2020 Brought New Influencer Trends That Will Impact 2021

While 2020 has been an unprecedented year in many ways, one constant in the midst of a lot of change was the power of influencers. In fact, influencer marketing helped sustain engagement with brands and products through the pandemic, and…

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Download Techlash 2020: Why the Technology Sector Needs to Lean in Now on Consumer Expectations

Tech Sector: Act Now on Reputation and Trust

Today we launched a new report, Techlash 2020: Why the Technology Sector Needs to Lean in Now on Consumer Expectations. This summer, amid the continuing global pandemic, the rightful fight for racial justice and equality, and a strained global economic…

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Events Are Dead! What to Do in a Pandemic When Your Comms Strategy Relies on Physical Events

“The outbreak of COVID-19 has spelled doom for the global events market, with around $135 billion of the total economic output unlikely to be generated by the end of Q2 2020. The global events industry is likely to head toward…

Recovery and Resurgence Communications: What Tech Sector Pros Need to Do Now

Research, insight and thinking about responsible messaging in 2020 and beyond Today our president and CEO, John Saunders, is speaking at Collision, termed by Politico as “the Olympics of tech”, on the topic of ‘responsible messaging in a pandemic’. And…

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After the Lockdown: Health Data Privacy and Reputational Risk

Any kind of crisis demands a swift and decisive response, and often that response involves some type of change. Rarely has a crisis rolled across the globe as quickly or comprehensively as the COVID-19 pandemic. Some of the changes that…

Reimagining the Future of Work Requires Leadership and Chutzpah

We’re now months into a fundamentally changed economy and society where the nature, quality and structure of work has had to rapidly change with facts on the ground. But in truth, COVID-19 is simply accelerating the evolution of work, which…

Health Comes First, But There Are Also COVID-19 Data Security Concerns

Most of us are rightly focused on some of the larger and more pressing elements of the COVID-19 response in terms of staying healthy and helping those who aren’t. That said, there are others amongst us taking advantage of the…

Darlings to Damaged, and Back Again

Might COVID-19 change perceptions of Tech for the long-term? It’s up to Tech to decide In the past couple of weeks, a new conversation within the tech sector has started to emerge. The overall theme is that the Coronavirus pandemic…

Effective Communications in a Virtual Environment

Tips for how to get your message across while employees, customers and partners work through the COVID-19 pandemic Against the background of the global COVID-19 pandemic, all communicators understand the need for clear, concise, consistent communications. This is critical with…

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Navigating the Impact of Coronavirus on the 2020 Tech Industry Event Landscape

The biggest global story of the moment is undoubtedly novel coronavirus (COVID-19) and as more cases are confirmed globally, concerns are increasing that efforts to contain the virus may not be enough to prevent a worldwide pandemic. Against this background,…