen Against a backdrop of social and political volatility that has bled into football headlines in recent seasons, the turtle like pace of the lowest scoring Super Bowl of all time and play-it-safe…

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Our Top 10: Day 3 at SXSW

Day 3 of SXSW is in the books and we’ve been connecting the dots between sessions. Yesterday we touched on the influence of tech leaders and disrupters over brands at this year’s festival. Today, we have more on the soft…

Our Top 10: Day 2 at SXSW

With a few more sessions under our belts, we’re starting to see some content themes emerge. But what’s been really interesting is seeing the shifts in who’s participating in the panels. There’s still big names popping up - Bernie Sanders, Elon Musk, Dan Rather,…

Our Top Ten: Day 1 at SXSW

Welcome to “Our Top Ten,” a special daily series coming to you direct from the streets (and hotel lobbies and conference rooms) of Austin, TX for the 2018 SXSW Interactive Festival. Just sit back and consume - our on-the-ground team…

Social Media’s Effect on Winter’s Largest Sporting Event

Driven by technology, the world we live in is moving very quickly – and the things people were talking about four years ago are very old news. Similarly, what we’re talking about today will be replaced over the next four…

Eight Trends for Influencer Marketing in 2018

2018 is well on its way and the Influencer Round Table at FleishmanHillard has put together some trends that we see will start to change the Influencer marketing landscape this year. More inter-company collaboration. Research shows that four or more…

May I Have Your Attention, Please?

Time. It’s our most valuable resource. How we choose to spend it is up to each of us. But there’s a lot competing for our time… and for our attention. Studies have shown that the average person sees up to 10,000…

What to Know about Instagram's New Paid Partner Tagging

Instagram will soon display a “paid partnership” tag on creator posts and stories indicating when a post from an influencer has been paid for by a brand. First rumored to be released in March of this year, the tag is similar…

What You Need to Know about Snap Map

The Snap Map is a new function within Snapchat that helps users find content and friends based on location. It allows users to share their location with friends, find content based on location and see specific areas with a high concentration…

Merging Realities: The Future is Hyper-Personalized

Conversations around virtual reality (VR), augmented reality (AR) and mixed reality (MR) as emerging technologies have been on the increase for the last 8 years, growing by 50% on average, each year. We see that usually conversation spikes around festivals where…

Snapshot: Pinterest Lens

Pinterest recently released their new Lens feature, one of the new visual discovery features to be introduced in 2017. Still in Beta testing, the Lens tool lets Pinners take photos of real-life objects and find similar e-commerce options for purchase.…