We enlisted the help of undercover Crocs-lover and well-known fashion designer Christopher Kane, who produced three innovative limited-edition collections that included trinkets, jewels and feathers, plus a new Croc silhouette. Then he unveiled them on the catwalk at London Fashion Week — in two separate shows. The shock value alone was huge.

We supported the special-edition Crocs’ appearance with a multifaceted approach to engaging leading fashion influencers and luxury media that helped us make our exclusive footwear the talk of the town among celebrities, influencers, retailers and the media. Then we made an accessibly-priced version of the Crocs X Christopher Kane collections available for the masses in UK High Street retail-giant Office and on Crocs’ global ecommerce site.