Technology
Events Are Dead! What to Do in a Pandemic When Your Comms Strategy Relies on Physical Events
July 20, 2020“The outbreak of COVID-19 has spelled doom for the global events market, with around $135 billion of the total economic output unlikely to be generated by the end of Q2 2020. The global events industry is likely to head toward…
Recovery and Resurgence Communications: What Tech Sector Pros Need to Do Now
June 24, 2020Research, insight and thinking about responsible messaging in 2020 and beyond Today our president and CEO, John Saunders, is speaking at Collision, termed by Politico as “the Olympics of tech”, on the topic of ‘responsible messaging in a pandemic’. And…
After the Lockdown: Health Data Privacy and Reputational Risk
May 26, 2020Any kind of crisis demands a swift and decisive response, and often that response involves some type of change. Rarely has a crisis rolled across the globe as quickly or comprehensively as the COVID-19 pandemic. Some of the changes that…
Reimagining the Future of Work Requires Leadership and Chutzpah
May 11, 2020We’re now months into a fundamentally changed economy and society where the nature, quality and structure of work has had to rapidly change with facts on the ground. But in truth, COVID-19 is simply accelerating the evolution of work, which…
Health Comes First, But There Are Also COVID-19 Data Security Concerns
April 7, 2020Most of us are rightly focused on some of the larger and more pressing elements of the COVID-19 response in terms of staying healthy and helping those who aren’t. That said, there are others amongst us taking advantage of the…
Darlings to Damaged, and Back Again
April 3, 2020Might COVID-19 change perceptions of Tech for the long-term? It’s up to Tech to decide In the past couple of weeks, a new conversation within the tech sector has started to emerge. The overall theme is that the Coronavirus pandemic…
Effective Communications in a Virtual Environment
March 18, 2020Tips for how to get your message across while employees, customers and partners work through the COVID-19 pandemic Against the background of the global COVID-19 pandemic, all communicators understand the need for clear, concise, consistent communications. This is critical with…
Navigating the Impact of Coronavirus on the 2020 Tech Industry Event Landscape
March 10, 2020The biggest global story of the moment is undoubtedly novel coronavirus (COVID-19) and as more cases are confirmed globally, concerns are increasing that efforts to contain the virus may not be enough to prevent a worldwide pandemic. Against this background,…
AT&T: Tapping Into New Audiences and Industries. Using Personal Stories and Interactive Content.
January 10, 2020How can AT&T’s It Can Wait further engage drivers and show new audiences the dangers of smartphone use behind the wheel? Since 2010, AT&T’s It Can Wait program has been the leading force behind the anti-distracted driving movement. However, as more smartphone distractions emerge, distracted driving has become more pervasive. Nearly nine in 10 people admit they…
Don’t Let Data Become a Dirty Word
January 8, 2020Technology, and the vast scores of data underpinning our every interaction and transaction, has unquestionably made our lives better, more efficient and more fulfilled. Yet in recent years, the drawbacks have become glaringly evident, too. Privacy invasions. Misuse or outright…
Forward We Have Gone
July 18, 2019Michael Collins, the Apollo 11 Command Module Pilot, spent 21 and a half hours alone in space – watching, waiting and trusting that Neil Armstrong and Buzz Aldrin would safely complete the first manned landing on the moon. He believed…
From darlings to damaged? Managing the technology sector’s reputation in an age of heightened scrutiny
June 13, 2019Technology has unquestionably lived up to its promise of making everyday life better and more efficient in many wonderful ways. But in the last few years, the drawbacks have become glaringly evident. Privacy invasions. Misuse or outright theft of personal…
