COVID-19: Tracing a Pandemic Through Sport

A highly infectious virus with global pandemic status doesn’t exactly lend itself to playing, viewing or hosting sport. Many sports necessitate extremely close contact, on and, of similar business and cultural importance, off the pitch. Whether you’re in a rugby…

Turning to esports to Keep Our Sports Dreams Alive

What to know as communicators looking to expand into esports As sports fans, we’re yearning for the days when we were inundated with live sports around the world and around the clock. Despite the infiltration of replacement content coming at…

The Power of Sport Can Move the World Even in the Dark Times

2020 was supposed to be a big year for sports. With the coming of the Tokyo 2020 Olympic Games, and the two-year countdown to the Beijing 2022 Olympic Winter Games, the mass sports market in Asia was developing at a…

Players or Payers: Who Will Win the Fight for Footballing Rights – A View from the UK

Last weekend, we experienced a sporting first: The Premier League had its inaugural ‘winter break’.  The interlude gives each club a minimum of 13-days’ rest between top-flight matches – allowing players a dose of increasingly rare R&R. It is also…

The State of Tennis: A View from the U.K.

Wimbledon is a sporting occasion steeped in history. It is the oldest and most prestigious tennis tournament in existence and has immortalised players, iconic matches and even song lyrics. On the surface (if you’ll pardon the pun), its quaint, quintessentially…

Football Fans Claim They Just Want to Enjoy the Game – but Their Gameday Conversations Say Otherwise

Why Brands Investing in Sports Need to Listen Against a backdrop of social and political volatility that has bled into football headlines in recent seasons, the turtle like pace of the lowest scoring Super Bowl of all time and play-it-safe…