Employee Login

Enter your login information to access the intranet

Enter your credentials to access your email

Reset employee password

Vogue
OUR SOLUTION

Revamp Crocs and reinvent cool

We enlisted the help of undercover Crocs-lover and well-known fashion designer Christopher Kane, who produced three innovative limited-edition collections that included trinkets, jewels and feathers, plus a new Croc silhouette. Then he unveiled them on the catwalk at London Fashion Week — in two separate shows. The shock value alone was huge.

We supported the special-edition Crocs’ appearance with a multifaceted approach to engaging leading fashion influencers and luxury media that helped us make our exclusive footwear the talk of the town among celebrities, influencers, retailers and the media. Then we made an accessibly-priced version of the Crocs X Christopher Kane collections available for the masses in UK High Street retail-giant Office and on Crocs’ global ecommerce site.

PLAY
THE IMPACT

We started a Fugly movement that is still shaping the fashion industry

In the words of a Business of Fashion article, “Crocs got chic and changed the flow of fashion.” Goodbye perfection. Goodbye beauty. Hello Fugly. And thank you, Christopher Kane. We could hardly keep your collections on the shelves.
500+
global media hits
4.1B+
impressions
50%, 93% and 100% of three separate Crocs X Christopher Kane collections sold in eight weeks post-launch.

Shortlist Brand Experience & Activation

@@body
@@author
Cannes Lions International Festival of Creativity 2018
award

@@title

The classic clog has re-emerged as our hero
Terence Reilly
Crocs CMO.
quote

@@title

The classic clog has re-emerged as our hero
Terence Reilly
Crocs CMO.
quote

Shortlist Brand Experience & Activation

@@body
@@author
Cannes Lions International Festival of Creativity 2018
award

Shortlist Brand Experience & Activation

@@body
@@author
Cannes Lions International Festival of Creativity 2018
award

@@title

The classic clog has re-emerged as our hero
Terence Reilly
Crocs CMO.
quote